MOZ.COM — Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn’t have to use Google’s Disavow Tool, he provides…

THEATLANTIC.COM — Read: The Instagram-husband revolution “Everyone is trying to be more authentic,” said Lexie Carbone, a content marketer at Later Media, a social-media marketing firm. “People are writing longer captions. They are sharing how much money they make … I think it all goes back to, you don’t want to…

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CONTENTMARKETINGINSTITUTE.COM — As web users get harder and harder to engage, search intent as a marketing concept has become a hotter topic. Yet, in most cases, search intent is mentioned in e-commerce context, where you need to match your landing page to your target customer’s expectation. But where does the concept of search…

SOCIALMEDIATODAY.COM — There’s never really a wrong time to run a social media audit – feeling like your social media presence has gone stale, or you’re not seeing the results you’d like, can be a good indicator that it’s time to re-visit what you’ve been doing, and take stock of your social media presence. Thinking of giving your social profiles a spring clean?

BLOG.HOOTSUITE.COM — Need more of the best Chrome apps for your social media marketing? Chrome extensions helps us social marketers do things faster, better, while having more fun. Heck yeah. I’m sure you have some favorites. I’m also sure you’ll add some new ones after scanning this list. Let’s get right to it….

TECHCRUNCH.COM — that says big tech needs breaking up to stop platforms abusing competition and consumers in a two-faced role as seller and (manipulative) marketplace may only just be getting going on a mainstream political stage — but startups have been at the coal face of the fight against crushing platform power for years.

MASHABLE.COM — Nestled on my Instagram feed between a picture of a high school friend living their adult life and one of the Kardashians (they’re starting to blur together), was a sponsored post for “makeup for men” entitled War Paint. As I sat there watching the ad jump to life— a tattooed man covering his well-lit skin with a black beauty blender— I couldn’t get over the fact that it’s literally called “War Paint.” Over time, I scrolled into more of these sponsored ads, like a weasel wandering into well-laid traps.

SOCIALMEDIATODAY.COM — Influencer marketing is on the rise, with brands quickly learning that in the age of algorithms, platforms expertize is key to generating optimum campaign reach and resonance. But finding and working with the right influencers is not necessarily simple, and with the rise in the practice, more organizations are also turning to third-party groups to help them get the most out of their influencer campaigns.

MASHABLE.COM — “Facebook has spent more than a decade expressing contrition for its actions and avowing its commitment to people’s privacy, but when it comes to taking concrete actions needed to fix transgressions they demonstrate disregard,” Information and Privacy Commissioner Michael McEvoy said in a statement released by the Office of the Privacy Commissioner of Canada.

BLOG.HOOTSUITE.COM — Blog / Social Understanding your audience is the key to success on social media. And the best way to do that is to understand some basic principles of psychology. At Hootsuite, we’ve long known the importance of social media psychology to making content spread far and wide. In this…

MASHABLE.COM — For all the obsessive secrecy surrounding Avengers: Endgame, there is one dramatic detail we know for sure: At just over three hours, it is the longest Marvel Cinematic Movie of all time. If just thinking about that run time makes you uncomfortable, that’s understandable. Three hours is a long time to go without a single bathroom break, even for a healthy adult who hates drinking water, and no matter how much you’re enjoying the movie in question. .

TECHCRUNCH.COM — Labster, the Denmark headquartered startup building virtual laboratory simulations for STEM students, has raised $21 million in Series B funding. Leading the round is Owl Ventures, with participation from Balderton Capital, Northzone and Swisscom Ventures. Previous backers Nordic Makers, David Helgason, EduCapital and Entangled Group also followed on, bringing the total raised by the company to date to $35 million.

BLOG.HOOTSUITE.COM — Blog / Social When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether. Don’t worry, that’s pretty much how every marketer feels. Social media acronyms are no different…

BLOG.HOOTSUITE.COM — Blog / Social In addition to building a strong Instagram profile and engaging followers through regular posts, brands can reach audiences through Instagram ads. And why not? With 800 million monthly active users, 60 percent of whom are under 30, Instagram is a massive platform for…

PEWINTERNET.ORG — Twitter is a modern public square where many voices discuss, debate and share their views. Media personalities, politicians and the public turn to social networks for real-time information and reactions to the day’s events. But compared with the U.public overall, which voices are represented on Twitter?

ADWEEK.COM — Taco Bell gets it. Only in the zany and slightly questionable world of Taco Bell where the fourth meal exists would the Wild Naked Chicken Chalupa be considered a viable food choice. But in the world of branding and marketing, Taco Bell is the gold standard. It has done what many other brands…

TECHCRUNCH.COM — The market for voice apps has opened up — Amazon Alexa’s platform alone has over 80,000 skills as of earlier this year — and there’s little sign of that growth slowing now that smart speakers have hit critical mass in the U.To capitalize on this trend, Voiceflow, a startup making it easier for product teams to build voice applications for Alexa and Google Assistant, has raised $3 million in seed funding.