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Professionals make choices. Including: Don\u2019t exploit friends and family. Surgeons shouldn\u2019t do surgery on their kids, and investment advisors shouldn\u2019t manage their dad\u2019s retirement fund. It doesn\u2019t matter if you\u2019re sure you\u2019re the best in the world. Swap with the person who\u2019s second best. Demand that clients ask hard questions. Don\u2019t be offended if they shop around or ask you about your training<\/p>\n
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It\u2019s Like Marketing, But Made for Humans: Lessons from Oatly\u2019s EVP<\/strong><\/a><\/p>\n \n If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er\u2013milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis’ belief that growth marketing needs to be “neutered, if not totally destroy<\/p>\n \n Malicious Script Injection on WordPress Sites<\/strong><\/a><\/p>\n \n Recently, our team discovered a JavaScript-based malware affecting WordPress sites, primarily targeting those using the Hello Elementor theme. This type of malware is commonly embedded within legitimate-looking website files to load scripts from an external source. The malware injects a malicious external script into the theme\u2019s header.php file, leading to harmful consequences for site owners and<\/p>\n \n Where to Turn Coins into Cash for Free? Top Best Places Cash in Coins for Free<\/strong><\/a><\/p>\n \n Do you have piggy banks full of coins in your house? If so, you can exchange your coins for cash for free in many places. Many people have a habit of collecting coins that are being saved after some grocery shopping, and they don\u2019t find ways to utilize them. So, this is the time for you to utilize these piggy banks sitting at home collecting dust. Let\u2019s get started. Best Places to Easily Exchange<\/p>\n \n How to View a WordPress Backup as a Website (Easiest Way)<\/strong><\/a><\/p>\n \n Before restoring a website backup, you may want to know if you\u2019re restoring the right version. This is where a WordPress backup viewer comes in handy. We manage a lot of different large websites and often need to view our backups before making changes. This allows us to verify content, test functionality, troubleshoot issues, and even recover specific content without restoring the entire site. In<\/p>\n \n The Dark Side of Reddit\u2019s Search Dominance: Inside the Parasite SEO Game<\/strong><\/a><\/p>\n \n Have you noticed in the past few months that Reddit seems to pop up in almost every single one of your Google search results? Whether you\u2019re looking for product reviews, travel tips, or life advice, those distinctive Reddit threads are almost always there on either page one or two \u2013 though it\u2019s usually the former. This isn\u2019t just Google\u2019s algorithm being extra friendly to Reddit \u2013 there\u2019s actuall<\/p>\n \n 5 Tips to Master the Art of Memorable Events, According to CultureCon\u2019s Founder<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert. I don\u2019t get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. Because of this, the spaces we build at The Creative Collective and Cult<\/p>\n \n SEO for Startups: How Startups Can Unlock Growth With SEO<\/strong><\/a><\/p>\n \n SEO for startups can be overwhelming \u2014 but don\u2019t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. I\u2019m an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; they\u2019re now getting 15,300 clicks. In this comprehensive<\/p>\n \n How to Train AI to Work Smarter: A Proven Business Process<\/strong><\/a><\/p>\n \n Struggling to make AI work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs? In this article, you’ll discover a proven process for building a dream team of custom GPTs to elevate your marketing efforts and streamline your operations. Understanding the AI Implementation Journey Initially focusing [\u2026]<\/p>\n \n Wanting and getting<\/strong><\/a><\/p>\n \n Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate needs. As a result, we\u2019re intimately familiar with what we want. And we strive to get it. The problem with getting what you want is that now you have a hole, because you don\u2019t want that thing anymore, you have it. We then are on a cycle, eager to find a new thing to want. Which means that the thing you<\/p>\n \n 404 Witty Title Not Found<\/strong><\/a><\/p>\n \n Read to the end to see a dad who named his \u201ckids\u201d Stop and No. In today\u2019s edition: We\u2019re changing things up. Please like us. You\u2019ll be RAVEing about this new security tool. *Cue \u201cSandstorm\u201d by Darude* If you use the Jobify theme \u2013 there\u2019s a nasty bug you should know about. Hot Off The Presses: What\u2019s New? We\u2019ve Been Watching You\u2026 This is the 10th edition of DEV, and if you\u2019re still here reading<\/p>\n \n Priceless Pick: Simple Cloudflare Turnstile<\/strong><\/a><\/p>\n \n CAPTCHAs offer a great way to secure forms on your site. However, they can be frustrating to deal with. Here’s an alternative you can use and the right plugin to implement it.<\/p>\n \n How an Entertainment Strategy Helps You Cut Through the White Noise<\/strong><\/a><\/p>\n \n This week\u2019s master is always down for some fun, and he\u2019s got the receipts to show it. \u201cThe most fun brand in the world hired us to make them fun,\u201d he grins. \u201cWe\u2019re certified fun and we can prove it.\u201d Case in point: When I asked Chandler Quintin for an interview, I failed to mention what it was for (I\u2019d blame Monday brain, but it was a Thursday) and he still gave me more laughs and insights than I<\/p>\n \n 12 Best Homemade Things to Make and Sell Online (Expert Pick)<\/strong><\/a><\/p>\n \n Starting an online business by selling your homemade products can be both rewarding and profitable. Handmade items have a unique appeal that often attracts a dedicated customer base looking for one-of-a-kind creations. However, choosing the right products to make and sell is important to your success in this competitive market. Our years of experience in building online stores have given us valuae<\/p>\n \n Navigating the Future of SEO: 5 Tips From HubSpot’s Senior Director of Global Growth<\/strong><\/a><\/p>\n \n The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. \u201cIn fact, I think the arrival of new competitors is one of the most exciting developments in the last two years,\u201d she says.<\/p>\n \n Complaints<\/strong><\/a><\/p>\n \n The best way to complain is to make things better. Complaining can be a form of intimacy. It\u2019s a useful way to explain our behavior. And best of all, it gives us a way to communicate as we work to create community action. The best sort of complaint requires generosity and courage. Complaining isn\u2019t whining, though. Whining is communication that exasperates others, because it is complaint without<\/p>\n \n X Just Quietly Rolled Out Two Big Changes to Grok: Here\u2019s What You Need to Know<\/strong><\/a><\/p>\n \n Despite the lack of official announcement (as of the time of this writing), X\u2019s signature AI tool \u2013 Grok \u2013 is quite different from what it was less than a week ago. Let\u2019s take a closer look at the new free version of Grok and also the premium Aurora feature.<\/p>\n \n Effective Upselling and Cross-Selling Techniques for WooCommerce<\/strong><\/a><\/p>\n \n Learn effective upselling and cross-selling techniques for WooCommerce to boost sales and enhance customer experience through strategic product recommendations.<\/p>\n \n What if they\u2019re right?<\/strong><\/a><\/p>\n \n We spend a lot of time in our own heads, certain that our path and our method make sense. We often become more certain in the face of criticism or even suggestions. This confidence is essential, as it allows us to lean into our project. Once in a while, though, it might help to model the alternative. How would that play out? If they\u2019re right, what could I do with that insight? If it\u2019s helpful,<\/p>\n \n Gutenberg\u2019s Latest Changelog: What\u2019s New in 19.5 and How It Shapes Your WordPress<\/strong><\/a><\/p>\n \n Just weeks after Gutenberg 19.4 was officially released earlier this month, there\u2019s already a new version of the WordPress block builder available for download. Launched on October 23rd, 2024, Gutenberg 19.5.0 improves on the 19.4 version by adding greater stability to existing features. However, the exciting news is that it also brings a few new […] Read More… The post appeared first on Lea<\/p>\n \n You\u2019ve already failed<\/strong><\/a><\/p>\n Seth Godin <\/a>\/ 3d<\/p>\n No project is going to exactly match every hope you have for it. And even before you ship the work, you\u2019ve already succeeded. No project is totally worthless. So, given that failure and success are on a spectrum, at least partly out of our control, the real question is: Now that you\u2019ve signed up for this window of time and effort, how will you spend it? We can\u2019t possibly control the future,<\/p>\n \n Real or AI-Generated? You Guess [Quiz]<\/strong><\/a><\/p>\n \n Of all the real or AI-generated rounds so far, this one\u2019s the toughest yet \u2014 I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I\u2019m throwing examples that will make you question everything. Let\u2019s see how many you can get right. The answers are at the bottom. But, no cheating, please. 1. Is this photo real or AI? 2. Was this s<\/p>\n \n Consumers Care About Brand Values: How To Communicate Them in a Way That Wins<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I have to make it clear that those efforts won\u2019t be successful or<\/p>\n \n 20+ Key Design Elements for an Effective WordPress Website<\/strong><\/a><\/p>\n \n When we first started working on WordPress, we had no clue how to design a website the right way. But through extensive trial and error, we\u2019ve uncovered the key WordPress design elements that make a website truly exceptional. Over time, we\u2019ve built and redesigned countless WordPress websites for our businesses and personal projects. Now, many users turn to us for design guidance. If you\u2019re new to<\/p>\n \n The problem with shock design<\/strong><\/a><\/p>\n \n If attention is what you seek and attention is what you measure, it\u2019s likely you\u2019ll create drama. And drama is inherently short-lived. The managing director of Jaguar said, \u201cWe\u2019ve certainly gathered an awful lot of attention over the last few weeks.\u201d Choosing the word \u201cawful\u201d was appropriate. Here\u2019s the design that made Jaguar iconic: Sixty years later, it still turns heads and fuels dreams.<\/p>\n \n How to Choose Business Payment Methods for Your WooCommerce Website (In 6 Steps)<\/strong><\/a><\/p>\n \n Choosing business payment methods isn’t always a quick task. It could be that your specific use case needs something unique to you. This post looks at the steps you need to choose the right one.<\/p>\n \n Google\u2019s Grip Loosens in Europe: What It Means for Your Website<\/strong><\/a><\/p>\n \n Something you might not know about – at least I didn’t – is that Google, the search behemoth we’ve all come to know (and sometimes love), is quietly losing its search market share in several European countries.<\/p>\n \n How to Make Money Using AI (8 Easy Ideas)<\/strong><\/a><\/p>\n \n Lots of businesses use AI tools to automate tasks, create content, and improve efficiency. Whether you are a freelancer, entrepreneur, or running an online business, AI can also help you find new ways to earn money. For instance, you can use it to automate customer service, data analysis, and product recommendations. It can even help you create original art and content. Over the past few years<\/p>\n \n
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