SOCIALMEDIAEXAMINER.COM — Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video? In this article, you’ll discover three ways to automatically caption social media video. 3 Ways to Easily Caption Social Media Video by Serena Ryan on Social…

MOZ.COM — I just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add. First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It is…

BLOG.HOOTSUITE.COM — When I was young, my summer holiday usually kicked off with a visit to the local library to sign up for the summer reading program. Kids around the city would eagerly devour book after book, in the hopes of the ultimate prize—a new book of their choice. As an adult, the fact that I can go and just get a book whenever I please ranks right up there with the disbelief that I can also get candy whenever I want.

NYTIMES.COM — Opinion T r u m p ‘ s L i e s Many Americans have become accustomed to President Trump’s lies. But as regular as they have become, the country should not allow itself to become numb to them. So we have catalogued nearly every outright lie he has told publicly…

BLOG.HOOTSUITE.COM — Social media presents a plethora of possibilities to brands. It offers them a way to interact at a more personal level with global audiences. Retail brands, in particular, use social media quite heavily for a variety of purposes. In addition to publicizing things like discounts and new collections, they can gain insights into what concerns their target audience has.

HOOTSUITE.COM — If you’ve been hesitant to fully commit to the world of social media advertising, consider this: in 2016, Facebook earned $26.9 billion from social advertisers—which could include your competitors. While that’s a huge number, it shouldn’t be a surprise. Social media advertising can be a tangible…

BLOG.HOOTSUITE.COM — A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary. Like previous editions of the glossary,…

BLOG.HOOTSUITE.COM — In social media marketing, you hear over and over again that engagement is key to business success. But what’s the best way to measure your social media engagement? Tracking things like the number of comments on a post or the conversation rate are good places to start, but they fail to capture the heart of what engagement sets out to do: forge meaningful relationships with your audience.

MASHABLE.COM — You could say Facebook Messenger was once the social network’s most loathed feature. In 2014, the company forced users to download a separate app if they wanted to send and receive messages on their phones, and as a result, Messenger rose to No. 1 in the App Store—but with a dismal one-star rating.