The social media landscape is constantly changing, everyday there are new options and tools being announced and introduced, some major and some less significant. And in that, there are also some of those smaller, minor updates or tests that are important to specific groups but can go under the radar because they’re not widely announced.
As part of our ongoing effort to provide our readers with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these, but sometimes they’re not worthy of a their own individual post. So to keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms – starting with Facebook, which has several interesting new options in the works.
Policing offensive material on social is always a challenge, and one that’s been made even more difficult with the advent of live-streaming – when the content is coming through in real-time, how can you censor it? For their part, Facebook has a whole team of people who scan through potentially offensive material on the platform and flag or remove as necessary – but even with such processes in place, The Social Network still receives many complaints from users about confronting material everyday coming up in their feeds.
As part of a new effort to combat the problem, Facebook is trialing a new ‘Mature Content’ filter option for users.
It’s an interesting option, giving users more control over what they see, and potentially could have some impact on brand content, depending on the products/services you offer.
Facebook’s also reportedly looking to trial a new system which would enable people to donate money during a Live stream, with those donations – and donators – displayed during the broadcast.
There’s no word as yet as to when, or even if, the tip jar system will ever be activated, but given it’s already built into the code, it’s likely we’ll see the tool announced some time soon.
Another recent Facebook Page addition is a ‘Crossposting’ tool, enabling admins to submit one video post that can be shared across multiple Pages to which they’re connected.
“A media company might want to post a video on their main Page, their international Page, and one of their topical Pages. Then they might also want to repost that same video a few weeks later.”
So if you manage multiple Pages and are looking to more easily share your video content across them, there’s now a simplified tool to do so.
Link: 5 New Social Platform Features That You Need to Know About via www.socialmediatoday.com
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