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MOZ.COM — How are you using remarketing on Facebook? If you’ve ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today’s guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more…

SOCIALMEDIAEXAMINER.COM — Is your company wondering where to allocate its advertising budget? Are you on the fence about whether jumping into social media advertising is worth it? New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit…

BLOG.HOOTSUITE.COM — Your website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. Your social media and website presence should be integrated with one another in order to continuously drive traffic to your online assets. And with social media driving traffic to your site, the next step is measuring your efforts so you can improve.

BLOG.HOOTSUITE.COM — How is it that five years into its impressive growth, Instagram is still stereotyped as the social network for sunsets and well-staged food? for one, refuse to accept this outdated view of a network that has quickly earned its place in the social media marketing hall of fame. It’s time that we all recognize Instagram for the powerhouse of social networking that it really is.

HOOTSUITE.COM — On an average day, over 1,500 pieces of content compete for placement in your customer’s Facebook News Feed. With so much content competing for limited space, how can your brand win? By boosting the number of times people share your content.In this guide, you’ll discover the exact types of…