The biggest topic on everyone\u2019s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution , usher in a gold rush , and destroy humanity , all at once. One year later, the headlines say the opposite story: the AI revolution<\/p>\n
How to Run Members-Only Events in WordPress (Free + Paid Options)<\/strong><\/a><\/p>\n Running members-only events in WordPress can be a powerful way to engage your community, generate revenue, and offer exclusive experiences. By restricting access to specific content and activities, you can create a sense of exclusivity and loyalty among your members. That said, WordPress doesn\u2019t come with a built-in option to create events and limit them to certain users. To set up members-only e<\/p>\n Knowing the territory<\/strong><\/a><\/p>\n There is always room for someone who really knows their way around an industry, a technology or a problem. That\u2019s what agents, agencies and organizers do. The hard part isn\u2019t in finding people who will value true on-the-ground expertise. The hard part is actually earning it and maintaining it. As long as there are folks who are lost, we will need guides. PS If you\u2019re around Washington DC,<\/p>\n How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]<\/strong><\/a><\/p>\n When I first heard how HubSpot\u2019s YouTube team bumped one channel\u2019s views up by over 400%, I begged for permission to share the story. (I\u2019m not above debasing myself on your behalf.) It\u2019s a lesson that applies to nearly all content marketing \u2014 and one I promise you\u2019re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution. And that includes your own. Below<\/p>\n Discover NOWPayments for WooCommerce: An Easy Way to Accept Cryptocurrency Payments in WooCommerce<\/strong><\/a><\/p>\n Cryptocurrencies are here to stay, so it makes sense your site supports this payment option. There’s no default way to add this to WooCommerce, which means you need a plugin. This post looks at the NOWPayments for WooCommerce plugin!<\/p>\n How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips<\/strong><\/a><\/p>\n Here\u2019s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend\u2019s small business\u2014oops). I just set the budget and let it run. Was it good? I\u2019ll leave it up to you. So, I consulted with a bunch of PPC pros and watched a dozen webinars to provide you with practical and powerful stuff. You\u2019ll find seven tactics for managing your<\/p>\n Best AI Tools for B2B Marketing in 2024<\/strong><\/a><\/p>\n As the cofounder of a boutique B2B marketing agency, I\u2019m always looking for the best AI tools for B2B marketing \u2014 partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I\u2019ve become with the genuine benefits AI can bring to marketing and business. In this article, I\u2019m sharing, in no particular order, the best AI tools for marketing<\/p>\n AI for eCommerce: Putting AI to Work to Sell Products<\/strong><\/a><\/p>\n Are you looking to leverage AI to boost your eCommerce sales? Want to know how to apply AI to your business? In this article, we explore how to employ AI in an online business. The Power of AI and Personalization in eCommerce In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionizes how businesses connect [\u2026]<\/p>\n Generative Engine Optimization (GEO): A Marketing Primer<\/strong><\/a><\/p>\n The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve problems, with greater speed and confidence than ever before. AI-powered engines and platforms are fundamentally changing the nature of online search as we know it. It\u2019s an exciting time. These emerging AI tools can do some really cool things. But for business leaders, it can also<\/p>\n How to Create an SEO Budget for Max ROI<\/strong><\/a><\/p>\n I work in and around SEO on a daily basis. And although I\u2019m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It\u2019s obvious to me when companies have a clear SEO budget and when they don\u2019t. The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords \u2014 f<\/p>\n SEO Topic Clusters \u2014\u00a0How to Build a Content Cluster Strategy<\/strong><\/a><\/p>\n The internet is a place of fierce competition. Simply creating quality content isn\u2019t enough to outrank your rivals. As your website grows, you need a strategic approach that showcases your expertise and helps search engines understand your content. At WPBeginner, one of our major strategies is creating SEO topic clusters. These interconnected groups of articles on specific topics help us build au<\/p>\n Embodied energy<\/strong><\/a><\/p>\n It might only cost $2 in the vending machine, but that can of soda is a complicated battery. It stores the energy of the machines that were used to mine the bauxite, the ship that brought the ore to Iceland, the astonishing temperatures used to create the aluminum, then more shipping, more processing, more handling, the lights in the store and the power to the vending machine.<\/p>\n Taken for granted<\/strong><\/a><\/p>\n A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if they were gone.<\/p>\n WP Engine is not WordPress<\/strong><\/a><\/p>\n It has to be said and repeated: . My own mother was confused and thought WP Engine was an official thing. Their branding, marketing, advertising, and entire promise to customers is that they\u2019re giving you WordPress, but they\u2019re not. And they\u2019re profiting off of the confusion. I spoke yesterday at WordCamp about how Lee Wittlinger at Silver Lake , a private equity firm with $102B assets under man<\/p>\n Sharp tools<\/strong><\/a><\/p>\n Professional woodworkers rarely have to be reminded to sharpen their tools. Of course they know this. The rest of us, on the other hand, regularly use digital tools we don\u2019t understand, don\u2019t maintain and haven\u2019t optimized. Sometimes, our lack of care in the choice and use of tools only wastes our time. Often, it actually degrades the quality of what we\u2019re seeking to create. If you\u2019re not regular<\/p>\n PDX + WCUS 2024: A Recap<\/strong><\/a><\/p>\n WordCamp US (WCUS), North America\u2019s largest WordPress event, hosted over 1,500 attendees from around the world at the Oregon Convention Center in Portland, from September 17 to 20. Over four days, WordPress professionals and enthusiasts came together to explore the latest advancements and use cases, collaborate on open source projects, and strengthen community connections. A dedicated team of mor<\/p>\n 5 High-Converting Affiliate Offers to Monetize Your Blog in 2024<\/strong><\/a><\/p>\n If you\u2019re looking for ways to monetize your blog, you\u2019re not alone. In 2024, affiliate marketing remains one of the most effective strategies. One of the best approaches to take is finding high-converting affiliate offers that fit your audience, so your content and monetization efforts align perfectly. In this guide, we\u2019ll explore five high-converting affiliate offers, from evergreen industries t<\/p>\n How do website owners know that their website is hacked?<\/strong><\/a><\/p>\n If you\u2019re a website owner or help maintain one then chances are you probably want to be able to detect an infection whenever it may occur. Some infections can remain hidden for months or even years, depending on whether site administrators are adamant about being on top of things. For example, injected backdoors can continue to remain hidden for a long time. Seeing spam or other strange content<\/p>\n How to Create a Multilingual Content Strategy That Attracts and Converts More Customers<\/strong><\/a><\/p>\n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn\u2019t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. Here in the U.S., my Spanish-speaking husband and I<\/p>\n How to Redesign a WordPress Website (Beginner\u2019s Guide)<\/strong><\/a><\/p>\n Is your WordPress site underperforming? Dropping traffic, low conversion rates, poor mobile experience, or slow loading times are clear signs it\u2019s time for a redesign. But tackling a redesign can be daunting, as you might worry about losing SEO rankings. At WPBeginner, we\u2019ve redesigned our site multiple times, learning what works and what doesn\u2019t through trial and error. Along the way, we\u2019ve developed<\/p>\n Professionals are consistent<\/strong><\/a><\/p>\n Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I\u2019ve got, and I\u2019d prefer it if you were the consistent, world-class surgeon you\u2019re capable of being. Authenticity is for friendships.<\/p>\n How Newsletters Make Money<\/strong><\/a><\/p>\n HubSpot <\/a>\/ 5dness trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson\u2019s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) News<\/p>\n Earn $100 per month with MyPoints on Watching Ads: Your Daily Rewards Program<\/strong><\/a><\/p>\n Are you looking for real ways and earn money online by watching ads? Tired of all the YouTube videos with fake and exaggerated claims? With just a few minutes of your time each day, you can start earning real cash or rewards simply by watching advertisements. Mobile ad revenues hit a record $154.1 billion in 2022, and mobile currently has a market share of 14.1% to 73.5% of overall internet ad re<\/p>\n How to Log Into Your WordPress Site: A Simple Guide<\/strong><\/a><\/p>\n Logging in to your WordPress site is simple when you know where to start. This guide walks you through the steps to access your dashboard, troubleshoot login issues, and offers essential tips to enhance your site\u2019s security. Whether you’re new to WordPress or need a refresher, this guide has you covered.<\/p>\n 7 Best Small Business Website Builders (Tested & Compared)<\/strong><\/a><\/p>\n For over 15 years, we have built and managed our websites using WordPress.org, and it has been an amazing platform for our needs. That\u2019s why we thoroughly recommend it to anyone looking to start a small business website. However, we recognize that every company has unique needs, which is why we have explored other small business website builders, including Squarespace, Wix, and WordPress.com. We<\/p>\n How to Use AI Personalization Tactics to Scale Marketing Growth<\/strong><\/a><\/p>\n AI is better at guessing at scale than humans \u2014 but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the f<\/p>\n I Spent 20 Hours Testing 60+ Niche WordPress Themes, and There Are Some Elephants in the Repo<\/strong><\/a><\/p>\n Recently, I was working on a rewrite of one of our theme list posts and in the process I tested over 30 themes. By the end, I came to the unfortunate conclusion that the majority were junk. My gut feeling was that the “shiny cover, empty box” syndrome I encountered was more widespread than only the niche I worked on. So I decided to fire up a test instance of WordPress and went through 31 addition<\/p>\n LinkedIn Company Page Strategies for 2025 and Beyond<\/strong><\/a><\/p>\n Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? In this article, we\u2019ll explore the best LinkedIn company page strategies. New Features for LinkedIn Company Pages LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand [\u2026]<\/p>\n The ledge<\/strong><\/a><\/p>\n Drowning is devastating, a tragic and painful way to go. So much so that feeling like we\u2019re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It\u2019s easy to experience this even when we\u2019re out of the water. When the stakes are high and time is short, we can activate drowning mode, losing our focus, resilience, and generosity. can be a<\/p>\n Your Favorite Newsletter\u2019s Favorite Newsletter<\/strong><\/a><\/p>\n Read to the end to see a baby penguin who, for some reason, has the energy of a 58-year-old mob boss. In today\u2019s edition: Hello to everyone in Portland posting selfies with folks IRL that they\u2019ve worked\/gossiped with on Slack for ages. Etch, please! Kevin Geary attempts to stir up FOMO with his big, bold launch. The Eddie Money parody no one asked for. Hot Off The Presses: What\u2019s New? WP Event Or<\/p>\n A Complete Guide to Using Original Research to Elevate B2B Content Marketing<\/strong><\/a><\/p>\n Let me know if this sounds familiar: You\u2019re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click through to the source, it takes you to one of those \u201cBillionty Best Statistics For Marketers\u201d lists. Okay, so you find the stat again, click through, and it takes you to\u2026 an older<\/p>\n Simple Taxonomy Filter Block Review: Content Navigation Simplified<\/strong><\/a><\/p>\n If your site holds a lot of content or products, and you need users to find the right page, advanced filtering could be the answer. This post goes over what the Simple Taxonomy Filter Block can do for your site! The post ” ” first appeared on WP Mayor .<\/p>\n Are Premium WordPress SEO Plugins Worth It? (+ How to Choose)<\/strong><\/a><\/p>\n Let\u2019s face it: getting your website noticed is incredibly important for its success. And in our experience, most websites get the bulk of their traffic from search engines. More traffic means more customers, more sales, and more profit. So, you might be looking for a quality SEO tool to improve your search rankings and attract more visitors. With so many SEO tools available, both free and paid,<\/p>\n Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It<\/strong><\/a><\/p>\n On my fridge, I\u2019ve got a magnet my parents gave me that says, “Hold on\u2026 Let me overthink this.” So today’s marketing master’s third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. Keep reading to learn her three favorite tips for marketers looking to get<\/p>\n
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