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Have you ever wished that you could do all your topic research, content optimization, and SEO auditing in one place? Most content optimization tools are simply too expensive for small businesses or offer very limited features to their users. This means that website owners either have to invest hundreds of dollars per month in premium SEO platforms or don\u2019t have the information they need to<\/p>\n
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WordPress Vulnerability & Patch Roundup July 2024<\/strong><\/a><\/p>\n \n Vulnerability reports and responsible disclosures are essential for website security awareness and education. Automated attacks targeting known software vulnerabilities are one of the leading causes of website compromises. To help educate website owners about potential threats to their environments, we\u2019ve compiled a list of important security updates and vulnerability patches for the WordPress<\/p>\n \n How SEO and SEM Strategies Work Together<\/strong><\/a><\/p>\n \n Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches, but one is not complete without the other. Utilized correctly, SEO and SEM complement each other, allowing a marketing team to balance short-term and long-term gains to achieve their goals more effectively than they could using only one or<\/p>\n \n Instagram Productivity Hacks That Actually Work For Me<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn’t strategy \u2014 it’s time management . You likely know that consistent, frequent posting is key, but that\u2019s now coupled with the need<\/p>\n \n WPBeginner Spotlight 02 \u2013 Plugin Acquisitions, New Releases + More WordPress News<\/strong><\/a><\/p>\n \n July has been packed with exciting developments in the world of WordPress. Highlights include the release of WordPress 6.6, WPBeginner\u2019s 15th anniversary, and the launch of innovative tools by the WordPress Performance team and WPCode. This month\u2019s news also includes significant acquisitions, such as Awesome Motive\u2019s acquisition of BuddyBoss and WP Engine\u2019s acquisition of NitroPack.<\/p>\n \n Using AI to Be a Better Content Creator<\/strong><\/a><\/p>\n \n Are you creating content? Wondering how AI can help? In this article, we explore how AI can help creators improve their content creation process. Why Content Creators and Marketers Should Pay Attention to AI Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist [\u2026]<\/p>\n \n The last little bit<\/strong><\/a><\/p>\n \n Important hills usually get much steeper at the top. 99% of the training in competitive athletics is devoted to the last 1% of performance. A tenth of a second. The same is true for squeezing the last bit of performance out of a car, a grape or a semiconductor. And healthcare, luxury goods and science as well. As soon as we declare it important and invite the world to compete, the problems become<\/p>\n \n Set Your Strategy with These 28 B2B Content Marketing Stats<\/strong><\/a><\/p>\n \n As someone who\u2019s been working in the field for more than a decade, I can tell you first-hand: content marketing is in a constant state of change. That\u2019s exactly what makes it so exciting as a profession. No two days are ever the same, and best practices are evolving faster than a T-Rex in a time machine. Content has been accumulating online for 30 years now. It\u2019s hard to be unique.<\/p>\n \n The Best AI Search Engines to Try in 2024<\/strong><\/a><\/p>\n \n Like most of you, I have fallen down countless rabbit holes in Google searches. \u201cHow to make a latte?\u201d turns into \u201cLatte vs. americano?\u201d which turns into \u201cHow bad is caffeine for you?\u201d and ends with \u201cCoffee alternatives.\u201d Often, though, I\u2019ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I\u2019m asking.<\/p>\n \n I Tried 5 AI Logo Generators. Here’s My Favorite<\/strong><\/a><\/p>\n \n Welcome to \u201cI Tried\u2026,\u201d the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly\u2014inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some for<\/p>\n \n How to Migrate From Webflow to WordPress (Step by Step)<\/strong><\/a><\/p>\n \n Many users now want to move away from Webflow because of its high costs and limited flexibility for website owners. Migrating from Webflow to WordPress can seem complicated, but it\u2019s worth it. WordPress is flexible, more affordable, and offers many customization options through plugins and themes (no coding required). WordPress also gives you complete control over your site. Since the switch from<\/p>\n \n What are you thinking about?<\/strong><\/a><\/p>\n \n A philosopher can spend a month, a year or a career thinking about one knotty problem. Making assertions, testing theories, understanding how others are thinking about it as well. But this exercise shouldn\u2019t be reserved for academics. What are you working on? When will you change your mind? What can you learn, what can you challenge? It\u2019s better when we\u2019re on the cusp.<\/p>\n \n \u201cIt seems\u2026\u201d<\/strong><\/a><\/p>\n \n What a simple verb. A five-letter modifier that opens the door to discussion. If we state something as a fact, we\u2019re asking for an argument. But seems opens the door to learning and discussion. What are you seeing that I\u2019m not seeing?<\/p>\n \n The Zoom stretch<\/strong><\/a><\/p>\n \n There are a lot of structural reasons why in-person meetings don\u2019t involve a break every 12 minutes. It takes too long to stop and start. But those rules don\u2019t apply to Zoom. Screens off! Stand up. We\u2019ll be back in 60 seconds. If it\u2019s not worth coming back, the meeting should have ended already. If you\u2019re on the call, be on the call, lean in, let\u2019s make something happen. Or else we\u2019re out of here<\/p>\n \n Understanding the Impact of Google Consent Mode For Your Business in 2024<\/strong><\/a><\/p>\n \n In a report from May 2023 , Google states that \u201cwith Consent Mode in place, Air France\u2019s visible conversions rose by 9% across Europe\u201d after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the solution proposed by Google to continue providing<\/p>\n \n Important change is systems change<\/strong><\/a><\/p>\n \n Willpower is overrated. If you want to eat healthier, don\u2019t work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, widespread and resilient. We can push back on them with effort, but over time, the system usually comes out ahead. Once we see a system, we can change it. Fixing the metrics and rewards of public education is<\/p>\n \n 11 Best Closed Captioning Jobs That Allow You To Work From Home<\/strong><\/a><\/p>\n \n Are you fond of watching TV series, YouTube videos, and TV shows? You can earn money by adding subtitles or closed captions to different videos while working from home. Such jobs are known as Closed Captioning jobs, which pay well enough for you to write captions for the viewers. The question is: Where can you find such work from home jobs? No need to worry; we\u2019ve made your work easier and research.<\/p>\n \n Disruptive AI Video Trends that are Transforming Marketing in 2024<\/strong><\/a><\/p>\n \n AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends \u2014 and you should be \u2014 you know that AI video tools are at the forefront of this change. Whether it\u2019s trained ad avatars or hyper-personalized video scripts, these technologies are<\/p>\n \n How to Renew SSL Certificate (Step by Step for Beginners)<\/strong><\/a><\/p>\n \n If your SSL certificate expires, then users will see a warning message in their browsers telling them that your site may be unsafe. This is bad for your site\u2019s user experience and search engine rankings. That\u2019s why we recommend always having an up-to-date SSL certificate on your website. And luckily, renewing an SSL certificate is easier than you might think. We\u2019ve guided a lot of WordPress users<\/p>\n \n AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience<\/strong><\/a><\/p>\n \n We integrated AI into our website chat and our KPIs flew off the charts. Here\u2019s exactly how we did it and what we learned along the way. Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led interactions I like to joke that one of my dumbest moments in early HubSpot history was realizing that potential customers preferred to talk<\/p>\n \n UGC Strategy: Boosting Visibility and Sales With Customer Content<\/strong><\/a><\/p>\n \n Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we\u2019ll explore UGC strategy What Is User-Generated Content? In today’s digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty. UGC is [\u2026]<\/p>\n \n A bowl of rice<\/strong><\/a><\/p>\n \n It\u2019s expensive. Hundreds of people were involved in getting you that simple bowl of rice. It involved countless gallons of water, hours of labor, gallons of fuel. A complex supply chain that ensured you got what you needed, in perfect condition, just as you were ready for it. And it\u2019s cheap. The amount of time the typical person needs to work to earn enough to buy a bowl of rice is lower than it<\/p>\n \n How to Enable HTTP\/2 On a Server<\/strong><\/a><\/p>\n \n HTTP\/2 is a game-changer in web protocol technology, offering significant improvements in speed, efficiency, and security over its predecessor, HTTP\/1.1. With features like multiplexing, header compression, and server push, HTTP\/2 can drastically reduce web page load times and enhance the overall user experience. Additionally, HTTP\/2 is enabled by default for Sucuri\u2019s Web Application Firewall (WA<\/p>\n \n When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]<\/strong><\/a><\/p>\n \n \u201cEveryone has a plan until they get punched in the mouth.\u201d Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the drink brand does tout ingredients that \u201c burn calories ,\u201d many TikTokker<\/p>\n \n 16 SSH Commands that Every WordPress User Should Know<\/strong><\/a><\/p>\n \n SSH, or Secure Shell, is a powerful tool for managing your website remotely from a secure server. You can use different commands through a terminal interface to perform various tasks without having to open your site\u2019s backend. Although SSH is typically used by more advanced WordPress users, it can also be a huge help if you can\u2019t get into your WordPress admin area. In this article, we will show<\/p>\n \n How to Implement WooCommerce Payments for Your Store Using the WooPayments Plugin<\/strong><\/a><\/p>\n \n To carry out WooCommerce payments, your store needs a dedicated processor. There are a few choices for the e-commerce platform, but only one ‘official’ plugin. In this post, I’ll look into WooPayments, including a walk-through of how to use it!<\/p>\n \n The two bicycle errors<\/strong><\/a><\/p>\n \n Momentum activities like public speaking, board sports and leadership all share an attribute with riding a bicycle: It gets easier when you get good at it. The first error we often make is believing that someone (even us) will never be good at riding a bike, because riding a bike is so difficult. When we\u2019re not good at it, it\u2019s obvious to everyone. The second error is coming to the conclusion that<\/p>\n \n Introducing\u2026 DEV!<\/strong><\/a><\/p>\n \n Welcome to our new roundup blog post \/ email, it\u2019s called DEV. We\u2019ll be publishing over email and here on the blog every two weeks, we hope you like it :) Sign up here to get the email . Read to the end for a sweet tune from WP 6.6\u2019s namesake, the Sentimental Gentleman of Swing. In today\u2019s post: Hide yo kids, Hide yo wife\u2026 or Awesome Motive might try to acquire them. We shine a light on Dark Mode<\/p>\n \n WordPress 6.6.1 Maintenance Release<\/strong><\/a><\/p>\n \n WordPress 6.6.1 is now available! This minor release features 7 bug fixes in Core and 9 bug fixes for the Block Editor . You can review a summary of the maintenance updates in this release by reading the Release Candidate announcement . WordPress 6.6.1 is a short-cycle release. The next major release will be version 6.7 planned for November 2024. If you have sites that support automatic background<\/p>\n \n Pros and Cons of Community Management<\/strong><\/a><\/p>\n \n Over the last few weeks, I\u2018ve been writing extensively about community management , what it is, and why it\u2019s essential . If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision. Let’s dive into the pros and cons of community management.<\/p>\n \n 12 Reasons Your WordPress Visitors Aren\u2019t Converting into Customers<\/strong><\/a><\/p>\n \n Picture this: you\u2019ve spent hours editing your website, adding eye-catching banners, and even setting up some special offers. But when you check your conversion rates, they\u2019re still flat as a pancake. Sound familiar? If there\u2019s one thing I\u2019ve learned about converting users into customers, it\u2019s that increasing conversions isn\u2019t always straightforward. But here\u2019s the good news: after years of working<\/p>\n \n 3 Ways To Improve Any Ad in Minutes<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed around \u00a35,000 and asked to create a few click-worthy Facebook ads.<\/p>\n \n Building Custom GPTs: Personalizing an AI Assistant<\/strong><\/a><\/p>\n \n Wondering how to build advanced AI assistants that can streamline your work and life? Looking for steps you can follow? In this article, we explore creating custom GPTs you can immediately put to work. What Are Custom GPTs? Artificial intelligence (AI) tools are revolutionizing how we work and live. One of the most exciting recent [\u2026]<\/p>\n \n
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