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Wondering how to build advanced AI assistants that can streamline your work and life? Looking for steps you can follow? In this article, we explore creating custom GPTs you can immediately put to work. What Are Custom GPTs? Artificial intelligence (AI) tools are revolutionizing how we work and live. One of the most exciting recent [\u2026] The post appeared first on Social Media Examiner .<\/p>\n
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Doing it step by step<\/strong><\/a><\/p>\n \n I was surprised to discover that for many AI questions, if you add, \u201cplease figure this out step by step,\u201d the AI will provide a dramatically more accurate and useful answer. This works on simple questions like, \u201chow many times does the letter \u2018r\u2019 appear in the word \u2018strawberry’\u201d to much more complex issues. It probably won\u2019t surprise you to consider that this works even better for people. When w<\/p>\n \n 12 Reasons Your WordPress Visitors Aren\u2019t Converting into Customers<\/strong><\/a><\/p>\n \n Picture this: you\u2019ve spent hours editing your website, adding eye-catching banners, and even setting up some special offers. But when you check your conversion rates, they\u2019re still flat as a pancake. Sound familiar? If there\u2019s one thing I\u2019ve learned about converting users into customers, it\u2019s that increasing conversions isn\u2019t always straightforward. But here\u2019s the good news: after years of working<\/p>\n \n Pros and Cons of Community Management<\/strong><\/a><\/p>\n \n Over the last few weeks, I\u2018ve been writing extensively about community management , what it is, and why it\u2019s essential . If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision. Let’s dive into the pros and cons of community management. The Pros of Community Management 1. C<\/p>\n \n 3 Ways To Improve Any Ad in Minutes<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed around \u00a35,000 and asked to create a few click-worthy Facebook ads. Feeling a<\/p>\n \n Behind Viral Food Brands: Do Trends Matter in CPG Design?<\/strong><\/a><\/p>\n \n Graza. Fishwife. Brightland. If you\u2019ve never heard of them, just walk into a local specialty store \u2014 you\u2019re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a squeeze bottle. Source: GoPuff Marked by bright colors, bold fonts, and<\/p>\n \n Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP<\/strong><\/a><\/p>\n \n When considering who to learn from in the marketing space, one brand stands out: Liquid Death . They’ve mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they’ve done more than reinvent water \u2014 in many ways, they’ve reinvented marketing, as well. I spoke with Greg Fass , Liquid Death’s VP of Marketing, to learn how he’s cultivated an<\/p>\n \n 21 of the Best Free Google Sheets Templates for 2024<\/strong><\/a><\/p>\n \n Google Sheets templates help you create better spreadsheets while saving you valuable time. And it\u2019s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template knows what you need and offers it with minimal manual input, giving you the abilit<\/p>\n \n 21 Brand Style Guide Examples I Love (for Visual Inspiration)<\/strong><\/a><\/p>\n \n Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once<\/p>\n \n What is a Competitive Analysis \u2014 and How Do You Conduct One?<\/strong><\/a><\/p>\n \n Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand\u2019s position in the market, map competitors\u2019 strengths\/weaknesses, and discover growth opportunities. In this article, I\u2019ll break down the exact steps I follow to conduct competitor analysis and identify ways to one-up top brands in the mar<\/p>\n \n 35 Vision And Mission\u00a0Statement Examples That Will Inspire Your Buyers<\/strong><\/a><\/p>\n \n Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission \u2014 like these 35 mission statement examples. Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in. A strong mission statement makes it easy for consumers to understand yo<\/p>\n \n How to Write a Memo [Template, Examples & HubSpotter Tips]<\/strong><\/a><\/p>\n \n A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure\u2026) Before writing a memo, I take some time to hype myself up. This bit of internal co<\/p>\n \n 13 YouTube Description Templates That Have Helped Our Videos Go Viral<\/strong><\/a><\/p>\n \n With 2.5 billion active users , YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. As both a YouTuber and HubSpot\u2018s resident creator economy expert, I know a lot about YouTube and how to go viral on the platform. So, believe me when I say it\u2019s not just keyw<\/p>\n \n 27 of the Best Professional Bio Examples I’ve Ever Seen [+ Templates]<\/strong><\/a><\/p>\n \n As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry. Though I’m definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know? As daunting as writing a professional bio can be, profess<\/p>\n \n 10 Creative Company Profile Examples to Inspire You [+ 12 Templates]<\/strong><\/a><\/p>\n \n As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help the<\/p>\n \n 18 of My Favorite Sample Business Plans & Examples For Your Inspiration<\/strong><\/a><\/p>\n \n I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it\u2019s easier for you to learn how to write a good one. So what does a good business plan look like? And how do you write one that\u2019s both viable and convincing? I\u2019ll walk you through the ideal business plan format along with some examples to help you<\/p>\n \n 5 Steps to Create an Outstanding Marketing Plan [Free Templates]<\/strong><\/a><\/p>\n \n Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy \u2014 and it’s nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don’t have a plan. To make your plan’s creation easier, we’ve put together a list of what to include in your plan and a f<\/p>\n \n How to Make a QR Code in 5 Easy Steps<\/strong><\/a><\/p>\n \n Whether I’m walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that 45% of shoppers claim to use marketing-related QR codes. There’s no denying the popularity and convenience of the QR code. But, what exactly is it, and how can you create one for your next marketi<\/p>\n \n The Social Media Content Calendar Template Every Marketer Needs [Free Template]<\/strong><\/a><\/p>\n \n Have you been on a time crunch to create social media content? Most of us have, and it\u2019s a stressful position to be in because creating content right before it needs to be published is less likely to meet the needs of your audience, and you miss out on creative special topics and events you can plan for in advance. Now\u2026what if I said you never had to rush to make content again?<\/p>\n \n What Does a B2B Marketing Funnel Really Look Like?<\/strong><\/a><\/p>\n \n The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing. This audience-centered model creates a tangible and visual depiction of the long and complex nature of B2B purchase cycles, while also providing a framework for marketing teams to build their strategies around. What is the B2B marketing funnel? The B2B marketing funnel is a representation<\/p>\n \n WooCommerce Product Bundles Review: Get to Know This Revenue Booster<\/strong><\/a><\/p>\n \n WooCommerce Product Bundles offers a quick solution for creating and managing product bundles in your online store. From increased sales to improved customer satisfaction, learn how this extension can improve your e-commerce business.<\/p>\n \n WP Briefing: Episode 84: A WordPress 6.6 Sneak Peek<\/strong><\/a><\/p>\n \n Join WordPress Executive Director, Josepha Haden Chomphosy, as she offers an exclusive preview of the upcoming WordPress 6.6 release, accompanied by special guest Meher Bala, the release\u2019s coordinator. Don\u2019t miss this opportunity for an insider\u2019s look! Credits Host: Josepha Haden Chomphosy Guest: Meher Bala Editor: Adam Daly Logo: Javier Arce Production: Brett McSherry Song: Fearless First by Kev<\/p>\n \n How to Limit Purchase Quantity in WordPress (Step by Step)<\/strong><\/a><\/p>\n \n Imagine that you are running a WooCommerce store , and suddenly, one of your products goes viral. Orders start flooding in, and you are super happy! But then you realize some customers are buying up your entire stock in one go. This might sound great at first, but there\u2019s a problem. This leaves other customers empty-handed, creates stock shortages, and can even lead to unfair market practices like<\/p>\n \n How to Write Content that Generative AI Search Engines Will Cite, According to Experts<\/strong><\/a><\/p>\n \n There\u2019s no doubt that in the last few months, you\u2019ve run into Google\u2019s new AI search tool. Often, the tool provides a helpful summary (though sometimes it\u2019s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren\u2019t going anywhere. Since Google launched its AI search, it\u2019s already made leaps in relevance and accuracy. I\u2019m a big fan of not having<\/p>\n \n Patterns and chaos<\/strong><\/a><\/p>\n \n Finding a pattern that explains events that seem like chaos is a breakthrough. It offers us understanding and a lever we can use to make an impact. Sometimes, though, the breakthrough lies in understanding that there is no pattern, simply unpredictable noise. We need effort to find patterns. We need humility to accept the chaos.<\/p>\n \n Hungry (vs. not full)<\/strong><\/a><\/p>\n \n If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it\u2019s easy to get confused about the difference between something that\u2019s nearly empty (and must be refilled to ensure we keep going) and something that\u2019s not quite full (which means that there\u2019s room for more.) Keeping something full can be energizing, but it\u2019s not required.<\/p>\n \n The new reality of old media<\/strong><\/a><\/p>\n \n Cable TV was a perfect storm. The number of channels that needed old movies and TV series to fill airtime almost exactly matched the number of worthwhile shows that were available. Which meant that A Wonderful Life, The Wizard of Oz, Seinfeld and MASH could be cornerstones of the culture for decades, not simply a few weeks or months. A fan could reasonably expect to see them all. Two things have<\/p>\n \n Attackers Abuse Swap File to Steal Credit Cards<\/strong><\/a><\/p>\n \n When it comes to website security, sometimes the most innocuous features can become powerful tools in the hands of attackers. Such was the case in a recent incident we investigated, where bad actors exploited the humble swap file to maintain a persistent credit card skimmer on a Magento e-commerce site. This clever tactic allowed the malware to survive multiple cleanup attempts \u2014<\/p>\n \n Interview With Anne McCarthy: How the WordPress Testing Process Works<\/strong><\/a><\/p>\n \n I sat down with Anne McCarthy, long-time WordPress contributor and Test Lead for WordPress 6.6 (which has just been released), to get a better understanding of how this process works \u2013 and how you can get involved.<\/p>\n \n How to Create a WordPress Maintenance Report for Clients<\/strong><\/a><\/p>\n \n Lately, many of our readers who run WordPress agencies have been asking us how they can easily send maintenance reports to their clients. Keeping your client\u2019s WordPress websites running smoothly requires ongoing maintenance. But beyond the technical tasks, clear communication is key to building trust and demonstrating the value you bring. In this article, we will show you how to create a WordPress<\/p>\n \n How to Deliver Customer Experiences That Increase Conversions<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I\u2019ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me different from what is often considered to be \u201cmainstream\u201d.<\/p>\n \n Retreat!<\/strong><\/a><\/p>\n \n We\u2019ve managed to lionize, celebrate and elevate the mindset of \u201cCHARGE!\u201d Even when better judgment and experience would indicate that we\u2019re often more likely to succeed with a strategic re-evaluation of the situation. Making a new decision based on new information isn\u2019t a weakness. In fact, it\u2019s the opposite. No whimpering required. Retreating with enthusiasm is a sign of wisdom and long-term thought.<\/p>\n \n Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders<\/strong><\/a><\/p>\n \n Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each visitor.<\/p>\n \n WordPress 6.6 Released on July 16, Bringing New Upgrades and Site Editor Features<\/strong><\/a><\/p>\n \n WordPress 6.6 \u201cDorsey\u201d went live a couple of days ago on July 16! As with most of the major releases over the past few years, the new features and changes primarily focus on the Site Editor and Block Editor, with not much being done for people using the \u201cclassic\u201d approach to WordPress.<\/p>\n \n Why You Should Avoid Webflow (+ Use This Alternative Instead)<\/strong><\/a><\/p>\n \n Recently, Webflow has faced criticism for forcing large websites on its platform to switch to expensive enterprise plans. This has left many users frustrated and searching for better alternatives. At WPBeginner, we understand the importance of selecting a flexible and affordable website-building platform. That\u2019s why we are here to help you pick the right option for building your website. In this<\/p>\n \n Embracing Humor in Your Writing: The Funny Side of Business<\/strong><\/a><\/p>\n \n Want to make your marketing more relatable? Wondering how humor could help? In this article, we\u2019ll explore how to embrace humor in your writing. Why Use Humor in Marketing? Humor can be a powerful marketing tool that can increase brand awareness an customer loyalty, but many marketers shy away from using it. They worry about [\u2026]<\/p>\n \n Glib<\/strong><\/a><\/p>\n \n One of the valid complaints about some AI systems is that they make stuff up, with confidence, and without sourcing, and then argue when challenged. Unsurprisingly, this sounds a lot like people. We often end up with what we are willing to tolerate. Show your work and ask for receipts.<\/p>\n \n Mastering WordPress File Permissions: A Guide for All Levels<\/strong><\/a><\/p>\n \n File permissions might seem like a small part of managing a WordPress site, but they play a key role in your website\u2019s security and functionality. Incorrect permissions can leave your site vulnerable to attacks, while overly restrictive settings can hinder its operation. This guide is designed to walk you through the essentials of WordPress file permissions, from basic concepts for beginners to a<\/p>\n \n The Customer Hero: Keys to Creating Case Studies That Get Results<\/strong><\/a><\/p>\n \n It\u2019s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. When you are able to share a true story of your product or service making a difference for real customers, that can be an incredibly powerful tool for validating your brand in the eyes of prospects and leads. The hurdle: gettin<\/p>\n \n Introducing Sugar Calendar 3.0: Events & Ticketing Made Easy in WordPress<\/strong><\/a><\/p>\n \n Ever wished there was an easy way to display calendars, manage events, and sell event tickets from your WordPress site? Most event calendar plugins are either way too simple or overly complex. That\u2019s why I acquired Sugar Calendar a few years ago. Today, I am excited to announce that we\u2019ve completely revamped Sugar Calendar from the ground up ( free version here ). With Sugar Calendar 3.0, we\u2019ve<\/p>\n \n A branding exercise<\/strong><\/a><\/p>\n \n My friend\u2019s organization is working with a branding studio to think about how they appear to people who don\u2019t know them well. This is sometimes called \u2018rebranding.\u2019 What is almost always done in practice is actually better referred to as re-logo-ing. A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.<\/p>\n \n What\u2019s New in WordPress 6.6 (Features and Screenshots)<\/strong><\/a><\/p>\n \n Today, we are excited to share the latest features in the new WordPress 6.6 release. This version is packed with game-changing features designed to make your site editing faster, stress-free, and easier to manage. You will notice significant improvements in the Block and Site Editor, with better data views and a more consistent editing flow. Designers will also find exciting new features in WordPress<\/p>\n \n WordPress 6.6 \u201cDorsey\u201d<\/strong><\/a><\/p>\n \n Say hello to WordPress 6.6 \u201cDorsey,\u201d named after the legendary American Big Band leader, Tommy Dorsey. Renowned for his smooth-toned trombone and compositions, Dorsey\u2019s music captivated audiences with its emotional depth and vibrant energy. Let your heart swing, sing, and sway to the deep brass notes of Dorsey\u2019s Big Band sound as you explore the new features and enhancements of WordPress 6.6. Hel<\/p>\n \n ChatGPT for SEO: Everything We Know So Far<\/strong><\/a><\/p>\n \n Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that\u2019s a story for a different article). So, while I\u2019m not a fan of using it to create articles, I must say that I\u2019m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings \u2013 whether it\u2019s<\/p>\n \n
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