Valuable Tips | Interesting Articles This Week
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Messenger Apps for Business: How to Use Chat for Marketing
BLOG.HOOTSUITE.COM — Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015. According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years.
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2 Powerful Google Analytics Metrics That Can Improve Your Search Rankings
JEFFBULLAS.COM — Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will start to understand your target audience better. You’ll ultimately drive more website growth.
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Visual Content and Social Media Marketing: New Research
SOCIALMEDIAEXAMINER.COM — Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should include visuals in your marketing, and insights on the types of visual content…
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Influencer Marketing: How to Scale Your Social Media Exposure
SOCIALMEDIAEXAMINER.COM — Wondering how to increase your business’s reach on social media? Have you considered partnering with an influencer? To explore how to develop business relationships with influencers, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio…
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Gen Z Power List: Meet the Brands, Platforms and Creators That Teens Love
ADWEEK.COM — Move aside, millennials: There’s a new generation for marketers to obsess over. Born between the mid-1990s and early 2000s, Generation Z includes more than 2 billion people worldwide and holds more than $44 billion in annual purchasing power, according to a study from IBM and the National Retail Federation.
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15 Social Video Metrics that Really Matter
BLOG.HOOTSUITE.COM — Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video. With videos on various social networks racking up billions of views per day and more than 70 percent of U.S. marketers…
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10 Social Media Apps You Should Be Using in 2017 (But Probably Aren’t)
BLOG.HOOTSUITE.COM — If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one. With countless new apps being launched every day, it can be hard to know which ones are worth using.
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A 5-Day Plan for Increasing Your Twitter Engagement
HOOTSUITE.COM — In this practical guide, you’ll learn how to create a successful daily routine that increases your engagement and converts more followers into customers. Twitter is filled with daily opportunities to join passionate conversations and connect with potential customers. In this guide, we break down…
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How to Use Instagram Stories: The Complete Guide for Business
BLOG.HOOTSUITE.COM — Snapchat may have pioneered disappearing content, but Instagram clearly doesn’t plan on missing out on one of social media’s hottest trends. Launched August 2016, Stories is Instagram’s answer to Snapchat. Since it debuted, Instagram has added a host of new features to beef up their offering. And businesses have taken notice.
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