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Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It\u2019s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the<\/p>\n
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WordPress News Aug 2024: AI Features, New Default Theme & More<\/strong><\/a><\/p>\n \n In August, we witnessed exciting developments in the WordPress world. From powerful new AI tools to the preview of the Twenty Twenty-Five theme, there\u2019s a lot to explore. In this issue, we will cover the latest features from popular WordPress plugins, plus a sneak peek at the new default WordPress theme. We also look at industry changes, including Instagram\u2019s API update and more. Now, let\u2019s take<\/p>\n \n Write for someone<\/strong><\/a><\/p>\n \n It\u2019s so tempting to write for everyone. But everyone isn\u2019t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the people you\u2019re writing for. Ignore everyone else.<\/p>\n \n The Losing Test That Led to 4% More Leads (We Took the L so You Don\u2019t Have To)<\/strong><\/a><\/p>\n \n Today, I\u2019ve got a special treat for you, something most companies won\u2019t share: a peek at one of our losses. A \u201cbest practice\u201d that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it\u2019s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more l<\/p>\n \n Custom GPTs for Marketers: Creating a Virtual Team<\/strong><\/a><\/p>\n \n Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work? In this article, we explore how to use custom GPTs in marketing and in business. What Are Custom GPTs? Staying ahead of the curve is crucial in today’s fast-paced marketing world. [\u2026]<\/p>\n \n Should You Develop a Microsite for SEO? Learn Why and How<\/strong><\/a><\/p>\n \n If you\u2019re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your new kicks. In that case, you can visit nike.com\/sustainability and find a whole mini-website dedicated to everything Nike and eco-friendly. Nike\u2019s sustainability hub is a gr<\/p>\n \n The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing<\/strong><\/a><\/p>\n \n You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you\u2018ve answered those, you check your inbox and see you\u2019ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch.<\/p>\n \n Contact Form 7 vs. WPForms: The Best Option for WordPress<\/strong><\/a><\/p>\n \n Many of our readers ask us if we recommend WPForms, Contact Form 7, or another WordPress form builder plugin. We\u2019ve used both of these contact form plugins over the years, so we know that it can be tricky to pick the right option for your website. While we prefer WPForms because it has an intuitive drag-and-drop editor and thousands of templates to choose from, you may still be wondering whether<\/p>\n \n The steep part of the mountain<\/strong><\/a><\/p>\n \n The end of the trail is usually difficult, but without the long and winding approach, there isn\u2019t much of a mountain. The greatest hits reel and the stunning photographs leave out most of the hard work. There\u2019s a lot to be said for showing up, one foot in front of the other. In fact, those are the only people who make it to the steep part in the first place.<\/p>\n \n Marketing for the lulz<\/strong><\/a><\/p>\n \n It often surprises people to learn just how unfunny making comedy can be. I worked with this week\u2019s master of marketing some years ago out of The Onion\u2019s HQ, so we\u2019ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn\u2019t to say it can\u2019t be a helluva lot of fun. I talked to Hassan S. Ali , the creative director of brand at Hootsuite , where he d<\/p>\n \n Better Compression with Brotli<\/strong><\/a><\/p>\n \n Pssst\u2026 have you noticed your site loading a bit faster than usual? It\u2019s not your imagination! We\u2019re happy to let you know that we\u2019ve rolled out Brotli to all of your WPMU DEV hosted sites, giving you on average 11.62% better compression than before (and faster sites as a result!) It\u2019s a change that\u2019ll make a big difference particularly if your website includes lots of data, such as images, videos<\/p>\n \n \u201cHow can I help?\u201d<\/strong><\/a><\/p>\n \n If you have a series of tasks to do, it\u2019s easier to ignore this question and simply get back to work. Doing the tasks is more efficient than coordinating the help. But if your work is a project , a bigger mission that involves making a change happen, it\u2019s much more productive to accept help. When we have a project, part of the work is to enlist others in figuring out how to make the change we see<\/p>\n \n The sad compromise of \u201csponsored results\u201d<\/strong><\/a><\/p>\n \n Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers don\u2019t have something you ultimately want, they\u2019ll just waste their money. Let the market work it out\u2013the dollars become a self-fueling sort of search algorithm. Google was a miracle, and it also offered smart<\/p>\n \n How to Add a \u2018Jump to Recipe\u2019 Button in WordPress (2 Easy Ways)<\/strong><\/a><\/p>\n \n Many visitors to food blogs are looking for the recipe instructions quickly, and a Jump to Recipe button can help them get there in just one click. This can be a great way to improve the user experience on your WordPress website. Here at WPBeginner, we\u2019ve found 2 easy ways to achieve this, and we are excited to share them with you. In this article, we will show you how to easily add<\/p>\n \n The missing file<\/strong><\/a><\/p>\n \n It contained some of my best writing. Cogent, clear and powerful. I found it. It wasn\u2019t nearly as good as I remembered. In fact, it was hardly useful. The opposite happens with the things we fear. When they show up, they\u2019re likely to be a lot less fearsome than we imagined.<\/p>\n \n WordPress Websites Used to Distribute ClearFake Trojan Malware<\/strong><\/a><\/p>\n \n Unfortunately, scams are all over the place, and anybody who has surfed the web should know this. We\u2019ve all gotten phishing emails, or redirected to questionable websites at some point or another. Being on your guard is an important posture to take online, and part of that is knowing how to identify threats, scams, or places you shouldn\u2019t visit on the web. We recently worked on an infected website<\/p>\n \n Progress Planner Review: The Plugin That Makes Site Management Fun Again<\/strong><\/a><\/p>\n \n Site maintenance can be boring, and focus can be difficult to find. This is where the Progress Planner plugin can help you. This post will give you a full review of its straightforward feature set!<\/p>\n \n Generative Engine Optimization: What We Know So Far<\/strong><\/a><\/p>\n \n There\u2019s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed . We\u2019re entering a new era of search \u2014 the AI age \u2014 and, with it, a new type of digital content technique.<\/p>\n \n How to Increase Leads by 50% With Interactive Lead Generation<\/strong><\/a><\/p>\n \n Let\u2019s face it: a generic contact form won\u2019t be the most exciting thing your users see today. People crave engaging, personalized experiences. That\u2019s where interactive lead generation comes in. It can transform how you connect with your audience and build valuable relationships. Think about it. Would you rather read a wall of text or take a fun quiz that reveals something about yourself?<\/p>\n \n Leveraging Emotions in Your Facebook Ads for Better Results<\/strong><\/a><\/p>\n \n Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? In this article, we\u2019ll explore how marketers can embrace emotions in their ads to improve their results. Why Emotions Matter in Advertising Facebook advertising remains a crucial tool for businesses looking to reach their target audience. But with [\u2026]<\/p>\n \n Knowing your customers<\/strong><\/a><\/p>\n \n In the very small business, the freelancer knows each customer. By name, by volume, by preferences. And in the huge business, expensive software, data analysts and relentless margin seeking pushes organizations to increase their yield. But most businesses (and non-profits and groups) are somewhere in between. We don\u2019t think of our customer list as a spreadsheet, but it is. Perhaps you know names,<\/p>\n \n DEV \u2013 I Like My Coffee #000000<\/strong><\/a><\/p>\n \n Read to the end to see a bunk bed for cats. (Yes, really!) In today\u2019s edition: We get a thrilling affiliate offer we can\u2019t refuse from WP Forms. Twenty Twenty-Five and the like, impermanent beauty of the passage of time, man. How to make sure your WordPress site (and your XML sitemap) doesn\u2019t get lost in translation. Hot Off The Presses: What\u2019s New? We Love You Too, WP Forms! We were delighted to<\/p>\n \n Is Gutenberg Finally Winning Users Over? We Analyzed 340+ Opinions to Find Out<\/strong><\/a><\/p>\n \n Over the past few months, I\u2019ve been diving deep into what people really think about WordPress\u2019 block editor \u2013 Gutenberg. I thought this was going to be a fun project. I analyzed over 340 opinions from platforms like Reddit, Twitter, YouTube, and WordPress.org. I also spoke with developers, colleagues, and other professionals in the WordPress community to get a well-rounded perspective.<\/p>\n \n The Big Guide to Organic Social Media Marketing<\/strong><\/a><\/p>\n \n Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and achieving significant growth without relying primarily on paid advertising. Notice how I said \u201cwithout relying primarily on paid advertising.\u201d That\u2019s because, while paid is a practical option, it sho<\/p>\n \n How to Create a Rental Equipment Site on WordPress with MotoPress<\/strong><\/a><\/p>\n \n Create an equipment rental website with easy browsing, availability checks, and bookings using the MotoPress Appointment Booking Plugin.<\/p>\n \n How to Create WordPress Forms With Dropdown Fields (Easy Method)<\/strong><\/a><\/p>\n \n Many website owners struggle to collect user input without overwhelming those users with lengthy forms. Dropdown fields make forms simpler by presenting a concise list of options. This means that they could boost your form completion rate and improve the user experience. In this article, we will show you how to create a WordPress form with dropdown fields. What Are Dropdown Fields and Why Use The<\/p>\n \n Anonymity and Bugs Bunny<\/strong><\/a><\/p>\n \n I came across this (ironically) anonymous quote recently: \u201cThe offline world is full of sticks, but the internet only has carrots.\u201d When we come together in groups, it can bring out the best in people. When those groups are anonymous, porous and transient, though, the opposite can happen. And mobs never helped anyone, ever.<\/p>\n \n How to Use Surfer SEO\u2019s Scoring Software to Rank Higher in Google (+ a Few Tips and Tricks to Raise Your Scores)<\/strong><\/a><\/p>\n \n Ranking high on Google is tough\u2014especially with millions of new content pieces published daily. To stand out, your content needs more than just great writing; it needs precise optimization. That\u2019s where Surfer SEO comes in. Surfer SEO is a powerful tool that helps you optimize your content by analyzing what\u2019s already working for top-ranking pages. It then creates a concise checklist of sorts that<\/p>\n \n Our First Look at the Upcoming Twenty Twenty-Five Default WordPress Theme<\/strong><\/a><\/p>\n \n If you’re a fan of default WordPress themes, I have great news! On August 15, we got our first look at the upcoming Twenty Twenty-Five default theme in this WordPress.org post. The new Twenty Twenty-Five theme will be released as part of WordPress 6.7 (which is currently scheduled for release on November 12, 2024).<\/p>\n \n AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger<\/strong><\/a><\/p>\n \n The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) \u2014 kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot\u2019s State of AI, 62% of business leaders say<\/p>\n \n This Formula Can Create Irresistible Marketing<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You\u2019re about to learn an invaluable copywriting concept, something you can use to captivate your market\u2019s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you\u2019re selling in a unique, compelling way. Now, consider this<\/p>\n \n Ecommerce Security Tips: How to Secure Your WordPress Store<\/strong><\/a><\/p>\n \n We get asked by readers all the time for ecommerce security tips that can help them create a secure online store. Creating a secure ecommerce store can build trust among your customers, reduce financial risk, prevent data breaches, and ensure legal compliance. All of this will boost your reputation on the internet and improve search engine rankings. Over the years, we have built many different<\/p>\n \n Generic to Genius: Crafting AI Prompts for Optimal Results<\/strong><\/a><\/p>\n \n Wondering why your AI results are missing the mark? Looking for a simple framework to maximize your AI prompting results? In this article, you’ll learn how to craft precise AI prompts to save time, deliver value, and boost profitability. The Perfect Prompting Framework Artificial intelligence (AI) has become an essential tool for marketers and content [\u2026]<\/p>\n \n
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