Valuable Tips to Help Your Social Marketing 121 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

7 Ways for Social Marketers to Avoid Social Media Burnout

BLOG.HOOTSUITE.COM — Blog / Social 24/7. We’re constantly connected. Whether it’s our phone or our laptop, there’s often little (or no) escape from red notification bubbles and buzzing pings. This is the case even if social media isn’t your full-time job. Social media opens up a world of possibilities…

10 Proven Content Promotion Strategies to Get More Traffic to Your Website

JEFFBULLAS.COM — Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns. Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic and leads. Another study from Curata points out that 74% of today’s companies confirm that content marketing is enhancing the quality and increasing the quantity of leads.

The secret lives of Facebook moderators in America

THEVERGE.COM — The panic attacks started after Chloe watched a man die. She spent the past three and a half weeks in training, trying to harden herself against the daily onslaught of disturbing posts: the hate speech, the violent attacks, the graphic pornography. In a few more days, she will become a full-time Facebook content moderator, or what the company she works for, a professional services vendor named Cognizant, opaquely calls a “process executive.” For this portion of her education, Chloe will have to moderate a Facebook post in front of her fellow trainees.

How to Optimize Your Product Page for Voice Search

JEFFBULLAS.COM — With half of search queries predicted to soon be spoken (and hence half of the search results being spoken), where will the clicks come from? In other words, does voice search mean the death of search referral traffic? To some extent, it may… but this is by no means going to cause the death of digital marketing.

Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

ENTREPRENEUR.COM — February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “Melts in your mouth, not in your hand,” the slogan for M&M’s candy, was trademarked as far back as 1954 and is one of the…

Once hailed as unhackable, blockchains are now getting hacked

TECHNOLOGYREVIEW.COM — Early last month, the security team at Coinbase noticed something strange going on in Ethereum Classic, one of the cryptocurrencies people can buy and sell using Coinbase’s popular exchange platform. Its blockchain, the history of all its transactions, was under attack. A hacker had somehow…

How to Establish Your Brand ‘Voice’ on Social Media

BLOG.HOOTSUITE.COM — Blog / Social Every time you talk, write, design, post, respond, launch, thank, and connect with others… you’re exercising your brand voice. Every. Time. Whether you think about it or not. People are building up an impression in their mind for all the ways you appear—online, on…

Your crush Rami Malek just won an Oscar

MASHABLE.COM — Bohemian Rhapsody star and category frontrunner Rami Malek is officially taking home the Oscar for Best Actor in a Leading Role at the 2019 Academy Awards. “Thank you, Queen. Thank you guys for allowing me to be the tiniest part of your phenomenal, extraordinary legacy. I am forever in your debt,” Malek said, during his emotional acceptance speech.

Here’s what it looks like when a rescue dog saves someone buried in snow

MASHABLE.COM — This is One Good Thing, a weekly column where we tell you about one of the few nice things that happened this week. By now everyone should be well aware that we are incredibly blessed to live in a world where there are dogs. But you can never reallyhave too many reminders, so here’s another. For your weekly dose of Dogs Are Absolute Angels, we invite you to turn your attention to a video that Mountain Rescue Search Dogs England recently shared on Twitter.

YouTube demonetizes anti-vaccination videos

TECHCRUNCH.COM — will demonetize channels that promote anti-vaccination views, after a report by BuzzFeed News found ads, including from health companies, running before anti-vax videos. The platform will also place a new information panel that links to the Wikipedia entry on “vaccine hesitancy” before anti-vax videos.

Kraft-Heinz is in trouble

ECONOMIST.COM — THE KING OF Mac & Cheese is in a sticky spot. On February 21st Kraft-Heinz, a consumer-goods giant whose brands include HP Sauce and Oscar Mayer hot dogs, announced it faced four serious problems. It said profits in 2019 would be well below expectations. It cut its dividend. It disclosed that it…

The internet reacts to new Nintendo of America president Doug Bowser

MASHABLE.COM — Reggie Fils-Aimé is retiring as president and COO of Nintendo of America, Nintendo announced Thursday, and Doug Bowser is taking over. Yes, his last name is Bowser. Yes, people are making jokes about it. Bowser, who was previously Nintendo of America’s senior vice president of sales and marketing, is stepping into big shoes.

Twitter’s latest test changes ‘Retweet with Comment’ so it looks more like a Reply

TECHCRUNCH.COM — new prototype testing program isn’t the only way it’s working to fix conversations on its site. The company confirmed it’s currently running another public-facing test focused on making Twitter “more conversational” – but this time with Retweets instead of Replies. The test involves using a thin line to connect a quote-style retweet to the person commenting on the tweet, instead of placing the quoted tweet in a box as before.

How to Recognize And Weed Out Toxic Leaders

LOLLYDASKAL.COM — You invest a lot of your time and energy into your work, and part of the return on that investment is the benefit of being led by someone you respect and admire—someone you can emulate. But of course, it doesn’t always work that way. Far too many people end up working for toxic leaders. As a…

16 LinkedIn Statistics That Matter to Marketers in 2019

BLOG.HOOTSUITE.COM — Blog / Social What is LinkedIn worth to your business, and what are the LinkedIn statistics that will help you perfect your marketing strategy on the platform? ? LinkedIn is unique among the major social media players because it has a very specific user base. That is, educated and…

Where the 2020 presidential candidates stand on marijuana legalization

MASHABLE.COM — If there’s one thing that united Democrats and Republicans in the Reagan era (besides their unfortunate fixation with perms), it was their near universal hatred of weed. Everybody was a cop back then. Walter Mondale, the Democratic candidate for president in 1984, called for another “War on Drugs” — all drugs.

Brilliant Girl Scout sells Samoas with the help of shirtless Jason Momoa

MASHABLE.COM — A brilliant Girl Scout knows her customers very well — what sells better than shirtless superheroes and clever puns? Look, the free market is tough, and when every other kid in your school is also hawking their sugar-laden wares, you have to do whatever it takes to stand out. From setting up shop in front of cannabis dispensaries to getting the attention of Childish Gambino himself, few are more business savvy than Girl Scouts.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

BLOG.BUFFERAPP.COM — There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing…

Crush Twitter proves that sometimes subtweets can be good

MASHABLE.COM — An Ode to… is a weekly column where we share the stuff we’re really into in hopes that you’ll be really into it, too. Twitter is the very definition of “too many cooks in the kitchen,” but breaking the platform down into sections and focusing on your own specific interests makes it significantly more bearable.

The Greatest Investor You’ve Never Heard Of: An Optometrist Who Beat The Odds To Become A Billionaire

FORBES.COM — It’s 9 p.m. on the last Saturday night of the 2018 Art Basel in Miami Beach. On the first floor of the palatial Versace mansion, the well-dressed and well-Botoxed are dancing to remixes of Michael Jackson’s “Beat It” and posing for Instagram by the mosaic-tiled emerald pool.Upstairs, in a VIP…

Interesting Articles This Week

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