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Valuable Tips | Interesting Articles This Week
8 Best Customer Service Tools for Small Businesses (Expert Pick)
We’ve been running online companies for several years, and our customers frequently contact us for plugin troubleshooting help, sales questions, and more. As our businesses have continued to grow, we have seen how important it is to choose the right customer service tools. After a lot of trial and error, we have picked Groove for our help desk, Nextiva for our phone systems, and WPForms for conta
Time passes. And humans have always kept track. Distribution and technology combined to create a few decades where the tear off daily calendar was nearly ubiquitous (read on for details on my new one, a collaboration with Debbie Millman). First, the industry needed to efficiently produce a block of 365 pages, each being easy to tear off. And then it needed a culture that would be attracted to a l
How to Build a B2B Video Marketing Strategy
B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert. Let’s explore how video marketing helps B2B marketers and how to develop your own B2B video market
Along the way, we have been taught to associate character skills like honesty, rationality, agreeableness, grit and care with surface metrics like wealth or power. That’s almost certainly incorrect. And if we make assumptions based on vague measures of class, we’re going to get tricked. In any village, cabal or cadre, you’ll probably see a similar percentage of bad actors. If anything, the fancy
Shrug your shoulders, care less, phone it in. One software company I used to depend on has sort of given up. They have plenty of cash in the bank, but they simply stopped trying. You can feel it in their updates, their customer service, their approach to the future. Giving up is a waste. Quitting, on the other hand, is a fine thing to do. Because quitting gives you tomorrow back. It opens the doo
9 Step Social Media Audit for Improving LinkedIn Business Page Results
It’s undeniable that LinkedIn* is leading the pack for professional social networks. In fact, more than half of all of the businesses in the world have created a business page on LinkedIn. With over 61 million companies listed on LinkedIn , the competition for the attention of potential clients and job seekers is at an all-time high. One way to take a critical look at your LinkedIn business page
How to Prove the ROI of Community Management (According to Experts)
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. Below, I’ll share their best tips for communicating ROI to your stakeh
Why is Community Management Important?
If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don’t believe me, well consider this: 86% of social media marketers believe having an active community is c
6 Types of Online Communities Your Brand Should Consider Investing In This Year
When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are free , some are paid. Some are public, some are exclusive. However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. Here’s
6 Community Management Trends To Know in 2024
Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. Hyper-Personalization A commu
Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]
A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community. This piece will be all about free vs. paid communities — I’ll explain what each one is, the pros and cons to each model, and dive into expert tips for choosing between
6 Types of Community Management (+ Tips from the Experts Who Manage Them)
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. But once more guests start to arrive, you can make connections amongst guests who have things in common, and you can slowly pu
8 Challenges of Scaling Community Management (and How Pros Solve Them)
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? The better you do, the bigger you get. And the bigger your group gets, the harder it is to do the things that made it so special. Below, 5 veterans of community management — from Square, Pocket CCO, HeyOrca, a
7 Community Management Tools the Pros Actually Use [Expert Recommendations]
Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right? To find the right tools, you’d usually have to
Community Management Metrics That Actually Help [Expert Interviews]
They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. I spoke with a panel of four experts — from CCOs and Directors to program managers in the trenches — and asked what metrics they use them
Community Management Challenges and How to Overcome Them [Expert Tips]
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled. Community management challenges are real and can be hard to navigate if you’re new to the field. Fortunately, I gathered valuable information from experts, including a fellow HubSpotter, so you can be the
12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]
If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of troubleshooting. But you can’t just turn it off and turn it back on (like I do with my almost-10-year old laptop when it freezes). You took the time to build a strategy to draw people in. Now, let’s work together to
Building a Community Management Strategy That Actually Creates Connection
The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest. If you really want to make an impact on your audience, it’s going to require a little bit of planning. Come with me to take your community management efforts to the next level. Table of Contents What is a community management strategy
9 Best QR Code Plugins for WordPress (Expert Picks)
We’ve been experimenting with different QR code plugins in WordPress, and we discovered that they can do a lot more than just store information. For example, you can use them to sell products in your online store, collect payments, and more. That’s why we have researched and tested the best WordPress QR code plugins for all kinds of use cases. In this article, we will share some of the best WordP
Big football at colleges in the US costs more than $5 billion a year. And none of these programs has a student acting as a coach. The same analysis, at a much smaller scale, applies to school theater directors and producers, conductors of the jazz band or orchestra and even the coach of the chess team. We learn by doing, not by winning. What happens if we embrace this and make education about lea
How to Sell More Website Care Plans and Maximize Your Recurring Revenue
Can changing just one thing in the way you present web development services to potential clients lead to more sales of website care plans and a massive boost in your recurring income? Yes it can! Read on to learn more… TL;DR: Integrate maintenance with your website development services and sales of your website care plans will skyrocket! “It might sound like an exaggeration but I went from a 0% s
Can AI Help You Sell More WordPress Services? WPMU DEV AI Assistant vs ChatGPT
We tested our AI Search Assistant vs ChatGPT to see which tool can help convert more clients by successfully addressing their objections and concerns. Here are the results… Meet your new sales assistant … WPMU DEV’s AI Search Assistant! It’s no secret that more businesses are now turning to AI-powered tools like ChatGPT to assist with their sales and marketing. You’re probably using AI tools your
17 AI Content Tools You Need To Try
Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling…
How to Set Cache Control Headers
When it comes to your website performance, every millisecond counts. Whether you’re managing a personal blog or a large-scale e-commerce site, the speed at which your pages load can profoundly impact everything from user experience to search engine rankings. This is where using HTTP headers, specifically cache control headers, can come in really handy. HTTP headers are the core component of HTTP
This Writing Technique Turns Your Copy Into a “Mind Movie”
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.” I laughed. Being childless at the time,
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers
Awesome Motive Acquires the Popular WordPress BuddyBoss Theme/Plugin
Lately, I’ve learned that there are three sure things in life – death, taxes, and Awesome Motive acquiring popular WordPress businesses. That third certainty is what prompted me to write this post and let you know about the latest addition to their portfolio.
How WooCommerce Wishlist Plugins Can Foster Customer Loyalty and Sales
For greater personalization for your store, there’s a lot right with WooCommerce wishlist plugins. This guide looks at some options, and runs through how to use one!
Is Pinterest Dead? How to Supercharge Pinterest Traffic to Your Blog
There’s a rumor going around that Pinterest is dead. But with close to half a billion active monthly users, that’s hard to believe. Pinterest is a visual discovery platform where users curate and share inspirational content through ‘pins’ while exploring a wide range of ideas from creators worldwide. Most Pinterest users are highly engaged, with recent statistics showing that together, they bookm
Video Content Marketing Strategy: Balancing Quality and Quantity
Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today’s digital landscape, you understand the immense power of video content. […] The post appeared first on Social Media Examine
There are three trends in copywriting that have been so overused they should now be avoided. The first two: Headlines with “why” for articles that don’t actually explain why. Headlines with “how” that don’t really teach you how. Explaining why is difficult, which is where the value lies. People would like to understand things that confuse them, so they search for ‘why’ or
Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
Google’s bold new foray into generative AI – dubbed AI Overviews or Google Search Generative Experience (SGE) – has elicited big reactions, and not many of them positive. A few high-profile slip-ups aren’t helping boost confidence in AI to provide useful, accurate results. Despite these hiccups, AI in search is likely here to stay. With search engines and SEO being such a core aspect of digital m
How to Build a Powerful WordPress Web App with GravityKit
There’s a lot of power and scope under WordPress’ hood. This post looks at how to create a WordPress web app using Gravity Forms and GravityKit.
Top 10 Best Rank Tracker Tools of 2024
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Because algorithms
How to Fix the WordPress .htaccess File (Beginner’s Guide)
Your website’s .htaccess file is a tiny but important file that runs behind the scenes and acts like a set of instructions for your server. The file tells how to handle things like permalinks and security measures. Unfortunately, this file can get corrupted for various reasons, leading to issues like broken links or a white screen of death. Our experience in the WordPress industry has taught us
Rome was built in a day. It wasn’t finished in a day. In fact, it’s still not finished. But the day someone said, “this is Rome,” and announced the project, it was there. Sometimes we get hung up on the beginning, unwilling to start Rome unless we’re sure we can finish it without incident. Sometimes we get hung up on the finishing, starting things all the time but blinking in the face of Resistan
WordPress 6.6 Release Candidate 3
WordPress 6.6 RC3 is ready for download and testing! This version of the WordPress software is under development . Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, please evaluate RC3 on a test server or a local environment. Reaching this phase of the release cycle is a worthy achievement. While release candidates are considered re
Welcome BuddyBoss to the WPBeginner Family of Products
Today, I’m extremely excited to share that BuddyBoss is joining the Awesome Motive network, and they’re now part of the WPBeginner family of products . BuddyBoss is an all-in-one online community platform for WordPress. You can use it to create a private community with social networking groups, forum discussions, online courses, and more. The best part is that you can even create your own custom
How to Make a WordPress Disaster Recovery Plan (Expert Tips)
Imagine you have poured your heart and soul into your WordPress website with a beautiful design, engaging content, and a growing audience. But then disaster strikes. Your website crashes, you’re locked out of your dashboard, or your data vanishes. It sounds scary, but in our years of experience, it happens more often than you might think. Website downtime and data loss can be devastating. This is
AI Prompting for Writing: How to Get High-Quality Output
Want to improve the quality and consistency of AI’s written output? Wonder how prompts, context, and templates can help? In this article, we explore AI prompting techniques for getting quality written results. Why It’s Important to Balance AI Assistance With Human Creativity and Expertise There are currently two extreme views on artificial intelligence (AI) in […]
Sweating through seven shirts… That was the definition of work when work was the same thing as physical labor. For many of us, the physical labor is no longer the way we add value. And it’s tempting to imagine that we simply
Interesting Articles This Week
