JEFFBULLAS.COM — A new Animoto survey reveals how marketers are keeping up with today’s rising consumption of video content on the social web, also known as the golden age of online video. And that is, by finding ways to be resourceful. A whopping 92% of marketers say that they repurpose existing content and assets to create videos, meaning that very few marketers need to pick up a camera to shoot photos or footage, or to create new stories from scratch when it comes to making videos.

BLOG.BUFFERAPP.COM — I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using shortcuts—enough time…

JEFFBULLAS.COM — Should we ask something from users before they gain access to this tool or content? If so, at what stage should we gate it… when they go to use the tool for the first time or at another point? Will people continue once they know it’s gated or will we lose a conversion? These are just some of the questions that cross the minds of marketing professionals today when it comes to creating and protecting substantial content assets.

MOZ.COM — “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant…

LILACHBULLOCK.COM — If you’ve been following my blogs over the years, you’ll likely know how much I love Twitter tools – and that every year, I like to make a list of the top Twitter tools. Why make this list every year? It’s simple, really; new, useful tools pop up all the time and it’s also interesting to see…

MOZ.COM — Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here…

BLOG.HOOTSUITE.COM — You may have heard that LinkedIn has 433 million users, 40 percent of whom check the platform every day. Those numbers are certainly substantial, but they aren’t the statistics that really matter for a business-oriented network like LinkedIn. What really matters is that one in three professionals in the world has a LinkedIn account, and 49 percent of key decision makers use LinkedIn for business purposes.