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August 27, 2024
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September 3, 2024
Valuable Tips | Interesting Articles This Week
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the
WordPress News Aug 2024: AI Features, New Default Theme & More
In August, we witnessed exciting developments in the WordPress world. From powerful new AI tools to the preview of the Twenty Twenty-Five theme, there’s a lot to explore. In this issue, we will cover the latest features from popular WordPress plugins, plus a sneak peek at the new default WordPress theme. We also look at industry changes, including Instagram’s API update and more. Now, let’s take
It’s so tempting to write for everyone. But everyone isn’t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the people you’re writing for. Ignore everyone else.
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more l
Custom GPTs for Marketers: Creating a Virtual Team
Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work? In this article, we explore how to use custom GPTs in marketing and in business. What Are Custom GPTs? Staying ahead of the curve is crucial in today’s fast-paced marketing world. […]
Should You Develop a Microsite for SEO? Learn Why and How
If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your new kicks. In that case, you can visit nike.com/sustainability and find a whole mini-website dedicated to everything Nike and eco-friendly. Nike’s sustainability hub is a gr
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch.
Contact Form 7 vs. WPForms: The Best Option for WordPress
Many of our readers ask us if we recommend WPForms, Contact Form 7, or another WordPress form builder plugin. We’ve used both of these contact form plugins over the years, so we know that it can be tricky to pick the right option for your website. While we prefer WPForms because it has an intuitive drag-and-drop editor and thousands of templates to choose from, you may still be wondering whether
The steep part of the mountain
The end of the trail is usually difficult, but without the long and winding approach, there isn’t much of a mountain. The greatest hits reel and the stunning photographs leave out most of the hard work. There’s a lot to be said for showing up, one foot in front of the other. In fact, those are the only people who make it to the steep part in the first place.
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a helluva lot of fun. I talked to Hassan S. Ali , the creative director of brand at Hootsuite , where he d
Better Compression with Brotli
Pssst… have you noticed your site loading a bit faster than usual? It’s not your imagination! We’re happy to let you know that we’ve rolled out Brotli to all of your WPMU DEV hosted sites, giving you on average 11.62% better compression than before (and faster sites as a result!) It’s a change that’ll make a big difference particularly if your website includes lots of data, such as images, videos
If you have a series of tasks to do, it’s easier to ignore this question and simply get back to work. Doing the tasks is more efficient than coordinating the help. But if your work is a project , a bigger mission that involves making a change happen, it’s much more productive to accept help. When we have a project, part of the work is to enlist others in figuring out how to make the change we see
The sad compromise of “sponsored results”
Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers don’t have something you ultimately want, they’ll just waste their money. Let the market work it out–the dollars become a self-fueling sort of search algorithm. Google was a miracle, and it also offered smart
How to Add a ‘Jump to Recipe’ Button in WordPress (2 Easy Ways)
Many visitors to food blogs are looking for the recipe instructions quickly, and a Jump to Recipe button can help them get there in just one click. This can be a great way to improve the user experience on your WordPress website. Here at WPBeginner, we’ve found 2 easy ways to achieve this, and we are excited to share them with you. In this article, we will show you how to easily add
It contained some of my best writing. Cogent, clear and powerful. I found it. It wasn’t nearly as good as I remembered. In fact, it was hardly useful. The opposite happens with the things we fear. When they show up, they’re likely to be a lot less fearsome than we imagined.
WordPress Websites Used to Distribute ClearFake Trojan Malware
Unfortunately, scams are all over the place, and anybody who has surfed the web should know this. We’ve all gotten phishing emails, or redirected to questionable websites at some point or another. Being on your guard is an important posture to take online, and part of that is knowing how to identify threats, scams, or places you shouldn’t visit on the web. We recently worked on an infected website
Progress Planner Review: The Plugin That Makes Site Management Fun Again
Site maintenance can be boring, and focus can be difficult to find. This is where the Progress Planner plugin can help you. This post will give you a full review of its straightforward feature set!
Generative Engine Optimization: What We Know So Far
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed . We’re entering a new era of search — the AI age — and, with it, a new type of digital content technique.
How to Increase Leads by 50% With Interactive Lead Generation
Let’s face it: a generic contact form won’t be the most exciting thing your users see today. People crave engaging, personalized experiences. That’s where interactive lead generation comes in. It can transform how you connect with your audience and build valuable relationships. Think about it. Would you rather read a wall of text or take a fun quiz that reveals something about yourself?
Leveraging Emotions in Your Facebook Ads for Better Results
Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? In this article, we’ll explore how marketers can embrace emotions in their ads to improve their results. Why Emotions Matter in Advertising Facebook advertising remains a crucial tool for businesses looking to reach their target audience. But with […]
In the very small business, the freelancer knows each customer. By name, by volume, by preferences. And in the huge business, expensive software, data analysts and relentless margin seeking pushes organizations to increase their yield. But most businesses (and non-profits and groups) are somewhere in between. We don’t think of our customer list as a spreadsheet, but it is. Perhaps you know names,
DEV – I Like My Coffee #000000
Read to the end to see a bunk bed for cats. (Yes, really!) In today’s edition: We get a thrilling affiliate offer we can’t refuse from WP Forms. Twenty Twenty-Five and the like, impermanent beauty of the passage of time, man. How to make sure your WordPress site (and your XML sitemap) doesn’t get lost in translation. Hot Off The Presses: What’s New? We Love You Too, WP Forms! We were delighted to
Is Gutenberg Finally Winning Users Over? We Analyzed 340+ Opinions to Find Out
Over the past few months, I’ve been diving deep into what people really think about WordPress’ block editor – Gutenberg. I thought this was going to be a fun project. I analyzed over 340 opinions from platforms like Reddit, Twitter, YouTube, and WordPress.org. I also spoke with developers, colleagues, and other professionals in the WordPress community to get a well-rounded perspective.
The Big Guide to Organic Social Media Marketing
Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and achieving significant growth without relying primarily on paid advertising. Notice how I said “without relying primarily on paid advertising.” That’s because, while paid is a practical option, it sho
How to Create a Rental Equipment Site on WordPress with MotoPress
Create an equipment rental website with easy browsing, availability checks, and bookings using the MotoPress Appointment Booking Plugin.
How to Create WordPress Forms With Dropdown Fields (Easy Method)
Many website owners struggle to collect user input without overwhelming those users with lengthy forms. Dropdown fields make forms simpler by presenting a concise list of options. This means that they could boost your form completion rate and improve the user experience. In this article, we will show you how to create a WordPress form with dropdown fields. What Are Dropdown Fields and Why Use The
I came across this (ironically) anonymous quote recently: “The offline world is full of sticks, but the internet only has carrots.” When we come together in groups, it can bring out the best in people. When those groups are anonymous, porous and transient, though, the opposite can happen. And mobs never helped anyone, ever.
Ranking high on Google is tough—especially with millions of new content pieces published daily. To stand out, your content needs more than just great writing; it needs precise optimization. That’s where Surfer SEO comes in. Surfer SEO is a powerful tool that helps you optimize your content by analyzing what’s already working for top-ranking pages. It then creates a concise checklist of sorts that
Our First Look at the Upcoming Twenty Twenty-Five Default WordPress Theme
If you’re a fan of default WordPress themes, I have great news! On August 15, we got our first look at the upcoming Twenty Twenty-Five default theme in this WordPress.org post. The new Twenty Twenty-Five theme will be released as part of WordPress 6.7 (which is currently scheduled for release on November 12, 2024).
AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say
This Formula Can Create Irresistible Marketing
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in a unique, compelling way. Now, consider this
Ecommerce Security Tips: How to Secure Your WordPress Store
We get asked by readers all the time for ecommerce security tips that can help them create a secure online store. Creating a secure ecommerce store can build trust among your customers, reduce financial risk, prevent data breaches, and ensure legal compliance. All of this will boost your reputation on the internet and improve search engine rankings. Over the years, we have built many different
Generic to Genius: Crafting AI Prompts for Optimal Results
Wondering why your AI results are missing the mark? Looking for a simple framework to maximize your AI prompting results? In this article, you’ll learn how to craft precise AI prompts to save time, deliver value, and boost profitability. The Perfect Prompting Framework Artificial intelligence (AI) has become an essential tool for marketers and content […]
Nobody asks you to design a bridge, write a sonnet or do open heart surgery. We leave these essential tasks to trained professionals. But many job descriptions carry the unstated addendum, “and write.” Write memos, proposals, and even instruction manuals. The local supermarket is reducing its hours for the summer (well deserved). The sign they put on the door to announce this is 100 words long.
Annual Hosting Plans: We’re Finally Ready for Long Term Commitment
I bet you’re wondering why I’ve taken you to the softly-lit terrace of this 5-star restaurant at sunset, and hired this string quartet to play while we eat… With this Annual Hosting Plan, you’ll get a free .com domain, and a free webmail account. Plus, you’ll get the best hosting support you’ve ever experienced,
Interesting Articles This Week
