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No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don\u2019t have to be geniuses\u2013they simply have to be pretty good at their craft. The same is becoming ever more true when it comes to the way tech is changing our lives. The folks running these companies are not<\/p>\n
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Apache vs Nginx vs LiteSpeed (Web Server Software Compared)<\/strong><\/a><\/p>\n \n Since we launched WPBeginner, we have been on a mission to help our readers improve their WordPress websites. And picking the right web server software can go a long way toward speeding up your site and creating a better user experience. Now, you might be thinking that choosing web server software sounds a bit technical. But this will usually come down to which hosting provider you pick. Typicall<\/p>\n \n \n How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]<\/strong><\/a><\/p>\n \n I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data ) and uses it to plan and deliver targeted ads while I\u2019m on the platform. One of these ads led to me a good deal on some rawhide-free chewy rolls, which have now become her favorite.<\/p>\n \n \n WordPress 6.8 Beta 2<\/strong><\/a><\/p>\n \n is now ready for testing! This beta version of the WordPress software is under development . Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, you should evaluate Beta 2 on a test server and site. You can test WordPress 6.8 Beta 2 in four ways: Plugin Install and activate the WordPress Beta Tester plugin on a WordPress install.<\/p>\n \n \n Be a Knock Out in Small and Local Business Marketing<\/strong><\/a><\/p>\n \n In addition to running a marketing agency with customers around the globe and a seven-figure local business, today\u2019s master is also a kickboxing champion and MMA fighter \u2014 making Jennifer Waters easily the marketer I\u2019d least like to fight. Though Flo from Progressive seems like she\u2019d be a scrapper, right? It\u2019s not just me? But rather than spend our time arguing about which mascot would win in the<\/p>\n \n \n <b>To Boldly Go Where No Newsletter Has Gone Before\u2026<\/b><\/strong><\/a><\/p>\n \n Read to the end to see a pooch who has snuggling down to an art. In today\u2019s edition: Testers Wanted: 6.8 is ready for you to poke, prod and play with. The folks at Wordfence want you to start a bug-hunting streak. Are you ready? Good news! International Women\u2019s Day fixed gender inequality in WordPress! Oh wait\u2026 Hot Off The Presses: What\u2019s New? 47!? Amateur. If you, dear reader,<\/p>\n \n \n Survey Giveaway Results\u2014Check Your Inbox to See If You Won!<\/strong><\/a><\/p>\n \n Check your inbox! If you took part in our annual survey, you could be one of the lucky winners. We\u2019ve officially sent out emails to our 10 winners receiving free forever agency memberships and 5 winners getting $2,000 in hosting credits. If you see a message from us, it\u2019s the real deal! We appreciate everyone who took the time to share their insights.<\/p>\n \n \n AI Assistants: How To Level Up Your Work<\/strong><\/a><\/p>\n \n Should you be using an AI assistant in your business? If you’ve ever wished for a consultant who’s available 24\/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. In this article, you’ll discover how to train an AI model to function like an always-available assistant specifically [\u2026]<\/p>\n \n \n How We\u2019re Building Breeze to Power the Future of GTM<\/strong><\/a><\/p>\n \n Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don\u2019t need the hype; they need practical help. The reality is that 50% of small businesses fail within five years. Not because starting a business is hard, but because scaling one is brutal.<\/p>\n \n \n WordPress Payment Processing: The Ultimate Guide for Beginners<\/strong><\/a><\/p>\n \n Getting paid online should be simple. But for many WordPress store owners, it can be super confusing \u2013 especially when you\u2019re a beginner. There are many payment tools to choose from, confusing tech terms to learn, and complicated setup steps to follow. We can relate \u2013 you just want to accept payments without a bunch of problems. We\u2019ve been using popular payment processors like Stripe and PayPal i<\/p>\n \n \n Is B2B Telemarketing Making a Resurgence? Here\u2019s What the Experts Say<\/strong><\/a><\/p>\n \n Like many professionals, I face a deluge of sales messages every day. It\u2019s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to discover if B2B telemarketing is dead in 2025, or if it\u2019s due for a comeback. I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern<\/p>\n \n \n Freelancer as centaur<\/strong><\/a><\/p>\n \n Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you\u2019re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you\u2019re the obvious choice when there\u2019s work to be done. The lousy options are to insist that you don\u2019t use AI, but to be slower, more expensive and not<\/p>\n \n \n Building a WordPress-Based Data Marketplace for Selling and Buying Data<\/strong><\/a><\/p>\n \n There\u2019s no hotter commodity in the 21st century than data. Innovation thrives on it, businesses depend on it, and the entire digital economy runs on it, making it perhaps the most valuable asset any business could own. So it\u2019s no surprise that more and more companies are turning to data marketplace sites in the hopes […]<\/p>\n \n \n How to Create WordPress Custom Widget Programmatically: A Developer\u2019s Guide<\/strong><\/a><\/p>\n \n Building a custom WordPress widget may not be the only way to display live business metrics on your website, but it\u2019s certainly one of the most efficient. Look at it this way: If you don\u2019t use a widget, the best alternative is to use a plugin. Now, even if you ignore the time it takes […]<\/p>\n \n \n The tactics trap<\/strong><\/a><\/p>\n \n You have a strategy. Perhaps you didn\u2019t even choose it but you have one\u2026 and it\u2019s not working. The dominant question is, \u201cwhat do I do now?\u201d Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to others that have succeeded and use their tactics. The problem is simple. You don\u2019t have a tactics problem. You have<\/p>\n \n \n Worst possible<\/strong><\/a><\/p>\n \n While it\u2019s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it\u2019s not helpful. Someone else\u2019s trauma doesn\u2019t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motion. The past happened, but all that\u2019s available to us now is the choice of what to do about it. And doing it together is<\/p>\n \n \n WPMU DEV Now Hosts The World\u2019s Largest Three-Legged Pet Community<\/strong><\/a><\/p>\n \n Finding out that your beloved four-legged friend is about to become your beloved three-legged friend is pretty devastating news, but Jim Nelson built a site that helps pet parents of amputee cats and dogs feel a little less alone. With everything from a podcast to health tips to a member chat with helpful Q&A, the Tripawds support community has more than 25,000 members and is known as the<\/p>\n \n \n \u201cI don\u2019t care\u201d<\/strong><\/a><\/p>\n \n This is difficult. Care requires time and effort, and we can\u2019t care about everything, all the way, all the time. If you\u2019re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything means that someone else cares more than you do about something. If a non-customer doesn\u2019t like your product,<\/p>\n \n \n Blogger Turned WordPress VIP Partner: How WordPress Continues to Inspire Rahul Bansal<\/strong><\/a><\/p>\n \n From a professional blogger to Asia\u2019s first WordPress VIP Partner, Rahul Bansal\u2019s journey with WordPress spans almost twenty years. As the founder and CEO of rtCamp, he has built a thriving, enterprise-focused WordPress agency that now employs over 200 WordPress engineers. What started as a small freelancing operation is now one of the most respected names in the WordPress ecosystem.<\/p>\n \n \n Specific<\/strong><\/a><\/p>\n \n It\u2019s one thing to say that 7,000,000 people will die next year from smoking cigarettes. It\u2019s a totally different thing to list those folks by name. When we confront risk, two things make it seem less real: We\u2019re not sure who, and we\u2019re not sure when. If you want to clarify our understanding, it helps to be specific.<\/p>\n \n \n Cascading Redirects: Unmasking a Multi-Site JavaScript Malware Campaign<\/strong><\/a><\/p>\n \n During a recent website security investigation, we uncovered a malicious JavaScript injection affecting a WordPress website. The infection was responsible for redirecting visitors to unwanted third-party domains, ultimately harming the site\u2019s reputation and potentially exposing users to further malicious activity. What was discovered? A customer reached out to us, reporting that their website was<\/p>\n \n \n Rapyd Cloud Review: Performance-Focused WordPress Hosting for Dynamic Sites<\/strong><\/a><\/p>\n \n Modern managed WordPress hosting needs to standout, and Rapyd Cloud does so in a few unique ways. The Mayor takes a look at this excellent host in our full review.<\/p>\n \n \n How to Generate Leads Through Affiliate Marketing in WordPress<\/strong><\/a><\/p>\n \n If you sell your products or services online, then you probably already know that affiliate programs can help you drive sales. But did you know that affiliate marketing is also a great way to generate leads for your business? In fact, capturing leads can sometimes deliver better results than direct sales. The problem is that this strategy usually involves multiple parts: an affiliate program<\/p>\n \n \n Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth<\/strong><\/a><\/p>\n \n Are you tired of giving away free content that doesn\u2019t convert? Do you want to attract buyers instead of freebie seekers? Discover how to create high-converting tiny offers\u2014low-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Why Tiny Offers Help Marketers, Coaches, and Service Providers A tiny offer is [\u2026]<\/p>\n \n \n You might not get a third chance<\/strong><\/a><\/p>\n \n The first impression is vitally important. It positions us, establishes the tone of our relationship and earns trust. But we\u2019re human, and it\u2019s unlikely that every first impression will be as useful as we\u2019d like. Fortunately, people can speak up and let us know, particularly if we make it easy for them to do so. When a customer or partner lets us know that we made a lousy first impression,<\/p>\n \n \n Marketing Like a Castaway<\/strong><\/a><\/p>\n \n Here\u2019s a hint as to the identity of today\u2019s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. \u201cI would love to get cast members from The Bear \u201d \u2014 Hulu\u2019s Chicago-set show \u201d \u2014 \u201cto record announcements or do videos for us, highlighting what a Chicago icon we are.\u201d \u201cWe\u2019ve had quite a few cameos in it, and it\u2019s made us look real<\/p>\n \n \n B2B Marketing Analytics That Every Team Needs to Track \u2014 My Take as a Marketer<\/strong><\/a><\/p>\n \n I primarily work with B2B clients, so I\u2019m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn\u2019t have to be boring. I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console<\/p>\n \n \n
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