Free Goods Of The Week – Nov.11
November 12, 2024
Valuable Tips | Interesting Articles This Week
Prompting at Scale: How to Deploy AI Across Your Company
Wish there was an easier way to get your staff to embrace AI? Looking for an interchangeable prompting system everyone can use? In this article, you’ll discover how to scale AI prompting across a company. Why Most Organizations Struggle With AI Implementation If you’ve experimented with artificial intelligence (AI) tools like ChatGPT or Claude, you’ve […] The post appeared first on Social Media
The Simple Website Personalization That Increased Conversions by 560%
HubSpot / 3h
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m a self-proclaimed CRO geek, but if you were able to increase the conversion rate on a web page by 560%, I bet you’d be geeking out, too. Personalization as
In hospitality and customer service, perfect is elusive. Someone is going to miss a shift, have a bad day, or fail to understand a situation. But there’s a second kind of error, the one that’s far more common. When management makes bad choices, or underinvests in systems, training and people, it’s not really an error. It’s a choice that costs everyone involved.
WordPress Brand Tone and Voice Survey Results Are In: “It’s Not a Unified Brand”
Over the past month, we ran a survey here on WPShout to explore how users perceive the voice and tone of the WordPress brand. We received 222 responses from engaged members of the WordPress community. First off, I’d like to thank everyone who took the time to participate and share their thoughts!
Imani Ellis’ Guide to Using Research and Discovery to Build Your Event
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when it comes to planning your next successful event.
Five Star Restaurant Reservations Review: Full House or Bust?
Streamlining restaurant bookings can significantly improve your eatery’s efficiency. This Five Star Restaurant Reservations review looks at how it performs, what works well, and whether it’s worth your time and money.
How to Fix the WordPress Admin Ajax 400 (Bad Request) Error
Running into errors while managing your WordPress site can be frustrating, especially when you’re not sure what’s causing them. The WordPress admin Ajax 400 (Bad Request) is one of these common and confusing errors. In our experience, it mainly happens when a code snippet triggers a browser request that the server can’t understand, leading to a “400 Bad Request” message.
Workplace Loneliness Isn’t Getting Better [New Data]
Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. However, that all started almost five years ago ( half a decade, can you believe it?! ). While some businesses are continuing on as remote or hybrid, many have returned to the office.
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO
This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep reading to hear from Dawn Keller , CMO at California Pizza Kitchen , on why she likes giving consumers emotional FOMO and how to lead the charge on brand
We’ve forgotten how often society had an answer for that question. Perhaps our shift away from a dictated answer not only gives us freedom, it also creates ennui and fear. The culture of a generation or two ago told you where to study, what to study, how to cut your hair, what to wear, where to work, how to present within your class or identity, what to listen to, what to eat, what to drive
There are very few activities that are fully reversible. might be one of them. Once the ice melts, all the effort and information is lost, and refreezing lets you begin again with a new, fresh block of ice. Of course, it’s not completely gone. The thing you made remains in your memory, and in the consciousness of anyone your artistry touched. Yes, we leave a trail. Always.
There’s a lot of pressure to make things dumber. Better to make it dumb than to have someone simply walk away, apparently. With so much to consume, and an unlimited amount to learn, there’s a race to make knowledge into a checklist item. Freon gas! Large language model! Coefficients! Many people just want to say a magic word and move on. Of course, if we dumb things down, they become dumb.
Malware Steals Account Credentials
It’s common for malware to target e-commerce sites, and these attackers are usually seeking to steal credit card details. In most cases, they will insert scripts that extract data from the checkout forms to siphon fields like the cardholder name, card number and expiration date. Once they have that information, their job is done and they’ll use the data for other nefarious purposes
12 Profitable Ecommerce Business Ideas for WordPress (Expert Pick)
Starting an eCommerce business can help you make money online, but choosing the right niche is important for success. Finding profitable eCommerce business ideas that meet current market demands and match your interests can give you a competitive edge and boost your site growth. Over the years, we have learned a lot from running several successful eCommerce businesses.
I love Zamboni machines. They’re ungainly, they’re slow but they’re also majestic. Like an elephant for ice hockey. After each period, when the ice is chopped up by play, the Zamboni rolls out and leaves behind a sheet of perfect ice. Cold, smooth and untouched. It’s useful to acknowledge that the same service is offered to each of us, every night.
2024 Credit Card Theft Season Arrives
The holiday shopping season is just around the corner, and it’s the time of year the eCommerce website owners need to be most on their guard. Credit card stealing malware, commonly referred to as “MageCart”, is most rampant during the holiday shopping season. Attackers are always aiming to maximize their profits. As such, they know that if they focus their time and efforts at the last quarter of
How to Win at Semantic SEO (Direct From the Search Experts)
The old way of obtaining a high search ranking is toast. Instead, semantic SEO is the new way. This post looks at what the experts have to say to succeed!
The Ultimate Guide to Statements of Work — Here’s Everything I Know
I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules and put them in writing. Once I introduced contracts, which included a statement of work, working with clients became much easier.
The Startup Distribution Engine: Why You Need One and How to Build It
As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. For most startups, this is where things fall apart. In my e
How to Fix WordPress Nav Menu Appearing Under Admin Bar
If you’ve noticed that your website’s navigation menu appears underneath the WordPress admin bar, then you’re not alone. This is a common issue, and we have seen it on many websites. This issue can be frustrating, especially when it hides parts of your menu or makes it difficult for logged-in users to click. We have noticed that it usually occurs due to theme or CSS conflicts. But the good news
Getting Started With Reddit: The Future of Online Conversations
Are you overlooking Reddit? Wondering how to get started—from identifying the right subreddits to engagement tactics? In this article, we’ll explore what you need to know to thrive with Reddit. Why Reddit Matters for Marketers in 2024 Reddit has become an essential platform for marketers, with approximately half of all North Americans using it. Reddit’s […]
The problem with the movie version
There are lights, camera and action, but mostly there’s the unreality of making it fit. Happily ever after, a climax at just the right moment, perfect heroes, tension, resolution and a swelling soundtrack. Every element is amplified and things happen right on schedule. Consume enough media and we may come to believe that our life is carefully scripted, and that we’re stars of a movie someone else
Matt Mullenweg’s State of the Word Address 2024: How to Watch Live and What to Expect
Matt Mullenweg is set to present his State of the Word address live from Tokyo, Japan on December 16, 2024, and if the last few months are anything to go by, it’s likely to be his most explosive and talked-about yet. Source: Wikimedia CommonsAttiribution: Cmichel67, CC BY-SA 4.0 , via Wikimedia Commons Why 2024 Will […]
10 WordPress Plugins to Turn Your Store into Ecommerce Success Story
WordPress may be the web’s leading Content Management System, but the one thing it lacks is in-built eCommerce features. Thankfully, there is a solution in the form of these top WordPress plugins for eCommerce success. Whether you’re looking to launch your first online store or take your current eCommerce business to the next level, these […]
Discover Pressidium Managed WordPress Hosting
Discover the advantages of Pressidium Managed WordPress Hosting, with plans crafted for everyone—from bloggers to enterprises. Enjoy expert support, automatic backups, and features that scale with your growing website.
White Labeling Ecommerce Explained for Beginners
When it comes to the world of ecommerce, there are lots of exciting opportunities, but it can be scary for beginners. Developing unique products, managing inventory, and building a strong brand may seem almost impossible. White labeling ecommerce can be an attractive alternative since it offers a streamlined path to success. This is when you sell generic products that are manufactured by a third
Points aren’t just for games. Points are how we keep score and decide what to do next. Pick your scorekeeping wisely. Too much focus on the score can bend us or break us, pushing us to engage with too much focus and without regard for balance. And our attachment to obvious points strips us of our agency and independence. If it’s subtle, variable and up to the user, the uncertainty can amplify our
WordPress 6.7 Release Candidate 3
The third release candidate (RC3) for WordPress 6.7 is ready for download and testing! This version of the WordPress software is under development . Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, it’s recommended that you evaluate RC3 on a test server and site. Reaching this phase of the release cycle is an important milestone.
Introducing OnePageGA: Google Analytics Reports Made Easy
Understanding website analytics has become a real challenge ! The most well-known free analytics software, Google Analytics, used to be perfect … but after the platform update to GA4, it’s become too difficult to use for small business owners. Many users asked me to share a Google Analytics alternative, but they are all too expensive because they charge based on the number of visitors you get on
Optimizing B2B Conversion Rates — All My Tips and Strategies
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. If there’s a weak link i
From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. Over a decade ago, I walked away from a dull, corporate job because it felt like
Using AI to Expand Your Ideas and Creativity
Want to enhance your creative abilities with AI? Looking for practical techniques for embracing AI throughout the creative journey, from initial concept to final product. In this article, you’ll discover how to use AI to expand your creativity. Why Creatives Need to Embrace AI Now The landscape of human creativity and marketing is experiencing a […]
There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things down. Resilient power builds things up. Resilient power creates the
Culture has stability. “The way things are around here.” When we are pushed too far from our norms, life gets stressful. Some of the people in the systems that used to keep things stable have discovered that they can make a profit or gain an edge by embracing extremism instead. You might not have thought you’d be spending seven hours a day reading the internet, or most of your free time posting
Notification Master Review: Our Look at a Plugin to Help Keep Your Users in the Loop
Notification Master is a versatile WordPress plugin designed to enhance user engagement by providing a comprehensive notification system. This Notification Master review will look at the functionality on offer and help you decide if it’s for you!
5 Ways that AI Analytics Tools Can Make You a Better Marketer
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. Table of Contents How to Use AI for Marketing Analytics Tools for Marketing Analytics How
How to Add or Change WordPress Admin Icons (2 Easy Methods)
Personalizing your WordPress dashboard can improve the user experience. One easy way to do this is by adding or changing admin icons. Custom icons can improve your workflow and make it easier for new users to navigate the admin area of your site. Plus, a personalized dashboard is more enjoyable to use. In this article, we will show you how to add or change WordPress admin icons. We will guide you
Principles have a priority. Isaac Asimov’s three rules of robotics were: First Law A robot may not injure a human being or, through inaction, allow a human being to come to harm. Second Law A robot must obey the orders
Interesting Articles This Week
