BLOG.HOOTSUITE.COM — Blog / Social Instagram’s user base grew by a third in 2017. It won’t be long before it hits a billion users. And with a slew of exciting changes and new features, it’s only getting better with age. But even brands with the strongest Instagram strategy need to be looking ahead. User…

BLOG.HOOTSUITE.COM — Blog / Social Seeing the overwhelming response to our recent 16 Twitter Accounts That Will Make You Smarter post, it seems that so many of us are turning to social media in the quest for knowledge. While you may feel that your hours spent commenting, liking, and sharing on Facebook…

BLOG.HOOTSUITE.COM — Blog / Social Looking to take your social media game to the next level with fresh, creative visuals? You’ve come to the right place. This collection of free social media design templates, created with design tool Adobe Spark, makes it easy to add custom branded visuals to posts on any…

BLOG.HOOTSUITE.COM — Blog / Social If you know what your social media goals are, then you’re ready to choose the right metrics to measure success. The next step in proving ROI is having the knowledge and tools to do that efficiently. That’s where social media analytics come into play. Social media…

ADESPRESSO.COM — Instagram is soaring in popularity. The platform boasted 800 million users in September 2017, up more than 30% percent from one year earlier. If you’re just getting started with social media ads, Instagram can be a great place to begin Whatever stage your business is at, making sure your…

AppInstitute —According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe...

BLOG.HOOTSUITE.COM — Blog / Social Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video. With videos on various social networks racking up billions of views per day and more than 70…

BLOG.HOOTSUITE.COM — Blog / Social Social media lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both…

BLOG.HOOTSUITE.COM — Blog / Social One common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new features or changes every other week. It’s almost impossible for the stretched-thin marketer to…

HOOTSUITE.COM — Social media fails are an unfortunate by-product of marketing—and life—on the web. But they can also provide for some major entertainment. In Hootsuite’s latest e-book we highlight the 9 biggest types of social media fails, discuss why they are missteps and how they happened. Most importantly,…

TECHCRUNCH.COM — no longer have their uploaded videos with copyrighted background music taken down thanks to a slew of deals with all the major record labels plus many indies. is also starting to test a feature designed to steal users from teen sensation app Musically. Facebook’s new Lip Sync Live lets users pick a popular song to pretend to sing on a Facebook Live broadcast.

MASHABLE.COM — I’m not sure when it became socially acceptable to tell strangers that they used the incorrect version of “your.” I don’t know when we started caring so much about proper capitalization and dangling participles. I find it profoundly disturbing that people now look to Merriam-Webster as a moral authority.

BLOG.HOOTSUITE.COM — Blog / Social You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person…

BLOG.HOOTSUITE.COM — Blog / Social It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year….

BLOG.HOOTSUITE.COM — Blog / Social As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay…

BLOG.HOOTSUITE.COM — Blog / Social Social media is ever-changing, evolving, and taking on new roles in the world we live in. That means it’s also changing the way we do business. Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around…

BLOG.HOOTSUITE.COM — Blog / Social Master these Instagram hacks and start posting like a pro. Table of contents Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. General…

BLOG.HOOTSUITE.COM — Blog / Social Splash. That’s the sound of the brands that push the envelope when it comes to social media marketing. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world. Bonus: Download a free guide…