HOOTSUITE.COM — If you’ve been hesitant to fully commit to the world of social media advertising, consider this: in 2016, Facebook earned $26.9 billion from social advertisers—which could include your competitors. While that’s a huge number, it shouldn’t be a surprise. Social media advertising can be a tangible…
Top 5 Social Media Trends in 2019 (And How Brands Should Adapt)
BLOG.HOOTSUITE.COM — Report – Social Media Trends 2019 Report Infographic – Social Media Trends 2019 Webinar Deck – Social Media Trends To Put Into Practice In 2019 Report – Where Social Networks Are Going CMO Trends Briefing: The Future of Social. Click here to access your 2019 Social Trends Toolkit.
Dabbing for beginners: Confessions of a cautious concentrate newbie
MASHABLE.COM — This post is part of our High-tech High series, which explores weed innovations, and our cultural relationship with cannabis, as legalization in several U.states, Canada, and Uruguay moves the market further out of the shadows. It’s 2018, and marijuana vape pens are so common in California they may as well be on the state flag.
7 Great Ways Brands Are Using Instagram’s “Questions” Sticker
BLOG.HOOTSUITE.COM — Blog / Social In July 2018, Instagram introduced another entertaining and interactive feature for users to play with. “Questions” is a sticker that can be added to your Stories to allow your followers to submit questions. Each question you receive can be answered publicly in an…
Give Your Audience What They Want on Social Media Before Pushing Your Agenda
ENTREPRENEUR.COM — Blake Lawrence, CEO and co-founder of opendorse, talks about the advice he gives the athletes he works with for building on their fan base. December 8, 2018 1 min read Opinions expressed by Entrepreneur…
Why Companies That Wait to Adopt AI May Never Catch Up
HBR.ORG — Executive Summary While some companies—most large banks, Ford and GM, Pfizer, and virtually all tech firms—are aggressively adopting artificial intelligence, many are not. Instead they are waiting for the technology to mature and for expertise in AI to become more widely available. They…
Twitter Threads Generate Higher Reach, Engagement, and Referral Traffic
BLOG.BUFFERAPP.COM — How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the…
Social Media Data Cookbook – For Marketers
HOOTSUITE.COM — Social media data is valuable—everyone knows that. But while social data has been hyped by the media, marketers know that moving from collecting data to actually putting it to work is very difficult. In our free Social Media Data Cookbook, we took a different approach. Instead of focusing on groundbreaking ways to use social media data (that require data teams and huge investments), we provide 11 simple recipes to use the data you already have. If you are tired of reading about social media data and now want to actually use some of it to make your marketing smarter and campaigns more profitable, this is the guide for your team.
More Female Entrepreneurs Go From Raising Cash to Backing Other Startups as Angel Investors
INC.COM — In 2013, when Heidi Zak was looking to raise money for her company, ThirdLove, she would have preferred some female investors. She was selling bras, after all, and her innovation was offering half sizes–something that someone who’d never had to fit a bra might not readily appreciate.But Zak quickly realized that sorting potential investors by gender was no way to get a company off the ground.
Coinbase abandons its cautious approach with plan to list up to 30 new cryptocurrencies
TECHCRUNCH.COM — is the most conservative exchange in cryptoland, largely because it operates in the U.under the watchful eye of the SEC. The $8 billion-valued company trades fewer than ten cryptocurrencies to consumers but on Friday announced it announced a major expansion that could see it list up to 30 new tokens.
5 Expert Tips for Building Your Brand Advocacy Program
BLOG.HOOTSUITE.COM — Blog / Social Isn’t it great when people have nice things to say about your product? It’s even better when they share these awesome reviews with other people. For free. That’s what brand advocacy is all about—encouraging and empowering your customers to become champions for your…
Apple puts third-party screen time apps on notice
TECHCRUNCH.COM — A number of app developers building third-party screen time trackers and parental control applications are worried that increased scrutiny of their apps in recent weeks is not a coincidence. With Apple’s launch of iOS 12, the company has implemented its own built-in screen time tracking tools and controls.
The Beginner’s Guide to Social Media Metrics
HOOTSUITE.COM — Social media can be an incredibly important business tool. But if you’re not analyzing the data behind social, you’re missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics…
The Guide to Building Linked Unstructured Citations for Local SEO
MOZ.COM — This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate…
Social Video Strategy: A Hootsuite Guide
HOOTSUITE.COM — There are millions of videos competing for your audience’s attention on social media, and that number is only expected to grow. According to a report from Cisco, video will account for 80% of global internet traffic by 2019. How can yours stand out? Even without a huge budget, celebrity cameos,…
How to Write a Great Instagram Bio: Ideas, Tips, and Examples
BLOG.HOOTSUITE.COM — Blog / Social While you might already have developed a strategy for your Instagram posts, you may be neglecting a critically important element of your Instagram strategy. Your Instagram profile creates the first impression of your brand and is the backbone of your Instagram…
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