BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work…

BLOG.HOOTSUITE.COM — Blog / Social By: Joanna Lu You and I both are constantly trying to keep up with social media platforms competing for our attention. I’m also guilty of spending hours a day on my phone scrolling through Facebook or Instagram, lurking various accounts and liking their visuals. But…

BLOG.HOOTSUITE.COM — Blog / Social By: Ana Gotter The holiday season can be one of the most profitable times of a year for businesses. People have their wallets open and they are ready to buy thanks to a combination of end-of-year bonuses, the generous gift-giving spirit, and some of the best sales of…

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and…

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as…

BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage A ferris wheel. An Olympic athlete. Your content. Some things are just better in motion. Words and photos are great for telling stories but it’s sometimes difficult to find exactly the right ones to convey your message. On the other hand, video…

HOOTSUITE.COM — In this practical guide, you’ll learn how to create a successful daily routine that increases your engagement and converts more followers into customers. Twitter is filled with daily opportunities to join passionate conversations and connect with potential customers. In this guide, we break down…

SOCIALMEDIAEXAMINER.COM — Wondering how to add subtitles to your videos? Frustrated with the inaccuracy of automated transcription? In this article, you’ll learn how to create a customized SRT file to add time-stamped captions to your videos. How to Create Custom SRT Files for Video Subtitles by Ana Gotter on Social Media…

MOZ.COM — When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of…

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp Just like reading the right textbooks can help you pass a tricky exam, following the right people on social media can give you insights that will help you grow your brand. If you’re looking to make your Facebook feed a little less about weekends at the…

HOOTSUITE.COM — Social media can be an incredibly important business tool. But if you’re not analyzing the data behind social, you’re missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics…

INC.COM — You’re a leader. You’re also a human being. So, in 2017, you’re using social media. You have lots of company, of course: 2 billion people on Facebook; 467 million on LinkedIn, 330 million on Twitter; even 170 million on Snap. Among those users, it’s safe to say, are virtually all of the people you’re trying to lead–and they’re watching everything you say and do.