Valuable Tips to Help Your Social Marketing 393 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week


How to Fix WordPress ‘jQuery is not defined’ Error (6 Ways)

If you’re seeing the ‘jQuery is not defined’ error in your WordPress admin area (or elsewhere), don’t worry – you’re not alone. This is a common issue that many WordPress users encounter. That said, it can be frustrating when your site doesn’t work as expected. We’ve been working with WordPress for well over a decade, and during that time, we’ve learned how to troubleshoot and resolve some of the

Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Understanding businesses as buyers is its own kind of

“I changed my mind”

Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: A person cares enough to have experiences Those experiences change the way that person sees the world After that, the “I” takes credit for it If you are brave enough to have your mind changed, experience can do that. But it’s rarely as conscious an intentional act as we give ourselves

How Brands Can Act Responsibly During a Crisis

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact. It’s a story of cleverness

Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it was heartening to see more people from historically excluded groups ent

AI Insights: Uncovering Customer Value

Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace? In this article, you’ll discover how AI can help you make data-driven marketing decisions that resonate with your audience. A Compassionate Approach to AI Adoption Liza […]

WP Courseware Review: Create and Sell an Online Course

WP Courseware is a robust learning management system for WordPress that’s perfect for course creators, educators, and businesses looking to create online courses. It offers a ton of benefits with a user-friendly interface. I found creating and managing online courses with it to be incredibly simple thanks to the drag-and-drop interface. Plus, its drip content feature, quiz module, certificate and

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations m

How to Apply CSS for Specific User Roles in WordPress (Easy Way)

Changing your site’s appearance for different user roles can help you create personalized user experiences. We’ve found that many users prefer websites with personalized interfaces. For instance, you might want to display specific elements to authors that are hidden from other users or style certain sections differently for subscribers or customers. In this tutorial, we will guide you through app

On whining

It’s not just for little kids, and it might not be a bug in our culture. Whining might be a feature, something that all humans have a desire to do, regardless of our age or position. Let’s define whining as a complaint about a situation that’s not easily addressed, often a situation that’s relatively minor or caused by a mismatch of expectations with reality. While there are stiff-upper-lip codes

How to buy a lottery ticket

There are lots of cultural lotteries around us. The next pop song, the book that everyone is talking about, the blog post or video that goes viral… it even applies to who gets into a famous college or is selected by the AI screening for a good job. The usual advice is: Fit in. Copy what came before. Use the fonts, the rhythms and the code words of previous lottery winners.

Simple Mailchimp Sync Review: Streamline Your WordPress-Mailchimp Workflow

Ever spent hours manually syncing WordPress users with Mailchimp, only to find your lists out of sync a week later? I’ve been there. Between managing multiple user roles, tracking membership changes, and keeping your Mailchimp tags in sync, it can feel like a constant juggling act. That’s why Simple Mailchimp Sync caught my attention. It’s […]

Sincerity is expected

Well, not always. That’s why it’s so important. We don’t expect an actor to tell the truth. That’s their job. Musicians and other performers are playing a role. And social niceties encourage us to put on a smile and share appreciation, even in situations where it might not be fully honest. On the other hand, organizations like the SEC insist that a CEO actually say true things. “Just kidding”

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expandin

How to Hire the Best WordPress eCommerce Developers (Expert Tips)

Building a successful online store requires more than just a great product. You will also need a well-designed eCommerce platform that offers a seamless user experience. Hiring the right WordPress eCommerce developer can make all the difference in bringing your vision to life. With the right expertise, a developer can help you create a site that sells your products effectively and scales as your

Take good notes

Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers. Notes, then, aren’t recitations of facts. They’re story prompts. A good note reminds you of a story that you already understand.

Simple Include Statement Hides Casino Spam

Just as there are countless types of websites on the internet, there are just as many attackers seeking to exploit them. These attackers develop malicious code that continuously evolves, constantly finding new ways to harm their next target. Sometimes, threat actors rely on heavy obfuscation to conceal their malicious code, while others use stealthier methods to disguise malware that is in plain

How to Use Customer Feedback to Improve Your WooCommerce Store

Learn how to leverage customer feedback to enhance your WooCommerce store. Discover strategies for collecting, analyzing, and implementing customer insights.

Find Dead Links Faster With Our New Broken Backlink Checker

Our new service is your SEO lifesaver – making it easier than ever to find broken backlinks and keep your site’s SEO health strong. Introducing: Broken Backlink Checker! This powerful tool scans your site for all those annoying, broken links from third-party websites that point to your pages. This means you can keep your site and your external online presence healthy, alongside our already existi

11 Easy Side Hustle Ideas to Make Money Online in 2024

Over the past 15+ years, our team has tried a wide variety of online side hustles, including blogging, building websites, selling items online, affiliate marketing, and more. Some of these activities even grew into full-time businesses and main sources of income. With the rise of new technologies and platforms, there are countless ways to make money online today. This has made earning extra incom

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI audience targeting, its benefits, and helpful AI target audience tools together . Here we go! Table of

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these to

Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we’ll explore important Facebook and Instagram ad updates for marketers. Why Meta’s AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […]

Catastrophizing toward action

A friend found a knobby growth near his knee. After a few doctor visits, it was diagnosed as cancer. A cancer diagnosis is a self-sufficient catastrophe–few people need more than that to start taking immediate action. At the same time, we live in a media culture where catastrophe has become a business model. More catastrophe leads to more clicks and more profits. It’s not a surprise that people a

I SAID Hello World! World? HELLO?!?

Read to the end to see probably the best photo of Mount Fuji, ever. In today’s edition: A roundup of helpful walkthroughs & resources for the launch of 6.7. The verdict is in on what people think of WordPress’s tone of voice. Author? Editor? Contributor? Who? Some advice to help you better manage user roles. Hot Off The Presses: What’s New? The Results Are In:

PHP Reinfector and Backdoor Malware Target WordPress Sites

We recently observed a surge in WordPress websites being infected by a sophisticated PHP reinfector and backdoor malware. While we initially believed that the infection was linked to the wpcode plugin, we found that several sites without this plugin were compromised as well. Upon deeper investigation, we discovered that this malware not only reinfects website files but also embeds malicious

Setting up WooCommerce Grouped Products: A Step-By-Step Tutorial

Some products have a harmonious relationship, which means keeping them together makes sense for sales. In this post, you’ll learn how to use WooCommerce grouped products to create better sales opportunities. It will look at a selection of plugins to help do the job. Also, you’ll learn how to create groups using a plugin!

How to Make a WordPress Website With AI (Beginner’s Guide)

The buzz around artificial intelligence (AI) is everywhere, and now many people are wondering how they can use it to build their own WordPress websites. After all, AI promises to simplify the website-building process, speed up creation, and even inspire new ideas. But with so many tools out there, knowing where to start can feel overwhelming. At WPBeginner,

8 Inclusive Ecommerce Website Examples That Drive Growth

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize the diversity that exists among them, and the intention required

Broken (and not worth fixing)

In one corner of the parking garage near my office, there’s no reception for a car’s satellite radio. This is clearly broken, but it’s also not a problem. Certainly not a problem worth anyone’s attention when there are so many other problems to be addressed. Problems, by definition, can be fixed. But they might not be worth the focus and effort. Letting these go is important, because it frees us

What’s New in WordPress 6.7 (Features and Screenshots)

WordPress 6.7 was just released today. Like many of you, we get excited about new WordPress releases, and 6.7 is no exception. It’s packed with exciting new features that we can’t wait to share with you. This release builds on user feedback, bringing updates to boost your site’s performance, usability, and accessibility. The site editor has received many enhancements, and there’s even a brand-new

A thoughtful review

Thanks to Francis Wade for emailing me this review of THIS IS STRATEGY . Francis works in strategy, and I’m so delighted the book resonated the way it did. Case : You are a corporate strategic planner – someone immersed in defining a future for your organization. But lately, you haven’t been challenged to think differently. Keep reading to see why This is Strategy offers you a unique opportunity.

WordPress 6.7 “Rollins”

Each WordPress release celebrates an artist who has made an indelible mark on the world of music. WordPress 6.7, code-named “Rollins,” pays tribute to the legendary jazz saxophonist Sonny Rollins. Known as one of the greatest improvisers and pioneers in jazz, Rollins has influenced generations of musicians with his technical brilliance, innovative spirit, and fearless approach to musical expressi

The Simple Website Personalization That Increased Conversions by 560%

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m a self-proclaimed CRO geek, but if you were able to increase the conversion rate on a web page by 560%, I bet you’d be geeking out, too. Personalization as an Opt

WordPress Brand Tone and Voice Survey Results Are In: “It’s Not a Unified Brand”

Over the past month, we ran a survey here on WPShout to explore how users perceive the voice and tone of the WordPress brand. We received 222 responses from engaged members of the WordPress community. First off, I’d like to thank everyone who took the time to participate and share their thoughts!

Imani Ellis’ Guide to Using Research and Discovery to Build Your Event

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when it comes to planning your next successful event.

Prompting at Scale: How to Deploy AI Across Your Company

Wish there was an easier way to get your staff to embrace AI? Looking for an interchangeable prompting system everyone can use? In this article, you’ll discover how to scale AI prompting across a company. Why Most Organizations Struggle With AI Implementation If you’ve experimented with artificial intelligence (AI) tools like ChatGPT or Claude, you’ve […]

Unforced errors

In hospitality and customer service, perfect is elusive. Someone is going to miss a shift, have a bad day, or fail to understand a situation. But there’s a second kind of error, the one that’s far more common. When management makes bad choices, or underinvests in systems, training and people, it’s not


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Interesting Articles This Week

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