Valuable Tips to Help Your Social Marketing 132 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

Spotify is testing its own version of Stories called ‘Storyline’

TECHCRUNCH.COM — Spotify is testing its own version of Stories — the sharing format popularized by social apps like Snapchat and Instagram and has since made its way to other apps like Facebook, YouTube, WhatsApp, and others. In Spotify’s case, it’s not called “Stories” but rather “Storyline,” and the focus is on allowing artists to share their own insights, inspiration, details about their creative process, or other meanings behind the music.

How asteroid mining will save the Earth

MASHABLE.COM — “After several tours in space working for others, perhaps on six-month or year-long contracts, it’s likely that some workers will partner to set up their own businesses there,” says Suarez. “Either serving the needs of increasing numbers of workers and businesses in space, marketing services to…

109 parents named their babies ‘Tesla’ in 2018

MASHABLE.COM — A playground scene: “Tesla, honey, please stop licking the slide.” That’s right, 109 babies born in the United States were named Tesla in 2018, down from 143 in 2017. The Social Security Administration’s annual data dump of baby names happened on Friday, giving numbers nerds and bored weekend writers (*raises hand*) the chance to look for interesting gems amongst the Liams, Emmas, and 2,545 girls named Arya.

Voice Recognition Still Has Significant Race and Gender Biases

HBR.ORG — Executive Summary As with facial recognition, web searches, and even soap dispensers, speech recognition is another form of AI that performs worse for women and non-white people. And speech recognition now influences important aspects of people’s lives, including immigration decisions, job…

#1 app YOLO Q&A is the Snapchat platform’s 1st hit

TECHCRUNCH.COM — There’s a new teen app sensation. Anonymous question-asking app YOLO has rocketed to the #1 US app position just a week after launching thanks to Snapchat. Built on top of the Snap Kit platform, YOLO uses Snapchat for login and Bitmoji profile pics to let you add an “ask me anything” sticker to your Snapchat Story.

India’s most popular services are becoming super apps

TECHCRUNCH.COM — that helps users screen strangers and robocallers, will soon allow users in India, its largest market, to borrow up to a few hundred dollars in the nation. The crediting option will be the fourth feature the nine-year-old app adds to its service in the last two years. So far it has added to the service the ability to text, record phone calls and mobile payment features, some of which are only available to users in India.

Facebook sues analytics firm Rankwave over data misuse

TECHCRUNCH.COM — Facebook might have another Cambridge Analytica on its hands. In a late Friday news dump,. Facebook revealed that today it filed a lawsuit alleging South Korean analytics firm Rankwave abused its developer platofrm, and has refused to cooperate with a mandatory compliance check regarding how it used Facebook data.

How to talk to kids about climate change

MASHABLE.COM — I counted it as a parenting victory: My preschooler liked science and exploration and David Attenborough’s voice. When things got real and one sea creature ruthlessly ate another, I explained that it was an example of the food chain. Her grimace turned into a look of satisfaction — the kind that comes with feeling like you understand the world a little better. .

Opinion | It’s Time to Break Up Facebook

NYTIMES.COM — As if Facebook’s opaque algorithms weren’t enough, last year we learned that Facebook executives had permanently deleted their own messages from the platform, erasing them from the inboxes of recipients; the justification was corporate security concerns. When I look at my years of Facebook…

How to Start Planning for Your Succession

LOLLYDASKAL.COM — Business leaders always ask me, when is a good time to start planning their succession, and I usually answer the day you become the leader. And many of them are shocked, but the truth is, succession planning takes time and development; and if you want to grow leaders you have to groom and grow…

Tink, the European banking platform, partners with British incumbent NatWest

TECHCRUNCH.COM — It’s easy to push a narrative of fintech upstarts versus the big incumbent banks, but the more subtle reality is that as well as competing on numerous fronts, there are partnerships being formed across the board. The latest such move sees Tink, the Sweden-based banking platform that raised €56 million in new funding in February, partner with British bank NatWest.

Heetch raises $38M to take on Uber in French-speaking countries

TECHCRUNCH.COM — With Uber just days away from going public, a small challenger has raised some funds of its own to take it and the rest of the field on in francophone markets. Heetch, a ride-sharing platform based out of Paris with operations across France and French-speaking Africa, has picked up a Series B of $38 million, at a valuation that we understand to be around $150 million.

Predictive text memes: The rush of a personality quiz with none of the work

MASHABLE.COM — Predictive text memes are all over Twitter for a few reasons. First, they’re easy to do: All you need is 30 seconds and a phone; no Photoshop required. Second, they’re in a pliable format with nearly endless room for variation. And finally, they scratch that weird itch many of us feel on the internet: The desire for an online entity — a quiz, an astrology app, a device full of our own data — to tell us something about ourselves.

10 Expert Tips to Improve Your Facebook Video Marketing

SOCIALMEDIATODAY.COM — Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to video.

U.S. digital advertising exceeded $100B in 2018 (IAB report)

TECHCRUNCH.COM — Digital ad spending in the United States exceeding $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017.

The 7 Key Items Every Brand Pitch Should Include

BLOG.HOOTSUITE.COM — Blog / Social If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches…

Here’s what you need to know about those CGI influencers invading your feed

MASHABLE.COM — Human influencers like Bella Hadid and Kendall Jenner might want to secure their positions in the influencer realm before they get ousted by glorified Sims. That’s right: There are now computer generated images that do exactly what human influencers do. There’s a human behind each one — coming up with captions and manually generating the content — though it can be unclear who exactly that person is.

Interesting Articles This Week

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