Valuable Tips | Interesting Articles This Week
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How to Use Facebook Ads to Boost Your Best Content
SOCIALMEDIAEXAMINER.COM — Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social…
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4chan: The Skeleton Key to the Rise of Trump
MEDIUM.COM — 4chan: The Skeleton Key to the Rise of Trump Trump’s younger supporters know he’s an incompetent joke; in fact, that’s why they support him.An Italian newspaper, reporting on Donald Trump retweeting himself depicted as Pepe the Frog in September of 2016. 1. Born from Something Awful Around 2005…
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The Best Video Strategy for Every Stage of Your Buyer’s Journey
JEFFBULLAS.COM — Planning out a video strategy? Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey – the research process your potential customers go through before making a purchase, or committing to your brand. When planning your buyer’s journey, you should be speaking the language of inbound marketing.
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12 Social Media Marketing Predictions for 2017 From the Pros
SOCIALMEDIAEXAMINER.COM — Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming…
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7 Ways to Use Emojis in Social Media Marketing
SOCIALMEDIATODAY.COM — If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language. But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if…
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12 Ways to Improve Your Social Media Profiles in One Hour
BLOG.HOOTSUITE.COM — Considering how much time people spend on social media everyday, it’s kind of funny (or is it sad?) that most of us find ourselves too busy to actually update or improve our profiles. Many of us have a profile that includes an old email address, an ugly or blurry photo, or, probably the worst of…
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What Social Media Marketers Get Wrong About SEO: The 4 Biggest Mistakes
BLOG.HOOTSUITE.COM — Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work best? How many links should I use? You might have a lot of questions, but the bottom line is this: SEO is about getting your content seen by (the right) people.
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How We Increased Our Email Response Rate from ~8% to 34%
MOZ.COM — It’s no secret that reply rate is the golden metric of email campaigns.The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will…
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How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday
MOZ.COM — We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your…
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