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If it feels like the \u201cB2B marketing funnel\u201d concept has been around forever, you\u2019re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize \u2014 and improve \u2014 a buyer\u2019s experience. What doe<\/p>\n
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How to Create an eLearning Website (In 8 Simple Steps)<\/strong><\/a><\/p>\n \n When we started our video membership website, we had a simple goal \u2014 helping people learn WordPress through beginner-friendly video guides. But we dealt with the same challenge you\u2019re facing now: creating an online learning platform that actually works. Maybe you\u2019re a teacher looking to reach more students or an expert wanting to share your knowledge online.<\/p>\n \n \n Long-term selfish (and the circles of us and now)<\/strong><\/a><\/p>\n \n Whenever we make a choice, we do our best. We make a decision based on our interests. In other words, it\u2019s selfish. So what makes a choice a selfish act worth addressing? There are two circles: the circle of us and the circle of now. A selfish toddler keeps both circles very small. They care about right now, not later. They care about their parents or whomever is in the room.<\/p>\n \n The Smart Marketer\u2019s Guide to Streamlining Work with AI<\/strong><\/a><\/p>\n \n Wondering where you should begin using AI in your work? Are you overwhelmed by the number of AI tools available and unsure which to try? In this article, you’ll discover a practical framework for prioritizing where to use AI and finding the right solutions to streamline your business processes. Why You Need a System for [\u2026]<\/p>\n \n \n <Joke><\/Joke><\/strong><\/a><\/p>\n \n Read to the end to find out what happens when a cat finally catches the laser pointer beam\u2026 In today\u2019s edition: Press Paws: WPMU DEV now hosts the largest support community for three-legged pets and their humans. Would you commit to a domain name that is guaranteed to outlive you? WordPress 6.8 will finally use bcrypt for password hashing, addressing a 13 year old ticket. Hot Off The Presses: Wha<\/p>\n \n \n Incsub Earns SOC 2 Type II Security Certification<\/strong><\/a><\/p>\n \n Keeping your data safe is critical. The good news? We\u2019ve earned SOC 2 Type II Certification, a rigorous and universally recognized security compliance standard, established and verified by the American Institute of CPAs (AICPA). It exists to ensure providers like us handle your data responsibly, so you can feel confident using our products. What Does SOC 2 Type II Compliance Mean? The SOC 2 Type<\/p>\n \n \n Exploring the Potential of AI Content Generators for WordPress Bloggers<\/strong><\/a><\/p>\n \n The last time we checked, there were over 200 AI content generators for WordPress available in the free plugins directory alone. By the time you read this and check for yourself, that number will have probably increased. The truth is that, much as it has with just about every aspect of the digital realm, AI […]<\/p>\n \n \n PhotoBerry Studio Review: The End of Clunky Photo Management?<\/strong><\/a><\/p>\n \n Managing client sessions in WordPress isn\u2019t exactly smooth. Proofing, watermarking, and delivering final images usually means stitching together multiple plugins\u2014none of which were really built for photographers. That\u2019s where PhotoBerry Studio comes in. It promises to handle everything\u2014client proofing, secure sharing, automated image delivery\u2014in one place. We gave it a try, expecting the same<\/p>\n \n \n Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences<\/strong><\/a><\/p>\n \n Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They\u2019ve all sought out today\u2019s guest as a consultant. But today\u2019s master is\u2026 actually not a master of marketing at all. In fact, he\u2019s never worked a day in marketing. But he literally wrote the book on interactive performance . And as marketing leaders pour big budgets into brand<\/p>\n \n \n How to Create Stripe Donation Forms on a WordPress Website<\/strong><\/a><\/p>\n \n Whether you work for a non-profit organization or a charity, or you’re simply running a fundraiser for a particular cause, you know that having a donation form on your website is a must. And if your website happens to run on WordPress, then today’s your lucky day because I’m going to show you one of the easiest available ways to add it.<\/p>\n \n Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same<\/strong><\/a><\/p>\n \n \u201cIf you build it, they will come\u201d worked well in “Field of Dreams.\u201d But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI actually good for? How does it work in a business environment? And can it save me time, or am I going to rewrite<\/p>\n \n \n ‘They Need a Little Rock n’ Roll’: How the Ad Suite Formula Shakes Up B2B Marketing<\/strong><\/a><\/p>\n \n When I think of B2B marketing , rock \u2018n\u2019 roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy. It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing . \u201cThat kind of experience gives me the charisma to go out there and tell an industry.<\/p>\n \n \n How to Collect Taxes for Stripe Payments in WordPress (3 Easy Ways)<\/strong><\/a><\/p>\n \n If you run an online store, then you\u2019re legally required to collect sales tax in most countries. But taxes vary by country, state, and region, so figuring out the right tax rates for your products and services can get pretty complicated. ? We sell to customers all over the world, so we\u2019ve faced the same challenges. Luckily, there are WordPress plugins that make it super easy to automatically col<\/p>\n \n \n Your project is important<\/strong><\/a><\/p>\n \n But that\u2019s not why it\u2019s your project. Lots of things are important. Countless problems need to be solved, people need to be connected, a living needs to be made. But this work you\u2019re doing now, the work you\u2019re doing instead of everything else\u2013it\u2019s your project. When we talk about whether this is the project for you, we\u2019re not demeaning its importance or questioning whether it needs to be done.<\/p>\n \n The Mona Lisa problem<\/strong><\/a><\/p>\n \n If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn\u2019t the most famous painting in the world because of all of those things. Lots of paintings have those things. The Mona Lisa is the most famous painting in the<\/p>\n \n \n Shaping Tomorrow at WordCamp Asia 2025<\/strong><\/a><\/p>\n \n Over 1,400 attendees from 71 countries gathered at the Philippine International Convention Center in Manila, and nearly 15,000 more joined online, for WordCamp Asia 2025. It\u2019s the people. It\u2019s the friendships and the stories. Matt Mullenweg, WordPress Cofounder The flagship WordPress event started with a dedicated Contributor Day, followed by two days of engaging talks, panels, hands-on workshops<\/p>\n \n \n Repeat happy accidents<\/strong><\/a><\/p>\n \n Those three words unlock our understanding of innovation and of biological evolution. Successful outcomes often follow unpredicted actions. If we allow ourselves to do things that might not work, we\u2019re far more likely to discover the things that do. And then we can repeat them.<\/p>\n \n \n WordPress ClickFix Malware Causes Google Warnings and Infected Computers<\/strong><\/a><\/p>\n \n Since December of last year there has been a new fake Google reCAPTCHA campaign making its way through the WordPress world. Very similar to malware which we wrote about last Summer, the website malware injection attempts to trick unsuspecting victims into executing malicious Powershell commands within Windows OS environments with the end goal of infecting their computers.<\/p>\n \n \n The 7 Principles of Conversion-Centered Landing Page Design<\/strong><\/a><\/p>\n \n Designing an optimized landing page isn\u2019t just a task \u2014 it\u2019s an art form. If you want a landing page that doesn\u2019t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. Think of it as your cheat code to guide visitors toward one specific a<\/p>\n \n \n How to Find and Remove Spam Link Injection in WordPress<\/strong><\/a><\/p>\n \n Picture this: You\u2019re checking your WordPress site\u2019s analytics one morning, and something seems off. Your traffic has dropped, and you discover your site is full of spammy links selling everything from fake designer bags to questionable pharmaceuticals. ? We have seen this firsthand on client websites. In fact, we have helped a client whose website transformed into a spam-filled mess overnight.<\/p>\n \n \n But what\u2019s it really for?<\/strong><\/a><\/p>\n \n An expensive watch isn\u2019t purchased to tell time. We already know what time it is. The food at a wedding isn\u2019t really there to keep guests from going hungry. A cookie could do that. Our focus, energy and money are often spent on transactions that are disguised as something else. What we\u2019re really doing is buying affiliation, status or the freedom from fear.<\/p>\n \n \n Michelle Frechette: Lifestyle, Biography, Meaning, and WordPress<\/strong><\/a><\/p>\n \n Michelle Frechette is one of those people who shows us that a small step can lead to big changes. She is a big name in the WordPress world and works as the Director of Community Engagement at StellarWP. Her job is all about bringing people together, making sure everyone feels like they belong, and helping […]<\/p>\n \n \n How to Update WordPress 6.7.2: Bug Fixes and Improvements<\/strong><\/a><\/p>\n \n The latest version of WordPress, 6.7.2, is now available, meaning it\u2019s once again time to update your site. Not sure how? Don\u2019t worry, we\u2019ve got you covered. In this guide, we\u2019ll show you how to update to WordPress 6.7.2 and why you should tackle this maintenance update as soon as possible. Why You Need to […]<\/p>\n \n \n How to Sell Product Bundles in WooCommerce (Step by Step)<\/strong><\/a><\/p>\n \n Bundle pricing is a very effective strategy for boosting sales in your online store. In fact, we\u2019ve used it ourselves in our WordPress businesses. Take our partner product, Smash Balloon, for example. On top of selling each social media plugin separately, we also offer them as a bundle. This approach helps customers save money while getting access to multiple plugins they need. Product bundles<\/p>\n \n \n Using Neuro-Linguistic Programming for More Influence and Sales<\/strong><\/a><\/p>\n \n Marketers need more than great copy to capture attention\u2014they need messaging that connects on a psychological level. That’s where neuro-linguistic programming (NLP) comes in. In this article, we’ll break down two key NLP techniques to help you refine your marketing strategy and attract more customers. Why Marketers Should Care About Neuro-Linguistic Programming A marketer’s job [\u2026]<\/p>\n \n The best intern on the team<\/strong><\/a><\/p>\n \n A great intern brings positive energy, a relentless work ethic and doesn\u2019t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you\u2019ll expect them to make mistakes, and a professional needs to double-check all of their work. If you skip these steps, don\u2019t blame the intern. You\u2019ve already guessed that your<\/p>\n \n \n Unlocking TikTok Earnings: How Much Can 1,000 Followers Make?<\/strong><\/a><\/p>\n \n Over the years, TikTok has grown to become one of the most popular social media platforms in the business. And, of course, such global reach comes with a ton of monetization opportunities for content creators. Contrary to popular belief, TikTok doesn\u2019t pay TikTokers simply because they have 1000 followers. TikTokers actually earn money through brand partnerships, TikTok Creator Fund, and sponsored<\/p>\n \n \n When Spam Hides In Plain Sight<\/strong><\/a><\/p>\n \n We recently worked on an interesting case where Casino spam was visible in the page source, but couldn\u2019t be located in any of the usual database rows or site files. Sitecheck flagged this as well. Casino and gambling spam is one of the most common types of spam attackers use. They are hoping that victims will submit personal information and credit card data on those pages. When search engines<\/p>\n \n \n Comparing 5 WordPress Media Offload Plugins: The Ultimate Guide<\/strong><\/a><\/p>\n \n Pulling your images and video from a separate server can boost your performance. However, choosing the right solution needs some thought. In this comprehensive comparison, we look at five WordPress media offload plugins to help you make an informed choice for your media management needs.<\/p>\n \n \n How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]<\/strong><\/a><\/p>\n \n In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I\u2019d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put it lightly, I was frustrated with this pattern. Desperate for a solution<\/p>\n \n \n How to Test Stripe Payments on a WordPress Site (3 Easy Methods)<\/strong><\/a><\/p>\n \n If customers have trouble paying at checkout, then that\u2019s a huge problem for your online store. It can damage your reputation and cause shoppers to abandon their carts, leading to lost sales. That\u2019s why testing Stripe payments before you launch your store is so important. This simple step makes sure you\u2019re able to process payments and grow your online business. We always make sure to do this<\/p>\n \n \n Confusing status with skill<\/strong><\/a><\/p>\n \n The tenured philosophy professor at Princeton might not even be half as effective a teacher as the adjunct at the community college. The head of surgery might be relatively better at meetings and politics than they are at actually helping patients. Having a lot of social media followers doesn\u2019t mean you\u2019re really good at making pizza. Choose accordingly.<\/p>\n \n \n Which LLM Should You Use for Your Business? [Pros and Cons]<\/strong><\/a><\/p>\n \n Choosing the right large language model can feel overwhelming with so many options out there, especially if you\u2019re not exactly living and breathing AI But as we\u2019ve worked through each one, we\u2019ve gotten a real sense of what they\u2019re good at (and where they fall short). So, let\u2019s talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Let\u2019s start with ChatGPT and OpenAI-o1.<\/p>\n \n \n Infinite Uploads Review: A \u2018One-Stop\u2019 Media Solution for WordPress<\/strong><\/a><\/p>\n \n Infinite Uploads offers an all-in-one cloud storage and CDN solution for WordPress sites, with unlimited site connections and hassle-free setup. Is it worth the investment, though? Let’s find out!<\/p>\n \n \n How to Hire a WordPress Security Expert (& Fix Your Site in No Time)<\/strong><\/a><\/p>\n \n So, your WordPress website isn\u2019t working correctly. Maybe it started with a small issue\u2014your site felt slow, or a strange link appeared where it shouldn\u2019t have been. Then, things got worse. Visitors start to see spam popups, your homepage redirects to random sites, or your hosting provider shuts everything down. You try malware scans, restore a backup, or change passwords, but nothing works. The<\/p>\n \n \n Why Keyword Intent Matters & How It Leads to Higher Search Rankings<\/strong><\/a><\/p>\n \n A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That\u2019s even true for pieces that are well-written. That\u2019s what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Knowing not just what your<\/p>\n \n \n How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025<\/strong><\/a><\/p>\n \n I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It\u2019s dry. I can’t get through it.” I was surprised. These were future business leaders who couldn’t co<\/p>\n \n \n Top AI Tools for Creators for 2025<\/strong><\/a><\/p>\n \n Are you a content creator or marketer looking to improve your content? Wondering how AI can help you produce high-quality content? In this article, you’ll discover the best AI tools for research, image generation, video creation, and audio production to enhance your content creation process. Who Should Use Tools for AI-Generated Content Not everyone needs [\u2026]<\/p>\n \n
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