Free Goods Of The Week – Aug. 12
August 13, 2024
Free Goods Of The Week – Aug. 19
August 20, 2024
Valuable Tips | Interesting Articles This Week
How Search AI Will Revolutionize the Future of SEO, According to HubSpot’s SVP of Marketing
Let’s be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. In seconds, AI does that for you. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search l
14 Best Email Management Software (Expert Pick for 2024)
While growing our online businesses, we have used a number of email management software options, such as Drip for our email newsletters and Groove for customer support. Along the way, we’ve experimented with different platforms for creating drip campaigns, building email lists, sending automated emails, and more. However, after a lot of trial and error, we realized that not every email management
“None of the above” is often the best option. We’re regularly confronted with multiple-choice questions. The foundation is already established, the options are already limited, do you want this or that? But the real questions lie in the assumptions that happened before you were even asked. When a developer brings you six website options, they’re skipping over critical questions about structure,
Researching Keywords for Your SEO Strategy, Step by Step
Successfully ranking for the keywords you’re targeting won’t make much of an impact on your business if those keywords are not relevant to your audience and their buying journey. In fact, many companies end up wasting a lot of time and resources in this pursuit. That’s why a smart, thoughtful and data-driven keyword strategy is paramount to an effective SEO strategy.
How to Use Freebies to Optimize Your Lead Generation
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the first freebie I ever created and put out onto the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc and even hired a graphic design student to make it pretty. I tossed it out to my audience and within
Using AI as Your Business Consultant
Wondering how AI can help you build a business? Looking for practical tips for using AI to streamline your marketing and content creation? In this article, you’ll discover how to leverage AI tools to advise you as you grow your business. Why Entrepreneurs Should Use AI Building a business involves tackling several areas you aren’t […]
Which Best Delivery Service Offers the High Pay and Flexibility in 2024?
Have you ever dreamed of hitting the open road and getting paid for it? In a world where convenience is king, delivery services are booming, offering a golden opportunity for those seeking flexible, rewarding work. Whether you’re looking for flexible hours, competitive pay, or a supportive work environment, finding the right delivery service can make all the difference. But which one truly stands
Best B2B Marketing Content for Each Funnel Stage
B2B content marketing is no longer restricted to white papers and case studies. It can’t be. B2B buyers — otherwise known as humans like the rest of us — demand more variety, more creativity, and more relevance than the old reliable formats can offer. Your buyers are hungry for great content. Don’t serve them white-bread-and-mayo sandwiches. Create a loaded buffet of exciting, relevant, helpful c
How to Enable Social Login for WordPress (3 Easy Steps)
Implement social login on your WordPress site using Profile Builder to enhance user experience and security. Allow users to sign in with Facebook, Google, X, and LinkedIn for faster, seamless access. Follow our guide for easy setup and customization to improve engagement and reduce bounce rates.
4 Clever Olympics Marketing Campaigns [+Top Takeaways]
Olympic ads don’t make as big a splash as Super Bowl spots , but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I’ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a few marketers at HubSpot to get their perspectives on why these ads work and how you can apply the sam
The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]
“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI is accelerating everything it touches by orders of magnitude. AI-powered search engines like Perplexity are ga
WordPress Maintenance vs Managed Hosting – Which Is Better?
Launching a WordPress website is exciting, but many users don’t realize the behind-the-scenes work that keeps it running smoothly. That’s why a lot of people wonder whether they should do WordPress maintenance themselves, pay for a maintenance service, or pick managed hosting instead. Our experience shows that they are useful in certain situations. For example, we have found that maintenance
How The Hustle Got 43,876 More Clicks
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind of engagement. So I banged on their managing editor’s door and demanded to know his secrets. Thankfully, the process is simple and repeatable — no terrible things required. So put down that crowbar…
“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur
This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and most beloved — substances. The herbaceous flavor of Jeppson’s Malört (Swedish for “wormwood,” the drink’s only flavoring) was (in)famously described by comedian John Hodgman as “pencil shavings and hear
It’s surprising to realize that they’re the same. They are both places to hide. When we ship average work, it’s not our fault. We’re simply doing what the manual says, and if you don’t like it, blame the culture and the system. And when we hold back on shipping because it isn’t perfect, we’re also hiding. Who can blame us for refusing to sign off on something if we can find something (anything)
Running into a burning building is heroic work. Keeping buildings from burning down in the first place is actually just as important. And it scales more reliably.
In a bad 1950s science fiction movie, you might see flying jetpacks, invisibility cloaks and ray guns. What we got instead is a device that fits in our pocket. It allows us to connect to more than a billion people. It knows where we are and where we’re going. It has all of our contacts, the sum total of all published knowledge, an artificially intelligent computer that can understand and speak in
How Long Does WordPress Maintenance Take? (Beginner’s Guide)
Maintaining a WordPress site is important to ensure its security, performance, and overall health, but it can be time-consuming. That’s why one of the most common questions that beginners ask is: how long does WordPress maintenance take? We’ve been helping users maintain their WordPress sites for many years, and our experience tells us that the timeframe depends on the size of the website and the
There’s a sale on band saw blades, including a really good deal on one that fits the saw you owned years ago. The folks who live next door to the house you used to live in are having a raucous party. A guy with a name just like yours wins the lottery… These adjacencies can capture our attention, but they’re simply a distraction. We are easily triggered by things that feel close, but come out ahea
Picture this: It’s October 2016, and you’re trying to access your favorite websites – Twitter, Netflix, Spotify – but nothing’s loading. If you can believe it, this wasn’t just a bad day for the internet; it was the result of one of the largest DDoS attacks in history, targeting Dyn, a major DNS provider. Fast forward to 2023, and Google Cloud is fending off another massive attack, this time peak
6 Best WordPress Automation Plugins Compared
Boost your WordPress site’s efficiency with top automation plugins. Compare WP Webhooks, Uncanny Automator, AutomatorWP, WP Fusion, Gravity Forms with Gravity Flow, and Zapier for features and pricing. Automate tasks and enhance functionality today! The post ” ” first appeared on WP Mayor .
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the right marketing research methods in your toolbox is a must. Mark
Climb the Rankings, Fast: How to Automate WordPress SEO
Every website owner I’ve met is incredibly busy creating amazing content, building their brand, and engaging with their audience. They all struggle to find time to work on their site’s SEO. In fact, one of my clients told me that he wished he had a magic button that optimized his site for him. That’s where SEO automation comes in. You can automate many SEO processes to save precious time and keep
LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More
Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? In this article, we’ll explore using LinkedIn ads on personal profiles. Why LinkedIn Ads Matter for Personal Profiles LinkedIn has seen tremendous growth in recent years, especially since the COVID-19 pandemic […]
When a group comes together, noise is easy. Just a few people have to make a commotion for noise to happen. But silence requires everyone to be in sync.
DEV – Classy in the Sheets, A Freak in the Stylesheets
Read to the end for two very cute blondes at a baseball game. In today’s email: We talk about voice search… and why it’s more important than ever to optimize for it. Sometimes a horse is just a horse, and not a Trojan horse in the WP code after all. Can living next to a bitcoin mine actually make you ill? Turns out, yes. Hot Off The Presses: What’s New?
How to Create Unique Content for Better SEO
Why does unique content matter? Consider Janis Joplin. On a technical level, Janis’ voice isn’t great. Her pitch is wobbly; her tone is nasal and gritty; her range is limited. There are hundreds of people waiting tables right now who can sing circles around her. Yet Janis is an enduring icon— because her voice is unique, not in spite of it. The moment she starts wailing, you would never mistake h
How to Build A WordPress PDF Library, The Simple Way
Want to add a searchable, sortable, filterable PDF library to your website? In this post, we’ll show you how to use Document Library Pro, the best WordPress PDF library plugin to manage, display, and organize hundreds or even thousands of PDF files efficiently in 15 minutes or less.
How to Redirect Visitors to a Maintenance Page in WordPress
Over the years, we’ve continually revamped our website design and added new features and tools to WPBeginner and other brands. Each time we’ve done this, we have made sure that users are redirected to a maintenance page telling them that the website will be operational soon. A maintenance page informs visitors that your website is temporarily unavailable and provides essential information, such a
IBM spent a fortune fighting calls for them to be broken up. So did AT&T and Microsoft. In all three cases, there’s plenty of evidence that they would have been better off if they had simply broken themselves up. Microsoft is still recovering and IBM never will. One computer company, one phone company, one software company, one search engine… It doesn’t last. If these companies had intentionally
The New “Learn WordPress” Launches. Here’s What I Like About It
If you haven’t checked out Learn WordPress lately, it’s probably a good idea to do it today. This free educational hub has just had a serious glow-up, and I’m here to give you the scoop on why it’s worth your attention.
12 Ways to Protect Content in WordPress (Ultimate Guide)
In the 15+ years WPBeginner has been around, we’ve learned there are few things more frustrating than discovering that someone is stealing your content without permission and displaying it on their own website. They may be monetizing your content or using it to steal your audience and outrank you on Google. As a result, you get less traffic and make less money. There are a few steps you can take
8 Copywriting Hacks Backed By Science
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I’d spent £50,000 on my marketing degree and four years studying. Yet, just a few hours into my first day, I realized I wasn’t well-prepared. I was woefully inept.
Getting Your Team Quickly to Embrace AI
Are your staff or colleagues resistant to using AI in their work? Wondering how to get people onboarded to using AI? In this article, we explore how to get your team or your clients to embrace using AI. Why Should Businesses Use AI? Artificial intelligence (AI) is revolutionizing the business world, offering unprecedented opportunities for […]
The challenge of “a risky scheme”
New ideas aren’t adopted all at once. A few people go first while the rest of us watch to see how it goes. “Look, Mikey, he likes it!” This is the story of tech innovations, dance crazes and even food. Ideas spread horizontally, and people who prefer the status quo will embrace an idea only when they feel as though they don’t have much of a choice. It took the telephone more than forty years to…
Key Differences Between SEO on Amazon and SEO on Google
Welcome, ambitious entrepreneurs! If you’re eager to make money online, mastering the art of SEO is essential. But did you know that SEO isn’t a one-size-fits-all game? Amazon SEO and Google SEO are two entirely different beasts, each with unique strategies and goals . Understanding these
Interesting Articles This Week
