Hiding Mature Content<\/strong><\/h2>\n<\/li>\n<\/ul>\nPolicing offensive material on social is always a challenge, and one that\u2019s been made even more difficult with the advent of live-streaming – when the content is coming through in real-time, how can you censor it? For their part, Facebook has a whole team<\/a> of people who scan through potentially offensive material on the platform and flag or remove as necessary \u2013 but even with such processes in place, The Social Network still receives many complaints from users about confronting material everyday coming up in their feeds.<\/p>\nAs part of a new effort to combat the problem, Facebook is trialing a new \u2018Mature Content<\/a>\u2019 filter option for users.<\/p>\n![\"5](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" "\\"\\"")
As shown in the image sequence, selected users are being shown the first message in their News Feed, giving them the option to remove mature content from their feed. If you do opt to remove mature posts, you\u2019re then able to either filter them\u00a0out\u00a0completely, or to appear with a warning cover which gives you the option on whether you\u00a0view\u00a0the flagged material or not.\u00a0Facebook told Business Insider<\/a> that machine learning is being used to determine if something in a post violates the platform\u2019s Community Standards, leading to it being potentially censored.<\/p>\nIt\u2019s an interesting option, giving users more control over what they see, and potentially could have some impact on brand content, depending on the products\/services you offer.<\/p>\n
\n- \n
Donations During Live-Stream<\/strong><\/h2>\n<\/li>\n<\/ul>\nFacebook’s also reportedly looking to trial a new system which would enable people to donate money during a Live stream, with those donations –\u00a0and donators –\u00a0displayed during the broadcast.<\/p>\n
The discovery is based on currently dormant back-end settings within Facebook Live, discovered by Moshe Isaacian<\/a>(and shared by The Next Web\u2019s Matt Navarra<\/a>) earlier this week.<\/p>\n
As part of a new effort to combat the problem, Facebook is trialing a new \u2018Mature Content<\/a>\u2019 filter option for users.<\/p>\n It\u2019s an interesting option, giving users more control over what they see, and potentially could have some impact on brand content, depending on the products\/services you offer.<\/p>\n Facebook’s also reportedly looking to trial a new system which would enable people to donate money during a Live stream, with those donations –\u00a0and donators –\u00a0displayed during the broadcast.<\/p>\n The discovery is based on currently dormant back-end settings within Facebook Live, discovered by Moshe Isaacian<\/a>(and shared by The Next Web\u2019s Matt Navarra<\/a>) earlier this week.<\/p>\n![\"5](\"http:\/\/www.socialmediatoday.com\/sites\/default\/files\/adhutchinson\/files\/mature%20content.jpg\" "\\"\\"")
As shown in the image sequence, selected users are being shown the first message in their News Feed, giving them the option to remove mature content from their feed. If you do opt to remove mature posts, you\u2019re then able to either filter them\u00a0out\u00a0completely, or to appear with a warning cover which gives you the option on whether you\u00a0view\u00a0the flagged material or not.\u00a0Facebook told Business Insider<\/a> that machine learning is being used to determine if something in a post violates the platform\u2019s Community Standards, leading to it being potentially censored.<\/p>\n\n
Donations During Live-Stream<\/strong><\/h2>\n<\/li>\n<\/ul>\n
![\"5](\"http:\/\/www.socialmediatoday.com\/sites\/default\/files\/adhutchinson\/files\/fblive%20tipjar.png\" "\\"\\"")
Facebook’s been investigating \u2018tip jar\u2019 type options for a while \u2013 back in April ![\"5](\"http:\/\/www.socialmediatoday.com\/sites\/default\/files\/adhutchinson\/files\/younow.jpg\" "\\"\\"")
That\u2019s very likely the type of activity Facebook\u2019s looking to encourage, giving broadcasters more reason to create content on the platform.<\/p>\n![\"5](\"http:\/\/www.socialmediatoday.com\/sites\/default\/files\/adhutchinson\/files\/crossposting.png\" "\\"\\"")
Crossposting has been available within Business Manager since April, but the option has now also been added to the general Facebook Page options \u2013 Facebook\u2019s main use case for crossposting video is explained like this:<\/p>\n