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Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don\u2019t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people only when they\u2019re in the room Eagerly find someone more skilled than you to do a given piece of work Don\u2019t hoard informat<\/p>\n
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WordCamp US 2024: Oregon-a See You There?<\/strong><\/a><\/p>\n \n WordCamp US 2024 rounds out this year\u2019s trio of flagship WordCamps. Starting September 17, open source and WordPress professionals from around the world will touch down in Portland, Oregon, for four days of learning, connecting, and collaborating. There\u2019s even more packed into the conference schedule this year, with the collaborative spirit of Contributor Day and the introduction of Showcase Day<\/p>\n \n 14+ Best Email Automation Tools for Your Business (Expert Pick)<\/strong><\/a><\/p>\n \n We\u2019ve run online businesses and websites for years, so we know how long it can take to write emails to customers, leads, and subscribers. As a business owner, your time is valuable. You need to focus on growing your business, not just writing emails. Luckily, email automation tools can help you do that. That being said, there are so many tools out there that it\u2019s hard to know which one to choose.<\/p>\n \n Automattic Wants to Migrate 500+ Million Tumblr Blogs to WordPress<\/strong><\/a><\/p>\n \n If you like ambitious projects, I think this news tidbit will be right up your alley. In late August, Matt Mullenweg and Automattic announced plans to migrate all of the existing Tumblr websites to WordPress. Given that Tumblr hosts more than half a billion blogs (yes \u2013 that\u2019s a \u201cB\u201d), I think this might just be one of the largest migration projects ever undertaken.<\/p>\n \n How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)<\/strong><\/a><\/p>\n \n If budgeting stresses you out, we have a lot in common, my friend. Whether it\u2019s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business\u2019 profitability. But thankfully, Facebook Advertising has a pretty good reputation for return wh<\/p>\n \n How HubSpot Media’s Head of Audience Development & Distribution Breaks the Marketing Mold<\/strong><\/a><\/p>\n \n It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head of Audience Development and Distribution, Dr\u00e9a Hudson, are not only keeping up with the changing tides but also thinking far enough outside the box<\/p>\n \n AI Operations: Using AI to Scale Your Work<\/strong><\/a><\/p>\n \n Are you looking to streamline your business processes with AI? Want to learn how to create AI playbooks that can transform your operations to be more efficient? In this article, we explore how to use AI to scale your work. Why AI Operations Matter for Marketers AI (artificial intelligence) operations, or AI ops, refers to [\u2026]<\/p>\n \n WP Briefing: Episode 85: WordPress in Education<\/strong><\/a><\/p>\n \n Discover why WordPress is becoming a cornerstone in student education. In this episode of WordPress Briefing, host Josepha Haden Chomphosy explores the vital role of WordPress in the school curriculum and how it equips students with essential skills for thriving in their future careers. Credits Host: Josepha Haden Chomphosy Editor: Dustin Hartzler Logo: Javier Arce Production: Brett McSherry Song<\/p>\n \n WordPress SEO Checker \u2013 How to Do Real Time Content Analysis<\/strong><\/a><\/p>\n \n You don\u2019t have to wait until your posts are published before you check them for SEO. Real time content analysis tools will show you areas where you can optimize your articles while you are writing them. Content analysis works hand in hand with SEO. The first is like inspecting a car to see if it runs smoothly, while the second is like giving it a tune-up. In our experience with optimizing WordPress<\/p>\n \n The conspiracy of mediocrity<\/strong><\/a><\/p>\n \n Solo mediocrity is rampant, of course. We know that toasting the bread before making the sandwich makes it more delicious, but in service of convenience and speed, we skip a step. It becomes a conspiracy when more than one of us is involved. The freelancer who offers cheap and ordinary work finds customers who willingly engage with them. The small company that gets worn down by the constant press<\/p>\n \n Your audiobook<\/strong><\/a><\/p>\n \n Here\u2019s a useful habit that\u2019s more than a hack\u2026 The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining\u2026 take your phone and go for a walk. Hit record on an audio app and make a twenty-minute audiobook. Talk about what you know, what you see, what you hope for. Talk about the change you seek to make and how you\u2019re going to<\/p>\n \n Omitting the herbs<\/strong><\/a><\/p>\n \n Without salt, human beings don\u2019t survive long. But it\u2019s possible to eat for a month without tasting an herb. The food will sustain you. Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction. As we digitize our interactions, the first thing to go are the herbs. We strip away anything that\u2019s not obviously functional.<\/p>\n \n WordPress Vulnerability & Patch Roundup August 2024<\/strong><\/a><\/p>\n \n Vulnerability reports and responsible disclosures are essential for website security awareness and education. Automated attacks targeting known software vulnerabilities are one of the leading causes of website compromises. To help educate website owners about potential threats to their environments, we\u2019ve compiled a list of important security updates and vulnerability patches for the WordPress ec<\/p>\n \n WordCamp US 2024 Schedule Released: Get Ready for the Event!<\/strong><\/a><\/p>\n \n If you’re attending WordCamp US 2024 in person or online, I have great news! In late August, we got our first look at the full lineup and schedule for this year’s event, which will be held in Portland, Oregon from September 17-20.<\/p>\n \n 100+ Content Marketing Trends for 2024 \u2014 What\u2019s Hot and What\u2019s Not<\/strong><\/a><\/p>\n \n Do you find yourself reading and watching content about your next potential purchase before actually buying it? This is just one of the many ways content marketing has shaped our daily lives. From social media and podcasts to SEO and video marketing, content marketing is a quickly changing landscape. Even after years of being in the game, there\u2019s always something new for us to learn, and at times<\/p>\n \n How to Set (Crushable) Marketing Goals, According to HubSpot Pros<\/strong><\/a><\/p>\n \n Hey, marketers. Raise your hand if you\u2019ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ?? *raises both hands* ?? In an ideal world, we\u2019d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all of our marketing jokes. While that\u2019s not (always) the case,<\/p>\n \n Language conceals and reveals<\/strong><\/a><\/p>\n \n When a non-expert brings a strong point of view to a complex discussion, the words might not mean what they seem to mean. What might be being said is, \u201cI\u2019m worried. I\u2019m afraid. I don\u2019t understand. I am looking for solace.\u201d Answering emotional word salad with logical insight doesn\u2019t do anything at all for these feelings. If the argument you\u2019re hearing isn\u2019t based on what we know to be true, and do<\/p>\n \n 8 Mistakes I Made When Building My First WordPress Plugin Using AI (With No Prior Development Experience)<\/strong><\/a><\/p>\n \n As the title of this article says, I have no formal development experience. Prior to taking this plunge into building my first plugin, the most coding I was capable of, was fumbling my way through some HTML and CSS. But! I was damn enthusiastic about building a WordPress plugin, so I decided to see if all the fear mongering about AI replacing junior developers had any merit.<\/p>\n \n 7 Ways to Use AI for A\/B Testing: An In-Depth Guide [+ Expert Tips]<\/strong><\/a><\/p>\n \n Experimentation is central to making evidence-based decisions, and this is where A\/B testing has always shined. But with the advent of AI, we now have tools for AI A\/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A\/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. To explore the magic that AI brings to A\/B testing,<\/p>\n \n Gen Z, AI, and the Power of Creator Marketing<\/strong><\/a><\/p>\n \n As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here\u2019s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers. In the early days of the internet, outbound marketing tactics like bill<\/p>\n \n How to Sell Event Tickets Using WordPress (4 Easy Methods)<\/strong><\/a><\/p>\n \n Selling event tickets online is vital to promoting and managing events. Luckily, WordPress is a powerful platform that offers you the flexibility and customization features to sell tickets easily. Using different plugins, you can offer users a smooth ticket booking and purchasing process. That said, many business owners don\u2019t know which plugin is best for different situations. Luckily, we\u2019ve tested<\/p>\n \n 4 Easy Ways to Make Better Instagram Reels<\/strong><\/a><\/p>\n \n Are you struggling to make Reels? Does your video content strategy need to change? In this article, we\u2019ll explore four easy ways to make better Instagram Reels. Why Instagram Reels Matter Instagram Reels have become an important tool for businesses and creators to reach new audiences. However, many people struggle to create engaging Reel content. [\u2026]<\/p>\n \n Redefining a profession<\/strong><\/a><\/p>\n \n Pharmacists used to mix chemicals by hand to create prescriptions. Opticians used to grind lenses from scratch. Lawyers used to start with an empty page. Graphic designers needed to know how to draw. All of these jobs are still important. None of them are the same as they were thirty years ago. In your work, are you fighting the change or leading it? It\u2019s hard to see us going back.<\/p>\n \n 12 Best Practices to Secure Your WordPress Login Page<\/strong><\/a><\/p>\n \n WordPress powers a significant portion of websites on the internet. With this popularity comes the need for strict security measures, especially for the login page. These entry points are prime targets for hackers and malicious actors. By implementing proper security practices outlined in this guide, you can maintain a secure WordPress login and protect your site from unauthorized access<\/p>\n \n How to Create a WordPress Subscription Website<\/strong><\/a><\/p>\n \n Learn how to create a WordPress subscription website to monetize your content. This guide covers essential steps, from plugin selection to payment setup, using the Paid Member Subscriptions plugin.<\/p>\n \n Building and Maintaining a Secure WooCommerce Store<\/strong><\/a><\/p>\n \n Learn essential steps to secure your WooCommerce store. From setup to staff training, protect your business and customer data effectively.<\/p>\n \n How Strong SEO Strategies Will Boost Your Lead conversion<\/strong><\/a><\/p>\n \n Whether you work at an agency or you\u2019re managing a marketing budget in-house, you\u2019ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads as possible with aggressive tactics right now? I won\u2019t pretend to be impartial: When you have the choice, favoring SEO is almost always the better investment. This isn\u2019t an unfounded hunch<\/p>\n \n How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team<\/strong><\/a><\/p>\n \n HubSpot\u2019s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? And is it actually worth it? To find answers, I contacted members of HubSpot\u2019s technical<\/p>\n \n Beginner\u2019s Guide to Social Commerce for WordPress Users<\/strong><\/a><\/p>\n \n One of the questions we often receive from our readers is how to use social media for eCommerce effectively. Over the years, we\u2019ve built over 2 million followers on various social media channels for WPBeginner. Across our partner brands, we also sell software that is used on over 25 million websites. A big lesson we have learned is that your social media followers\u2019 expectations of you are different.<\/p>\n \n Inclusion as a Customer Acquisition Strategy (+ Examples)<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I\u2019m the founder of an inclusive marketing strategy consultancy . As I\u2019ve worked with clients of various sizes across industries over the years, I\u2019ve observed that many marketers and business leaders still don\u2019t fully understand the business benefit of inclusive marketing.<\/p>\n \n Brighten up a room<\/strong><\/a><\/p>\n \n (just by leaving it) Moving into your kid\u2019s college dorm isn\u2019t going to make the experience better for anyone. A smart founder leaves her company in a moment when it actually does better without her. The expectation that secession is failure causes a lot of damage. If you really care about the mission, it might be better to change the system in a way that allows it to thrive.<\/p>\n \n The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)<\/strong><\/a><\/p>\n \n YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you\u2019re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group ), Jimmy Donaldson\u2019s Mr. Beast channel is high on the list. It\u2019s easy to unders<\/p>\n \n How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds (Creator Remixes 2024)<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It\u2019s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the<\/p>\n \n The Losing Test That Led to 4% More Leads (We Took the L so You Don\u2019t Have To)<\/strong><\/a><\/p>\n \n Today, I\u2019ve got a special treat for you, something most companies won\u2019t share: a peek at one of our losses. A \u201cbest practice\u201d that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it\u2019s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more l<\/p>\n \n WordPress News Aug 2024: AI Features, New Default Theme & More<\/strong><\/a><\/p>\n \n In August, we witnessed exciting developments in the WordPress world. From powerful new AI tools to the preview of the Twenty Twenty-Five theme, there\u2019s a lot to explore. In this issue, we will cover the latest features from popular WordPress plugins, plus a sneak peek at the new default WordPress theme. We also look at industry changes, including Instagram\u2019s API update and more. Now, let\u2019s take<\/p>\n \n Custom GPTs for Marketers: Creating a Virtual Team<\/strong><\/a><\/p>\n \n Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work? In this article, we explore how to use custom GPTs in marketing and in business. What Are Custom GPTs? Staying ahead of the curve is crucial in today’s fast-paced marketing world. [\u2026]<\/p>\n \n Write for someone<\/strong><\/a><\/p>\n \n It\u2019s so tempting to write for everyone. But everyone isn\u2019t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the people you\u2019re writing for. Ignore everyone else.<\/p>\n \n Should You Develop a Microsite for SEO? Learn Why and How<\/strong><\/a><\/p>\n \n If you\u2019re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your new kicks. In that case, you can visit nike.com\/sustainability and find a whole mini-website dedicated to everything Nike and eco-friendly. Nike\u2019s sustainability hub is a gr<\/p>\n \n The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing<\/strong><\/a><\/p>\n \n You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you\u2018ve answered those, you check your inbox and see you\u2019ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch. A few of the stakeh<\/p>\n \n Contact Form 7 vs. WPForms: The Best Option for WordPress<\/strong><\/a><\/p>\n \n Many of our readers ask us if we recommend WPForms, Contact Form 7, or another WordPress form builder plugin. We\u2019ve used both of these contact form plugins over the years, so we know that it can be tricky to pick the right option for your website. While we prefer WPForms because it has an intuitive drag-and-drop editor and thousands of templates to choose from, you may still be wondering whether<\/p>\n \n The steep part of the mountain<\/strong><\/a><\/p>\n \n The end of the trail is usually difficult, but without the long and winding approach, there isn\u2019t much of a mountain. The greatest hits reel and the stunning photographs leave out most of the hard work. There\u2019s a lot to be said for showing up, one foot in front of the other. In fact, those are the only people who make it to the steep part in the first place.<\/p>\n \n
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