{"id":4541,"date":"2017-01-04T15:06:47","date_gmt":"2017-01-04T13:06:47","guid":{"rendered":"https:\/\/xtremefreelance.com\/?p=4541"},"modified":"2016-12-13T05:17:30","modified_gmt":"2016-12-13T03:17:30","slug":"what-its-like-to-be-hugged-by-a-brand-literally","status":"publish","type":"post","link":"https:\/\/xtremefreelance.com\/what-its-like-to-be-hugged-by-a-brand-literally\/","title":{"rendered":"What it’s like to be hugged by a brand. Literally"},"content":{"rendered":"

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Last week I was hugged by a brand. I\u2019m serious \u2014 a literal, physical hug.<\/p>\n

I\u2019ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too.<\/p>\n

P2P<\/h3>\n

Since the first edition of\u00a0The Tao of Twitter\"\"<\/em>\u00a0(2011), I\u2019ve been writing that the best brands are no longer B2B or B2C, they\u2019re P2P \u2014 connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote.<\/p>\n

What are some of the biggest digital marketing trends right now?<\/p>\n