SOCIALMEDIAEXAMINER.COM — Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be phased out? Setting up Facebook’s conversion tracking will let you track your return on investment (ROI) down to the penny. In this article, you’ll discover how to set up and install…

THEATLANTIC.COM — “They’re a rotten crowd,” I shouted across the lawn. “You’re worth the whole damn bunch put together.” Scott Fitzgerald, The Great Gatsby. of President Barack Obama’s administration, he and his wife, Michelle, hosted a farewell party, the full import of which no one could then grasp. It was late October, Friday the 21st, and the president had spent many of the previous weeks, as he would spend the two subsequent weeks, campaigning for the Democratic presidential nominee, Hillary Clinton.

JEFFBULLAS.COM — Interested in generating high-quality leads for your brand? You’re probably using several social media platforms to reach out to a new audience and generate new leads. But have you tried gearing your Instagram marketing towards lead generation? You may be using the platform to engage with an existing audience but with 500 million monthly active users, Instagram could be the ideal channel for drawing in new leads.

SOCIALMEDIAEXAMINER.COM — Wondering if your LinkedIn profile is up to date? When was the last time you reviewed your LinkedIn information? Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information. In this article, you’ll discover seven easy ways to…

SOCIALMEDIAEXAMINER.COM — Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Live Video to All U.S. Users: Following an announcement a few weeks ago, Instagram…

BLOG.HOOTSUITE.COM — Millennials: everyone is talking about them and they seem to be the “Holy Grail” of the marketing world. The millennial generation is often clumped into one, with assumptions that they are tech-savvy, self-absorbed, and overburdened with student debt. While this may be true for some of this group’s members, generalizing Gen Y negatively can cause businesses to miss out on this powerful demographic.

SOCIALMEDIAEXAMINER.COM — Does your Facebook audience respond well to image posts? Have you thought about sharing your Instagram posts on Facebook? Publishing select Instagram posts on your Facebook page adds variety to your feed and can improve organic reach. In this article, you’ll discover three ways to share your…