HOOTSUITE.COM — Social media data is valuable—everyone knows that.But while social data has been hyped by the media, marketers know that moving from collecting data to actually putting it to work is very difficult.In our free Social Media Data Cookbook, we took a different approach. Instead of focusing on…

MASHABLE.COM — In a time where feminist discourse has never been greater or more important, Twitter has become a new battleground to be won. Caitlin Moran, journalist and feminist author, is known for her frank feminism. She isn’t afraid to go there. Periods, body hair, sex. No stone is left unturned in Moran’s quest for equality.

SOCIALMEDIAEXAMINER.COM — Want more people to share your blog posts on Twitter? Looking for proven promotion tactics that deliver blog traffic? Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic and visibility. In this article, you’ll discover…

BLOG.HOOTSUITE.COM — Instagram has quickly gone from new shoes and new friends to include new products and new businesses. With over 300 million users, it’s not surprising that companies are flocking in droves to the visual platform. Although mostly welcome on Instagram, nobody wants a feed clogged with corporate images and obnoxious advertisements.

ECONOMIST.COM — AMAZON is an extraordinary company. The former bookseller accounts for more than half of every new dollar spent online in America. It is the world’s leading provider of cloud computing. This year Amazon will probably spend twice as much on television as HBO, a cable channel. Its own-brand…

SOCIALMEDIAEXAMINER.COM — Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? To explore this topic, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media…

BLOG.HOOTSUITE.COM — Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections. we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling. Emphasizing the importance of authenticity, Wood shares, “Facebook Live is a way for marketing to be less polished, and more raw and authentic.