BLOG.HOOTSUITE.COM — Splash. That’s the sound of the brands that push the envelope when it comes to social media marketing. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world. Social media analytics tools can offer great audience insights—telling you what your followers are interested in and what they’re looking for—making it easier for you to curate and tailor content to their liking.

SITESELL.COM — Ken Evoy, Founder and Chairman of the Board SiteSell.com. No product is perfect for everyone. I only want you to own SBI! if it is right for you. You likely feel the same. If you’re like me, you tend to delay important decisions because you are not 100% sure. Have you noticed how you only truly become 100% sure after you purchase and use a product?

MEDIUM.COM — The Hand This is where Kelly is getting the most grief on social media. The prevailing wisdom from folks who have never been on worldwide-TV-as-a-means-of-validating-12-years-of-academia is that Kelly should have gracefully placed his daughter on his lap and continued on with the interview as if…

SOCIALMEDIAEXAMINER.COM — Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Globally Launches Messenger Day: Facebook launched Messenger Day, a new way to share photos…

MOZ.COM — You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar…

MOZ.COM — A few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that…

BLOG.HOOTSUITE.COM — Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections. we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling. Emphasizing the importance of authenticity, Wood shares, “Facebook Live is a way for marketing to be less polished, and more raw and authentic.

JEFFBULLAS.COM — Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard. The artist draws in front of the camera (or at least it looks like it!), and records themselves during the process. Now that you’ve heard of them, let me tell you something else: whiteboard animation videos are a great tool.