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Valuable Tips | Interesting Articles This Week

Twitter Publishes 2020 Marketing Calendar to Help with Strategic PlanningSOCIALMEDIATODAY.COM — While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach, and planning your next campaigns in line with the big events that are on the horizon. To help you get a head start on what’s coming, Twitter has this week published its 2020 major events calendar, covering all the key dates and events you need to be aware of, separated by type, along with helpful notes to focus your efforts.
Elon Musk Made the Cybertruck Ugly on Purpose–and It’s the Smartest Thing He’s Ever DoneINC.COM — It’s been less than two weeks since Tesla CEO Elon Musk (in)famously unveiled the Tesla Cybertruck. To describe public reaction as polarizing is a massive understatement, with comments ranging from “absolutely amazing” to “absolutely hideous”–and not much in between. If you’re like me, you were at first in disbelief that Musk would launch the Cybertruck with its current design.
20 Predictions for Social Media Marketing in 2020SOCIALMEDIATODAY.COM — It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. And when all of the social media experts and ‘thought leaders’ start churning out their predictions and prognostications for what’s coming from Facebook, Twitter and Co.
It Only Took 3 Weeks for Disney+ to Win the Streaming Wars. Here’s Why Netflix Should Be Very WorriedINC.COM — Last month was a big deal if you were paying attention to the escalating battle among streaming video services. Both Apple TV+ and Disney+ launched, with the latter coming online just three weeks ago today. Despite a rocky start that included missing apps, and problems with–you know–streaming pretty much anything, Disney+ has done something both impressive and unexpected: It basically won the streaming war by the beginning of December.
Not all 5G is the same. An expert breaks it down.MASHABLE.COM — You’re going to hear a lot about 5G in 2020. Chances are you probably already have. With Apple set to launch 5G-compatible iPhones next year, it’s a fair bet that plenty of you will own a device that can connect to that ultra-fast wireless mobile standard by the end of September or so. . Annoyingly, however, not all 5G works the same.
RaySecur, a mailroom security startup, raises $3M in seed fundingTECHCRUNCH.COM — Raysecur says at least ten times a day someone sends a suspicious package containing powder, liquid, or some other kind of hazard. The Boston, Mass.-based startup says its desktop-sized 3D real-time scanning technology, dubbed MailSecur, can intercept and detect threats in the mailroom before they ever make it onto the office floor.
Lovers in Auschwitz, Reunited 72 Years Later. He Had One Question.NYTIMES.COM — According to Dr. Grossmann, the historian, Ms. Spitzer’s account of her journey immediately after the war was deliberately vague. She alluded to smuggling Jews across borders through the Bricha, an underground movement that helped refugees move illegally across Eastern Europe and into Palestine….
You, Too, Can Start a Billion Dollar Consulting FirmINC.COM — The mainstream business press was recently shocked–shocked!–to learn that McKinsey Consulting provided some to U.Immigrations and Customers Enforcement (ICE). The gist of McKinsey’s input: ICE should spend less money on food and lodging for its prisoners. As government agencies go, ICE isn’t the brightest bulb in the pack.
Snapchat Cameo edits your face into videosTECHCRUNCH.COM — Snapchat is preparing to launch a big new feature that uses your selfies to replace the faces of people in videos you can then share. It’s essentially a simplified way to Deepfake you into GIFs. Cameos are an alternative to Bitmoji for quickly conveying an emotion, reaction, or silly situation in Snapchat messages.
To measure sales efficiency, SaaS startups should use the 4×2TECHCRUNCH.COM — product/market fit, scaling a SaaS business is all about honing go-to-market efficiency. Many extremely helpful metrics and analytics have been developed to provide instrumentation for this journey: LTV (lifetime value of a customer), CAC (customer acquisition cost), Magic Number and SaaS Quick Ratio are all very valuable tools.
‘Peloton Girl’ Stars as Herself in the Greatest Sequel Ever: An Aviation Gin AdADWEEK.COM — It spurred a million think pieces and spoofs, and it’s the current enfant terrible of … er, terrible advertising. Yes, we’re talking about that Peloton ad that people either can’t get enough of or get away from fast enough.There’s been all kinds of backlash about the pandering, sexist vibe the…
Get Free YouTube Subscribers: 11 Tactics That Actually WorkBLOG.HOOTSUITE.COM — Blog / Social To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that work. Over the last few years, Facebook, Instagram, and Snapchat have stolen the social…
From ‘Ford vs. Ferrari’ to ‘Super Size Me 2’: The 10 Best Business Movies of 2019INC.COM — If the business films of 2019 are remembered for one thing, it will probably be fraud. Theranos founder Elizabeth Holmes and Fyre Festival creator Billy McFarland were both the subjects of fascinating documentaries in 2019, which is natural given the scale of their business scams. Filmmakers this…
The Basics of Business Intelligence [Infographic]SOCIALMEDIATODAY.COM — Take large amounts of data. Refine it. Analyze it. Then make decisions based off the resulting information. That, in a nutshell, is business intelligence, or BI. BI is not a single tool, but a variety of resources, from hardware to software, and anything that provides data, including the treasure trove available from your social media channels.
The Worst Designed Products of 2019INC.COM — It’s never a good sign when the masses wonder whether your latest product is really an April Fool’s Joke. (Looking at you, Creme Egg Mayo.)Heinz and Cadbury weren’t the only ones to launch a highly mockable product. For your reading pleasure, we’ve rounded up a shortlist of this year’s worst…
Why Notion is staying small as its valuation gets biggerTECHCRUNCH.COM — Notion, which recently reached a reported $800 million valuation, isn’t on the verge of a big SoftBank round. In fact, COO Akshay Kothari says the startup has “never felt like if we had more money we could grow faster.” The company, centered around an app that helps non-developers build collaboration tools, has more than one million users and has scaled its product quickly despite having a team of just 27.
How to Use Facebook Business Manager: A Step-by-Step GuideBLOG.HOOTSUITE.COM — Blog / Social As the network itself puts it, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who work on them—all in one place.” It’s a one-stop shop for all of your Facebook marketing and advertising activities, with controlled multi-user access…
The 13 Best Business Books to Give as Gifts, According to TED SpeakersINC.COM — When you give a book for the holiday, you’re giving the gift of lifelong learning, and all the happiness, connection and career success that comes with it. That make books one of the biggest no brainer holiday present options out there. . But which book should you give? TED is here to help out with it’s annual roundup of book recommendations from speakers to match any taste.
How to Get Noticed by Leadership (Without Sucking Up)LOLLYDASKAL.COM — If you’re like most workers, you’d like for your contributions and abilities to be more visible to leadership. But how do you get noticed without coming off as arrogant or attention-seeking? It’s easy for even great employees within an organization to be overlooked or undervalued. Fortunately,…
Apple unveils the most popular iPhone apps of 2019MASHABLE.COM — Braces yourselves. The “best of” everything end-of-year lists are here. . With 2019 coming to a close, Apple released its list for this year’s most downloaded iPhone apps. And … it’s not very different from last year. Taking the number one spot for the second year in a row is YouTube. Meanwhile, second and third place is again occupied by Instagram and Snapchat, respectively. .
Interesting Articles This Week

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