{"id":4334,"date":"2016-11-05T16:49:31","date_gmt":"2016-11-05T14:49:31","guid":{"rendered":"http:\/\/xtremefreelance.com\/?p=4334"},"modified":"2016-11-03T00:28:56","modified_gmt":"2016-11-02T22:28:56","slug":"site-quality-english-google-webmaster-central-hangouts","status":"publish","type":"post","link":"https:\/\/xtremefreelance.com\/site-quality-english-google-webmaster-central-hangouts\/","title":{"rendered":"Site Quality and More @ English Google Webmaster Central Hangouts"},"content":{"rendered":"<h2>Here are some tips regarding site quality and redirect codes that will help you better understand these topics discussed in the video:<\/h2>\n<ul>\n<li>\n<h3>Site Quality<\/h3>\n<\/li>\n<\/ul>\n<p><strong>What is a &#8220;quality site&#8221;?<\/strong><br \/>\nOver the years, the entire industry of site optimization (SEO) spoke about the need to create quality content; SEO experts have the habit of saying: &#8220;Content is king&#8221; &#8211; meaning by this that high quality content is key to the success of any website.\u00a0So, a website that offers good content is not necessarily a good website? In short, no. Quality content is not all; just one (most important) of the factors that separate the good sites from the bad.<\/p>\n<p><strong>A quality site will have the most or all of the following features:<\/strong><\/p>\n<p>&#8211; <strong>Unique content<\/strong>: the content is unique both in the site itself (for example, each page of the site provides information different from other pages) and to other websites;<\/p>\n<p>&#8211; <strong>EXPERTISE<\/strong>: content is created by experts, based on research and experience. If, for example, your site is about a medical cabinet, the contents should be made by qualified personnel who work as\u00a0health professionals;<\/p>\n<p>&#8211; <strong>Objectivity<\/strong>: content must be detailed and describe all sides of a subject, without favoring one or the other;<\/p>\n<p>&#8211; <strong>Accessible content<\/strong> (adaptive or responsive): a quality site will provide content in forms optimized for PC and mobile devices (smartphones, tablets), thereby facilitating access for all visitors, regardless of the device they use to\u00a0access the site;<\/p>\n<p>&#8211; <strong>Attention to detail<\/strong>: the content must be attractive (to contain images or video) and readable (it is extremely important not to make grammatical or topical mistakes. Statements must be clear and understandable &#8211; nobody has time to lose with hidden meanings);<\/p>\n<p>&#8211; <strong>Optimization<\/strong>: website optimization for search engines (SEO) has many advantages, as long as you do not overdo it. A site that aims to provide quality content must have non-optimized content also; Google tends to penalize sites that are overly optimized (search engines may consider the site trying to gain an advantage by excessive optimization);<\/p>\n<p>&#8211; <strong>Balance between content and advertising<\/strong>: it&#8217;s ok that your site display advertisements, but not a number that can prevent visitors to find what are they looking for. Especially beware of ads that open above content (pop-ups);<\/p>\n<p>&#8211; <strong>Loading SPEED<\/strong> : a quality site will load faster. A slow site will bore visitors and they will seek information elsewhere;<\/p>\n<p>&#8211; <strong>Social component<\/strong>: social networks have changed the way we communicate and the way we access\u00a0the quality stuff. Consumers expect a product or service to have good reviews and discuss about it on Facebook, Twitter or Google+. So, your site should have a consistent presence on most important social networks \u00a0and, in addition, offer visitors the opportunity to share content they find interesting (via &#8220;sharing&#8221;);<\/p>\n<p>&#8211; <strong>INTERACTION WITH VISITORS<\/strong>: your site is on the right track when you notice that visitors spend more time on the site and view more pages, or interact through comments or newsletter signups;<\/p>\n<p>&#8211; <strong>Compare to the competition<\/strong>: if you take into account a certain keyword, how your site is positioned on Google, compared to your competitors&#8217; sites? Does it deserve a better position or worse if you look at it objectively?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3>301 and 302 redirect Explained<\/h3>\n<\/li>\n<\/ul>\n<p><strong>301 REDIRECT<\/strong><\/p>\n<p>It is a &#8220;status code&#8221; showing the search engines that the web page permanently moved to another URL. The new URL can be at the same site or a new site. Given that you want the traffic from the old address, but the page is no longer physically located at this address, it is advisable to use 301 REDIRECT.<\/p>\n<p><strong>302 REDIRECT<\/strong><\/p>\n<p>Redirect option is used if you need a temporary relocation to another address. Be careful though! Search engines do not &#8220;look&#8221; favorably always this option because, most times, traffic is shifted to illegitimate pages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some tips regarding site quality and redirect codes that will help you better understand these topics discussed in the video: Site Quality What is<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":4335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[302,309],"tags":[487,486],"class_list":["post-4334","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-seo","category-tips","tag-english-google-webmaster","tag-site-quality","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/posts\/4334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/comments?post=4334"}],"version-history":[{"count":0,"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/posts\/4334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/media\/4335"}],"wp:attachment":[{"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/media?parent=4334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/categories?post=4334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xtremefreelance.com\/wp-json\/wp\/v2\/tags?post=4334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}