Any loyalty begins with an extraordinary experience. The restaurant whom I have remained faithful for years is one that stunned me the first time and did not disappoint the second time. Professors that I recall today are whose courses were fascinated me.
Too few sellers are considering how to interact with a client so that it puts him in a unique, special position. Too few sellers care, indeed, about the customer and take them into consideration, with their emotions, not only their needs and ability to pay. Too few sellers to care about the wellbeing of the client, not only the delivery of ordered products.
Media experiences do not create loyalty. The last time you ate at a restaurant a stake with a bad sauce: you do not even know where the place was anymore. Last barber who shaved pretty good – but not sensational – you do not even know where he was. 90% do not know the name of the teachers that they’ve had in high school and college. Management is about average. Managers, to create efficiency, create a framework for production environments. Moreover, a star in a world of averages is not welcomed. Do not expect your manager or your marketing department, let you create possibilities of extraordinary experiences: not gonna do it. They are unable or not interested.
It’s all on you.
To create the best customer experience, you should aim it to be a brilliant experience. If you are young and in love, with the first meeting with your chosen is brilliant. Not necessarily what happens between you, but rather by what is happening in your soul.
How to create a great customer experience?
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