BLOG.HOOTSUITE.COM — Most social media marketers have been there. You read about new social media tactics working miracles for others in your field, and then try to replicate their approach. When you don’t see the immediate results you were expecting, you get frustrated and wonder what you’re doing wrong. There is an overwhelming amount of information available online promising you with the one thing you can do to boost your social media strategy, but the truth is that a solid approach combines a variety of practices working together.

SOCIALMEDIAEXAMINER.COM — Do you broadcast live video? Want to learn how to create an engaged following? To discover what he’s learned from broadcasting over 1,000 live streams over the last two years, I interview Alex Khan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…

SOCIALMEDIAEXAMINER.COM — Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Tests Native Split-screen, Two-person Live Broadcasts: This week, Social Media Examiner staff…

CONTENTMARKETINGINSTITUTE.COM — Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now because we know how pressed for time you are and how much a documented strategy can help. As CMI research shows, marketers with a documented content marketing strategy are more effective…

BLOG.HOOTSUITE.COM — As a social media marketer, you know that having your finger on the pulse of the digital world is crucial to success. You need to be constantly learning and gaining new skills. But finding the time to not only learn new skills, but master them, can be a challenge. To help you out, we put together a list of free online resources so that you can stay ahead of the curve and better connect with your customers.

SOCIALMEDIAEXAMINER.COM — Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. In this article, you’ll discover how to use live 360 video on Facebook to enhance your…

CONTENTMARKETINGINSTITUTE.COM — At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most consistent answer I receive is “to generate leads and sales of our existing products.” While this is an important goal to have in any content marketing strategy,…