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Valuable Tips | Interesting Articles This Week
It doesn’t matter how hard you try, you’re not going to change the direction of the wind. That doesn’t mean you can’t get good at sailing, though. And yes, if we do try, we can change the conditions in our household, community or workplace. It might feel like wind, but it’s caused by us and can be influenced by us. Not easily, and not right away, but knowing it’s possible is the first step.
Why Short-Form Video Is the Future Of Lead Generation
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many other businesses), helping us grow into the company we
PrestaShop GTAG Websocket Skimmer
During a recent investigation we uncovered another credit card skimmer leveraging a web socket connection to steal credit card details from an infected PrestaShop website. While PrestaShop is not the most popular eCommerce solution for online stores it is still in the top 10 most common ecommerce platforms in use on the web, and clocks in at just above 1% of all websites (over 60,000 in total).
Our First Look at the Upcoming Twenty Twenty-Five Default WordPress Theme
If you’re a fan of default WordPress themes, I have great news! On August 15, we got our first look at the upcoming Twenty Twenty-Five default theme in this WordPress.org post. The new Twenty Twenty-Five theme will be released as part of WordPress 6.7 (which is currently scheduled for release on November 12, 2024).
AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say
This Formula Can Create Irresistible Marketing
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in a unique, compelling way.
Ecommerce Security Tips: How to Secure Your WordPress Store
We get asked by readers all the time for ecommerce security tips that can help them create a secure online store. Creating a secure ecommerce store can build trust among your customers, reduce financial risk, prevent data breaches, and ensure legal compliance. All of this will boost your reputation on the internet and improve search engine rankings. Over the years, we have built many different
Generic to Genius: Crafting AI Prompts for Optimal Results
Wondering why your AI results are missing the mark? Looking for a simple framework to maximize your AI prompting results? In this article, you’ll learn how to craft precise AI prompts to save time, deliver value, and boost profitability. The Perfect Prompting Framework Artificial intelligence (AI) has become an essential tool for marketers and content […]
Nobody asks you to design a bridge, write a sonnet or do open heart surgery. We leave these essential tasks to trained professionals. But many job descriptions carry the unstated addendum, “and write.” Write memos, proposals, and even instruction manuals. The local supermarket is reducing its hours for the summer (well deserved). The sign they put on the door to announce this is 100 words long. T
Annual Hosting Plans: We’re Finally Ready for Long Term Commitment
I bet you’re wondering why I’ve taken you to the softly-lit terrace of this 5-star restaurant at sunset, and hired this string quartet to play while we eat… With this Annual Hosting Plan, you’ll get a free .com domain, and a free webmail account. Plus, you’ll get the best hosting support you’ve ever experienced, and that’s a promise. Night or day, 24/7, the live chat will always be there for you.
The 8 Best WooCommerce B2B Plugins (+ Tutorial)
We’ve found the best WooCommerce B2B plugins that will help transform your regular WooCommerce store into a B2B powerhouse. You’ll be able to set up unlimited wholesale user roles, manual and automatic approval, wholesale prices and discounts, create bulk order forms, and much more. The post ” ” first appeared on WP Mayor .
8 Best AI Video Editing Tools to Use in 2024
I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of editing, whether you’re a beginner or an expert videographer. Here are 8 of the best AI video editing tools I’ve found and what I like most about
How to Add Event Schema in WordPress (Step by Step)
If you are running an online event, then you are probably looking to get the word out about it online. This is where schema markup can be handy for making your event more visible in search engine results. Event schema will help Google and other search engines understand your event details better. It will allow them to showcase your events in event listings, rich snippets, and Google knowledge pan
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got everything you need to try this out for yourself. In fact, this tactic is all about what you don’t include on the landing page.
How Wistia earned absurd growth with two-pizza teams
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go with your gut. ” Two-pizza team ” is a Jeff Bezos term that describes a scrappy business strategy. Basically, your teams should be
The landlord and the creative coach
The conflict is real. “Jean-Michel [Basquiat] called,” Mr. Warhol wrote in his diary on Sept. 5, 1983. “He’s afraid he’s just going to be a flash in the pan. And I told him not to worry, that he wouldn’t be. But then I got scared because he’s rented our building on Great Jones and what if he is a flash in the pan and doesn’t have the money to pay his rent?” Every publisher, promoter, impresario,
Yesterday’s post was a little glib. Without a doubt, we add more value when we focus on the emotional labor of important work, leaving others the chance to create commodities. But the repetitive, difficult nature of leaning into commodity production can give us insight, humility and skill. It helps us understand just how hard the hard parts are, and creates an opportunity to bring innovation to
The Security Risks of Using Nulled WordPress Plugins
The prospect of obtaining premium features without spending a dime is tempting. Nulled WordPress plugins and themes, often being advertised as the no cost versions of their premium counterparts, can seem like a dream come true for many WordPress users. Who doesn’t want to save some money while still enjoying the enhancements and extended features that premium plugins and themes provide?
WordPress Maintenance – Ultimate Guide for Beginners (2024)
WordPress is a fantastic platform for building websites and blogs. It’s easy to use, customizable, and free. However, like any other piece of software, WordPress websites require regular maintenance to function properly. Just setting up your WordPress site isn’t enough. To keep your site secure and fast, you’ll need to perform some basic maintenance tasks on a regular basis. Over the years, we’ve
The hard parts (and the important parts)
The hard parts of what you do all day can feel fraught. It’s heavy lifting. Emergencies. Dangerous labor. The stakes are high and the work can be difficult. The important parts of what you do all day are valuable to someone
Interesting Articles This Week
