SOCIALMEDIAEXAMINER.COM — Need some new social media marketing tools? Looking to save some time? New tools have recently emerged to meet the evolving needs of busy social media marketers. In this article, you’ll discover six tools that will improve your social media marketing workflow. 6 Useful Social Media Tools for…

SOCIALMEDIAEXAMINER.COM — Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Facebook Stories and Other Snapchat-like Camera Features Globally: Facebook rolled…

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JEFFBULLAS.COM — Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing.

TECHCRUNCH.COM — Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago.

LATIMES.COM — t was no secret during the campaign that Donald Trump was a narcissist and a demagogue who used fear and dishonesty to appeal to the worst in American voters. The Times called him unprepared and unsuited for the job he was seeking, and said his election would be a “catastrophe.” Still, nothing prepared us for the magnitude of this train wreck.

BLOG.HOOTSUITE.COM — The sound of your alarm goes off. It’s 2 a.PST. You rub the sleep out of your eyes. “It’s time to publish that Facebook post for my readers in London,” you say quietly—barely feigning enthusiasm. Suddenly you remember what’s next on your social media content calendar. It’s a Facebook video for your audience in Dubai—an hour later at 3 a.m..

BLOG.HOOTSUITE.COM — Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key. With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.

MASHABLE.COM — Facebook’s new “Stories” update is here, and it ruins the best part about the entire social network: Mindlessly plumbing your friends’ lives without fear of getting caught. When you watch a friend’s Story — which exists for 24 hours and is comprised of one or more photos or short videos — that friend will know you’re creeping.

SOCIALMEDIAEXAMINER.COM — Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or service. In this article, you’ll…