HOOTSUITE.COM — Social media can be an incredibly important business tool. But if you’re not analyzing the data behind social, you’re missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics…

TECHCRUNCH.COM — In a surprise change, will give up one a major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers.

HOOTSUITE.COM — If you’ve been hesitant to fully commit to the world of social media advertising, consider this: in 2016, Facebook earned $26.9 billion from social advertisers—which could include your competitors. While that’s a huge number, it shouldn’t be a surprise. Social media advertising can be a tangible…

TECHCRUNCH.COM — is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned . Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives to their marketing clients, according to two sources.

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey If you’re like me, you skipped, slept, and talked through every high school math class. Years later, you have to explain things like “we gave you $50,000 to spend on Facebook ads—what’s the return on investment [ROI]?” or “what’s our average growth…

BLOG.HOOTSUITE.COM — Blog / Social By: Fergus Baird YouTube is the second biggest internet search platform after Google, with an audience of 1.5 billion users logging in each month (and it’s still growing). Ninety-six percent of U.S. online teens use the site, and more than one billion hours of…

ADESPRESSO.COM — Photo editing tools are becoming essential as the quality of social media images escalates. Customers want to see ads that are aesthetically pleasing and fit in with the rest of their highly visual feeds. That means you need to produce high-quality posts for your Facebook and Instagram…

BLOG.BUFFERAPP.COM — There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. These…

BLOG.HOOTSUITE.COM — Blog / Social By: Sydney Parker Ever since Twitter made the exciting (and controversial) decision to expand their character limit from 140 characters to a whopping 280 characters, brands have been exploring new ways to make the most of the added space. Twitter implemented the…

BLOG.HOOTSUITE.COM — Blog / Social By: Kendall Walters Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion. That’s a lot of double taps. It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150…

TECHCRUNCH.COM — Snapchat has ephemeral messages, and now has ephemeral friend requests. The big blue social network feeds off your social graph, and every time you expand it, it has more content to show you. But if you leave a questionable friend request in limbo for too long, you’ll probably never confirm or delete it.