BLOG.HOOTSUITE.COM — So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving toward business goals.

TECHCRUNCH.COM — Instagram has doubled its user base to 700 million monthly actives in two years, fueled by Stories, web signup, and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four month to add the last 100 million users since hitting 600 million in December, while it took 6 months to go from 500 million to 600 million.

SOCIALMEDIAEXAMINER.COM — Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to…

MOZ.COM — Websites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers. Even…

BLOG.HOOTSUITE.COM — You wouldn’t send an outdated resume to a potential employer—so why let your LinkedIn profile wither away with old information? As the world’s largest professional networking site, LinkedIn isn’t slowing down when it comes to growth. More than two new members join LinkedIn every second—contributing to a total of 467 million registered users that continues to increase.

SOCIALMEDIAEXAMINER.COM — Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…

BLOG.HOOTSUITE.COM — You’re excited about the release of your new product. It’s going to the change the world and everyone is going to love it. You’re thrilled and you want people feel the same. So let’s make sure your product doesn’t just launch, but blasts off into the space. Here are six tips on how to use social media to get there.

MASHABLE.COM — According to the news outlet, the document prepared by two top Australian Facebook executives uses algorithms to collect data (via posts, pictures, and reactions) on the emotional state of 6.4 million “high schoolers,” “tertiary students,” and “young Australians and New Zealanders … in the workforce,” indicating “moments when young people need a confidence boost.” .