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Let’s be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. In seconds, AI does that for you. Plus, OpenAI just announced its new SearchGPT \u2014 a great example of how AI is transforming the search l<\/p>\n
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14 Best Email Management Software (Expert Pick for 2024)<\/strong><\/a><\/p>\n \n While growing our online businesses, we have used a number of email management software options, such as Drip for our email newsletters and Groove for customer support. Along the way, we\u2019ve experimented with different platforms for creating drip campaigns, building email lists, sending automated emails, and more. However, after a lot of trial and error, we realized that not every email management<\/p>\n \n Multiple choice<\/strong><\/a><\/p>\n \n \u201cNone of the above\u201d is often the best option. We\u2019re regularly confronted with multiple-choice questions. The foundation is already established, the options are already limited, do you want this or that? But the real questions lie in the assumptions that happened before you were even asked. When a developer brings you six website options, they\u2019re skipping over critical questions about structure,<\/p>\n \n Researching Keywords for Your SEO Strategy, Step by Step<\/strong><\/a><\/p>\n \n Successfully ranking for the keywords you\u2019re targeting won\u2019t make much of an impact on your business if those keywords are not relevant to your audience and their buying journey. In fact, many companies end up wasting a lot of time and resources in this pursuit. That\u2019s why a smart, thoughtful and data-driven keyword strategy is paramount to an effective SEO strategy.<\/p>\n \n How to Use Freebies to Optimize Your Lead Generation<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I\u2019ll never forget the first freebie I ever created and put out onto the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc and even hired a graphic design student to make it pretty. I tossed it out to my audience and within<\/p>\n \n Using AI as Your Business Consultant<\/strong><\/a><\/p>\n \n Wondering how AI can help you build a business? Looking for practical tips for using AI to streamline your marketing and content creation? In this article, you\u2019ll discover how to leverage AI tools to advise you as you grow your business. Why Entrepreneurs Should Use AI Building a business involves tackling several areas you aren’t [\u2026]<\/p>\n \n Which Best Delivery Service Offers the High Pay and Flexibility in 2024?<\/strong><\/a><\/p>\n \n Have you ever dreamed of hitting the open road and getting paid for it? In a world where convenience is king, delivery services are booming, offering a golden opportunity for those seeking flexible, rewarding work. Whether you\u2019re looking for flexible hours, competitive pay, or a supportive work environment, finding the right delivery service can make all the difference. But which one truly stands<\/p>\n \n Best B2B Marketing Content for Each Funnel Stage<\/strong><\/a><\/p>\n \n B2B content marketing is no longer restricted to white papers and case studies. It can\u2019t be. B2B buyers \u2014 otherwise known as humans like the rest of us \u2014 demand more variety, more creativity, and more relevance than the old reliable formats can offer. Your buyers are hungry for great content. Don\u2019t serve them white-bread-and-mayo sandwiches. Create a loaded buffet of exciting, relevant, helpful c<\/p>\n \n How to Enable Social Login for WordPress (3 Easy Steps)<\/strong><\/a><\/p>\n \n Implement social login on your WordPress site using Profile Builder to enhance user experience and security. Allow users to sign in with Facebook, Google, X, and LinkedIn for faster, seamless access. Follow our guide for easy setup and customization to improve engagement and reduce bounce rates.<\/p>\n \n 4 Clever Olympics Marketing Campaigns [+Top Takeaways]<\/strong><\/a><\/p>\n \n Olympic ads don\u2019t make as big a splash as Super Bowl spots , but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I\u2019ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a few marketers at HubSpot to get their perspectives on why these ads work and how you can apply the sam<\/p>\n \n The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]<\/strong><\/a><\/p>\n \n \u201cI\u2019m excited but exhausted by so many changes,\u201d Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He\u2019s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI is accelerating everything it touches by orders of magnitude. AI-powered search engines like Perplexity are ga<\/p>\n \n WordPress Maintenance vs Managed Hosting \u2013 Which Is Better?<\/strong><\/a><\/p>\n \n Launching a WordPress website is exciting, but many users don\u2019t realize the behind-the-scenes work that keeps it running smoothly. That\u2019s why a lot of people wonder whether they should do WordPress maintenance themselves, pay for a maintenance service, or pick managed hosting instead. Our experience shows that they are useful in certain situations. For example, we have found that maintenance<\/p>\n \n How The Hustle Got 43,876 More Clicks<\/strong><\/a><\/p>\n \n Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you\u2019re like me, you\u2019d do terrible things for that kind of engagement. So I banged on their managing editor\u2019s door and demanded to know his secrets. Thankfully, the process is simple and repeatable \u2014 no terrible things required. So put down that crowbar\u2026<\/p>\n \n \u201cThis is disgusting, try some\u201d: Marketing Chicago\u2019s vile-tasting liqueur<\/strong><\/a><\/p>\n \n This week\u2019s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city\u2019s most disgusting \u2014 and most beloved \u2014 substances. The herbaceous flavor of Jeppson\u2019s Mal\u00f6rt (Swedish for \u201cwormwood,\u201d the drink\u2019s only flavoring) was (in)famously described by comedian John Hodgman as \u201cpencil shavings and hear<\/p>\n \n Mediocrity and perfectionism<\/strong><\/a><\/p>\n \n It\u2019s surprising to realize that they\u2019re the same. They are both places to hide. When we ship average work, it\u2019s not our fault. We\u2019re simply doing what the manual says, and if you don\u2019t like it, blame the culture and the system. And when we hold back on shipping because it isn\u2019t perfect, we\u2019re also hiding. Who can blame us for refusing to sign off on something if we can find something (anything)<\/p>\n \n Fire inspectors<\/strong><\/a><\/p>\n \n Running into a burning building is heroic work. Keeping buildings from burning down in the first place is actually just as important. And it scales more reliably.<\/p>\n \n Living in the future<\/strong><\/a><\/p>\n \n In a bad 1950s science fiction movie, you might see flying jetpacks, invisibility cloaks and ray guns. What we got instead is a device that fits in our pocket. It allows us to connect to more than a billion people. It knows where we are and where we\u2019re going. It has all of our contacts, the sum total of all published knowledge, an artificially intelligent computer that can understand and speak in<\/p>\n \n How Long Does WordPress Maintenance Take? (Beginner\u2019s Guide)<\/strong><\/a><\/p>\n \n Maintaining a WordPress site is important to ensure its security, performance, and overall health, but it can be time-consuming. That\u2019s why one of the most common questions that beginners ask is: how long does WordPress maintenance take? We\u2019ve been helping users maintain their WordPress sites for many years, and our experience tells us that the timeframe depends on the size of the website and the<\/p>\n \n Adjacent but not relevant<\/strong><\/a><\/p>\n \n There\u2019s a sale on band saw blades, including a really good deal on one that fits the saw you owned years ago. The folks who live next door to the house you used to live in are having a raucous party. A guy with a name just like yours wins the lottery\u2026 These adjacencies can capture our attention, but they\u2019re simply a distraction. We are easily triggered by things that feel close, but come out ahea<\/p>\n \n What is Website Monitoring?<\/strong><\/a><\/p>\n \n Picture this: It\u2019s October 2016, and you\u2019re trying to access your favorite websites \u2013 Twitter, Netflix, Spotify \u2013 but nothing\u2019s loading. If you can believe it, this wasn\u2019t just a bad day for the internet; it was the result of one of the largest DDoS attacks in history, targeting Dyn, a major DNS provider. Fast forward to 2023, and Google Cloud is fending off another massive attack, this time peak<\/p>\n \n 6 Best WordPress Automation Plugins Compared<\/strong><\/a><\/p>\n \n Boost your WordPress site’s efficiency with top automation plugins. Compare WP Webhooks, Uncanny Automator, AutomatorWP, WP Fusion, Gravity Forms with Gravity Flow, and Zapier for features and pricing. Automate tasks and enhance functionality today! The post ” ” first appeared on WP Mayor .<\/p>\n \n 9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]<\/strong><\/a><\/p>\n \n One of the most underrated skills you can have as a marketer is marketing research \u2014 which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I\u2019ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the right marketing research methods in your toolbox is a must. Mark<\/p>\n \n Climb the Rankings, Fast: How to Automate WordPress SEO<\/strong><\/a><\/p>\n \n Every website owner I\u2019ve met is incredibly busy creating amazing content, building their brand, and engaging with their audience. They all struggle to find time to work on their site\u2019s SEO. In fact, one of my clients told me that he wished he had a magic button that optimized his site for him. That\u2019s where SEO automation comes in. You can automate many SEO processes to save precious time and keep<\/p>\n \n LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More<\/strong><\/a><\/p>\n \n Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? In this article, we\u2019ll explore using LinkedIn ads on personal profiles. Why LinkedIn Ads Matter for Personal Profiles LinkedIn has seen tremendous growth in recent years, especially since the COVID-19 pandemic [\u2026]<\/p>\n \n Silence vs noise<\/strong><\/a><\/p>\n \n When a group comes together, noise is easy. Just a few people have to make a commotion for noise to happen. But silence requires everyone to be in sync.<\/p>\n \n DEV \u2013 Classy in the Sheets, A Freak in the Stylesheets<\/strong><\/a><\/p>\n \n Read to the end for two very cute blondes at a baseball game. In today\u2019s email: We talk about voice search\u2026 and why it\u2019s more important than ever to optimize for it. Sometimes a horse is just a horse, and not a Trojan horse in the WP code after all. Can living next to a bitcoin mine actually make you ill? Turns out, yes. Hot Off The Presses: What\u2019s New?<\/p>\n \n How to Create Unique Content for Better SEO<\/strong><\/a><\/p>\n \n Why does unique content matter? Consider Janis Joplin. On a technical level, Janis\u2019 voice isn\u2019t great. Her pitch is wobbly; her tone is nasal and gritty; her range is limited. There are hundreds of people waiting tables right now who can sing circles around her. Yet Janis is an enduring icon\u2014 because her voice is unique, not in spite of it. The moment she starts wailing, you would never mistake h<\/p>\n \n How to Build A WordPress PDF Library, The Simple Way<\/strong><\/a><\/p>\n \n Want to add a searchable, sortable, filterable PDF library to your website? In this post, we’ll show you how to use Document Library Pro, the best WordPress PDF library plugin to manage, display, and organize hundreds or even thousands of PDF files efficiently in 15 minutes or less.<\/p>\n \n How to Redirect Visitors to a Maintenance Page in WordPress<\/strong><\/a><\/p>\n \n Over the years, we\u2019ve continually revamped our website design and added new features and tools to WPBeginner and other brands. Each time we\u2019ve done this, we have made sure that users are redirected to a maintenance page telling them that the website will be operational soon. A maintenance page informs visitors that your website is temporarily unavailable and provides essential information, such a<\/p>\n \n Misunderstanding bigness<\/strong><\/a><\/p>\n \n IBM spent a fortune fighting calls for them to be broken up. So did AT&T and Microsoft. In all three cases, there\u2019s plenty of evidence that they would have been better off if they had simply broken themselves up. Microsoft is still recovering and IBM never will. One computer company, one phone company, one software company, one search engine\u2026 It doesn\u2019t last. If these companies had intentionally<\/p>\n \n The New \u201cLearn WordPress\u201d Launches. Here\u2019s What I Like About It<\/strong><\/a><\/p>\n \n If you haven’t checked out Learn WordPress lately, it’s probably a good idea to do it today. This free educational hub has just had a serious glow-up, and I’m here to give you the scoop on why it’s worth your attention.<\/p>\n \n 12 Ways to Protect Content in WordPress (Ultimate Guide)<\/strong><\/a><\/p>\n \n In the 15+ years WPBeginner has been around, we\u2019ve learned there are few things more frustrating than discovering that someone is stealing your content without permission and displaying it on their own website. They may be monetizing your content or using it to steal your audience and outrank you on Google. As a result, you get less traffic and make less money. There are a few steps you can take<\/p>\n \n 8 Copywriting Hacks Backed By Science<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I\u2019d spent \u00a350,000 on my marketing degree and four years studying. Yet, just a few hours into my first day, I realized I wasn\u2019t well-prepared. I was woefully inept.<\/p>\n \n Getting Your Team Quickly to Embrace AI<\/strong><\/a><\/p>\n \n Are your staff or colleagues resistant to using AI in their work? Wondering how to get people onboarded to using AI? In this article, we explore how to get your team or your clients to embrace using AI. Why Should Businesses Use AI? Artificial intelligence (AI) is revolutionizing the business world, offering unprecedented opportunities for [\u2026]<\/p>\n \n
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