5 Unexpectedly Awesome YouTube Channels and What You Can Learn from Them
BLOG.HOOTSUITE.COM — Blog / Social YouTube has 1.9 billion monthly active users and is the world’s second-biggest search engine. Every day, more and more brands upload content to the platform hoping to generate buzz around their products and services. Entering this market can be intimidating. If your…
New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length
SOCIALMEDIATODAY.COM — Instagram is on the rise, and will no doubt play a bigger part in the social media strategies of many businesses as we head into 2019. With Facebook reach on the ever-steady decline, and Instagram’s active audience now rising above a billion per month, the hype around the platform makes sense – but in order to get the most out of it, you need to know what the latest trends and usage behaviors are, and how to factor them into your process.
13 Strategies to Build a Loyal Tribe of Brand Evangelists
SOCIALMEDIATODAY.COM — Did you know that two of the top reasons why businesses fail when it comes to online marketing and social media are ‘lack of planning’ and ‘impatience’? The heart of online marketing success is community – social networks, blogs, video channels, and podcasts are all about people, and enabling audiences to connect, engage and help each other.
Dear dads: Have the courage to be vulnerable, especially online
MASHABLE.COM — Welcome to, an ongoing series at Mashable that looks at how to take care of – and deal with – the kids in your life. Because Dr. Spock is nice and all, but it’s 2018 and we have the entire internet to contend with. On the morning of September 18th, 2016, like many parents, I woke up to the voices of tiny people in my ear yelling, “Get up, Daddy!” I didn’t know what time it was, but there was no way in hell I was getting out of bed yet.
DeepMind claims early progress in AI-based predictive protein modelling
TECHCRUNCH.COM — owned AI specialist, has claimed a “significant milestone” in being able to demonstrate the usefulness of artificial intelligence to help with the complex task of predicting 3D structures of proteins based solely on their genetic sequence. Understanding protein structures is important in disease diagnosis and treatment, and could improve scientists’ understanding of the human body — as well as potentially helping to support protein design and bioengineering.
The State of Local SEO: Industry Insights for a Successful 2019
MOZ.COM — A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them…
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
MOZ.COM — In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren…
YouTube launches Stories feature for creators with 10K subscribers
MARKETINGLAND.COM — YouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First launched by Snapchat, Stories have become a popular form of content across Facebook, Instagram. YouTube’s version will keep Stories accessible in the mobile app for up a period of seven days — lengthening exposure for content from creators, influencers and brands that have sizable followers on the platform.
8 Dogs That Are Better at Instagram Than You
BLOG.HOOTSUITE.COM — Blog / Social They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex—we’re talking about dogs. The dog Instagram community has become a phenomenon that’s proving lucrative to their socially-savvy owners. New York’s most…
Lawmakers say Amazon’s facial recognition software may be racially biased and harm free expression
TECHCRUNCH.COM — has “failed to provide sufficient answers” about its controversial facial recognition software, Rekognition — and lawmakers won’t take the company’s usual silent treatment for an answer. The letter, signed by eight lawmakers — including Sen. Edward Markey and Reps. John Lewis and Judy Chu — called on Amazon chief executive Jeff Bezos to explain how the company’s technology works — and where it will be used.
Instagram now lets you share Stories to a Close Friends list
TECHCRUNCH.COM — to post silly, racy, or vulnerable Stories if they’re worried their boss, parents, and distant acquaintances are watching. So to get people sharing more, and more authentically, Instagram will let you share to fewer people. Today after 17 months of testing, Instagram is globally launching Close Friends on iOS and Android over the next two days.
The 8 Moments That Changed Social Media in 2018
BLOG.HOOTSUITE.COM — Blog / Social The Cambridge Analytica scandal, Facebook’s algorithmic turbulence, API changes, and the arrival of GDPR—2018 brought big shifts to our industry. As we enter the final days of 2018, I’d like to take a look back at the 8 moments that changed social media this year. I’ll…
Using a New Correlation Model to Predict Future Rankings with Page Authority
MOZ.COM — Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that “correlation…
Social music app Playlist lets you listen to music with others in real time
TECHCRUNCH.COM — A new app called Playlist aims to make music a more social experience than what’s offered today by the major music platforms like Apple Music, Pandora or Spotify, for example. In Playlist, you can find others who share your musical tastes and join group chats where you listen to playlists together in real time.
‘Tis The Season: 11 Innovative Holiday Marketing Strategies
FORBES.COM — In the business-to-consumer world, holiday marketing campaigns are in the works as retailers push their Black Friday and Cyber Monday sales. In the B2B space, however, it may be more difficult to incorporate holiday themes into your marketing efforts. It can often feel forced, especially when…
Social Listening: What it is, Why You Should Care, and How to Do it Well
BLOG.HOOTSUITE.COM — Blog / Social Social listening allows you to track, analyze, and respond to conversations about your brand and industry online. It’s a key component of audience research. If you don’t have a social listening strategy in place, you’re missing out on valuable insights. What do your…
IRL Ads Are Taking Scary Inspiration From Social Media
MEDIUM.COM — Let’s put something to rest: Facebook isn’t spying through your phone’s microphone to serve you ads for sweatshirts and seltzer water. It probably couldn’t even if it wanted to. But if the social network isn’t listening to you, that doesn’t mean the rest of the world isn’t watching.Advertisements…
Giving Tuesday campaigns that’ll help you make a difference
MASHABLE.COM — Immediately after Thanksgiving, brands put out great deals, so people tend to binge shop from Thursday to Monday. Giving Tuesday, however, is the best day to get out your wallet and spend a little extra. Giving Tuesday was cofounded in 2012 by the Belfer Center for Innovation & Social Impact at the 92Y.
9 Business Resources and Tools That Will Explode Your Branding in 2019
JEFFBULLAS.COM — Something that you’ll learn very quickly, especially online, is that branding is of utmost importance. You need to have a strong and consistent brand to cut through the noise of the Internet. Unfortunately, not everyone has the same kind of budget and wherewithal as big names like Nike, Apple, and Amazon.
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