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Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Carousels Expanding Number of Carousel Images Instagram is currently experimenting with an expanded Carousel feature that allows select users to include [\u2026]<\/p>\n
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Learn from My Mistakes: 7 Digital Course Pitfalls to Skip<\/strong><\/a><\/p>\n \n Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I\u2019ve built my business. But for every one of these missteps, there\u2019s been a valuable lesson. My name is Amy, and I help entrepreneurs grow their businesses w<\/p>\n \n Web Shells: Types, Mitigation & Removal<\/strong><\/a><\/p>\n \n Web shells are malicious scripts that give attackers persistent access to compromised web servers, enabling them to execute commands and control the server remotely. These scripts exploit vulnerabilities like SQL injection, remote file inclusion (RFI), and cross-site scripting (XSS) to gain entry. Once deployed, web shells allow attackers to manipulate the server, leading to data theft, website<\/p>\n \n 9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]<\/strong><\/a><\/p>\n \n Advertising is an ever-changing beast \u2014 with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I\u2019ve noticed that advertising trends in 2024 seem to respond<\/p>\n \n The Psychology of Short-Form Content: Why We Love Bite-Sized Videos<\/strong><\/a><\/p>\n \n Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the n<\/p>\n \n Which Is Better: Thrive Architect vs Divi vs Elementor<\/strong><\/a><\/p>\n \n Are you looking for a landing page builder for your WordPress site but are not sure whether to choose Thrive Architect, Divi, or Elementor? Choosing the right page builder will allow you to customize your website and landing pages for better user experience and flexibility. This can help generate leads, increase conversions, and boost your site\u2019s SEO. In this article, we will compare Thrive Architect<\/p>\n \n The color-coded wires<\/strong><\/a><\/p>\n \n Have you ever wondered what the wiring layout behind the control panels at Abbey Road studios was like? Neither have I. The Beatles recorded some of their best work there, and I have no idea if it was a rat\u2019s nest of tangled wires, or if each wire was labeled, coded and perfectly aligned. Just as I have no idea if Eliot Peper writes his novels in Scrivener or Word. Yes, of course, for sure, it he<\/p>\n \n Call Blocking Done Right (The First Time)<\/strong><\/a><\/p>\n \n If you\u2019re getting unwanted calls from people and numbers you don\u2019t recognize or wish to hear from, call blocking is the answer you\u2019ve been waiting for. Whether it\u2019s relentless spam, overzealous agents, persistent recruiters, or someone from your personal life, call blocking can put a stop to all of it\u2014and [\u2026]<\/p>\n \n What Your Average Call Duration Says About Your Team<\/strong><\/a><\/p>\n \n Data makes the world go round, but without proper context, it can only tell a small part of the story. At a call center, for example, the average time that agents spend on calls tells you very little about the success of those calls. If the calls are super short, [\u2026]<\/p>\n \n How to Add a Facebook Like Box \/ Fan Box in WordPress<\/strong><\/a><\/p>\n \n Do you want to add a Facebook Like Box to your WordPress website? Adding a Facebook Like Box to your website makes it easy for your audience to like and follow your Facebook page. The more likes you get, the more reputable and trustworthy your brand will look to new users. In this article, we will show you how to add a Facebook Like Box in WordPress. Why Add a Facebook Like Box on Your WordPress<\/p>\n \n LinkedIn B2B Marketing Tips from Top Experts and Insiders (New Data)<\/strong><\/a><\/p>\n \n The secret behind the LinkedIn algorithm, like the recipe of the original Coca-Cola, is safely guarded. And while we don\u2019t know how either is formulated, we can safely draw conclusions on their components by conducting various experiments. Since this is a B2B marketing agency and not a competing soft drink company, we\u2019ll look to decipher the former. Unlike the recipe for one of America\u2019s most cel<\/p>\n \n Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign<\/strong><\/a><\/p>\n \n Google Ads is the world\u2019s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompt.<\/p>\n \n 8 Best WordPress Migration Services (Compared)<\/strong><\/a><\/p>\n \n Are you looking for the best WordPress migration service for your website? Whether you are moving your site from a different CMS or to a new web host, choosing the right migration platform is important. That\u2019s why we\u2019ve put together a list of the best WordPress migration plugins, tools, and services to help you with your decision. In this article, we will show you the best WordPress migration services<\/p>\n \n Surprise and uncertainty<\/strong><\/a><\/p>\n \n Until just recently, a solar eclipse wasn\u2019t a tourist event. It was the cause of real panic. Two reasons that are worth considering: It was a surprise. They were not predicted. They were unexplained. No one had any idea what was going on. Eliminate surprise and explain the circumstances and panic starts to fade.<\/p>\n \n Analyzing the last move<\/strong><\/a><\/p>\n \n When the deal falls apart, or the team loses the game, or a partnership hits the rocks, it\u2019s easy to focus our energy on what just happened. \u201cWhat if they had called a different play?\u201d This overlooks the real issue. It\u2019s the first move, or the fifth, that led to this problem, not what happened at the last moment. Creating the conditions for success is a very different project than finding a heroi<\/p>\n \n Jevons paradox is not surprising<\/strong><\/a><\/p>\n \n When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage, people drive more, and consumption can actually go up. When AI learns to write computer code, the demand for programmers goes up , because more efficient code is more attractive, and we want more of it. Household appliances that are designed to save time and trouble end<\/p>\n \n How To Optimize Your Website For Local Search in 2024<\/strong><\/a><\/p>\n \n Most local business owners have tried a few local SEO tips, but it\u2019s easy to get lost in the weeds… Continue Reading<\/p>\n \n 6 Important WordPress Server Requirements You Should Know<\/strong><\/a><\/p>\n \n Recently, one of our users asked what the recommended server requirements are for running a WordPress website. The best thing about WordPress is that it will work in almost any kind of environment. However, when you\u2019re picking a hosting solution for your site, it\u2019s important to check whether it meets the basic prerequisites or not. In this article, we will share important WordPress server require<\/p>\n \n 47 B2B Marketing Stats to Know This Year [+HubSpot Data]<\/strong><\/a><\/p>\n \n Remember the story about Plato\u2019s cave ? Here\u2019s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That\u2019s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and<\/p>\n \n Is TikTok Becoming the Next QVC? All About TikTok Live Shopping<\/strong><\/a><\/p>\n \n When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24\/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping. I c<\/p>\n \n Non-fatal errors<\/strong><\/a><\/p>\n \n Most of our errors are in this category. Yesterday, The New York Times sent this newsletter to a million people or so: I\u2019m sure it wasn\u2019t the best part of the day (or the week) for whoever messed up, but I also know that it had little impact on anything that matters. Being careful is smart. Being perfect is unattainable, and seeking perfection is a trap.<\/p>\n \n 10 Signs to Know You\u2019re Ready for Cloud IVR (+How to Use It)<\/strong><\/a><\/p>\n \n A cloud IVR (interactive voice response) system is a call center solution that combines automated voice prompts with integrated features like payment systems and access to live agents. As cloud computing has moved from niche to mainstream, most IVR operations have followed suit by migrating from on-premises to cloud-based solutions. [\u2026]<\/p>\n \n Is AI Content Bad for WordPress SEO? (Expert Insights & Tips)<\/strong><\/a><\/p>\n \n AI (artificial intelligence) is quickly becoming an essential tool in marketing and content creation since it helps bloggers and website owners be a lot more productive. However, with so many people creating content with the help of AI, how will it affect SEO? As the president of one of the most popular SEO toolkits for WordPress, I\u2019ve been closely observing and analyzing the impact of AI content<\/p>\n \n Announcing WPBeginner Pro Services: Custom WordPress Site Design, Maintenance & More at Affordable Prices<\/strong><\/a><\/p>\n \n Have you ever built a WordPress site on your own, only to find it lacks a professional touch? Ever wished there was a way to hire real WordPress experts for custom WordPress tasks without breaking the bank? If you\u2019re like me and most other smart website owners, then you have at least wished for this solution a couple of times during your WordPress journey. Today, I am excited to announce WPBeginner<\/p>\n \n doBoard Review: A Sleek To-Do List Tool to Boost Your Productivity<\/strong><\/a><\/p>\n \n Every site can benefit from a simple yet effective project management tool to organize your tasks and get more done. This doBoard review will explore its key features, pricing, and usability to help you decide if it’s the right fit for you!<\/p>\n \n The Ultimate Guide to Instagram Influencer Marketing for Brands<\/strong><\/a><\/p>\n \n In my agency days, I once woke up at 5:00 am to meet a TV host at my client\u2019s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an<\/p>\n \n How to Create a No-Cost B2B Influencer Marketing Program<\/strong><\/a><\/p>\n \n Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn\u2019t rely on a budget? In this article, we\u2019ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important? Influencer marketing has become an increasingly important strategy for business-to-business (B2B) brands looking to build trust, expand [\u2026]<\/p>\n \n Responsibility and blame<\/strong><\/a><\/p>\n \n It\u2019s tempting to hand it to other people. If someone else takes the blame, if they accept the responsibility, then we get satisfaction and we\u2019re off the hook. Alas, this doesn\u2019t work unless the others do the taking and do the accepting. Which is unlikely. We\u2019re giving power to someone who isn\u2019t going to use it to make our day better. It\u2019s far more predictable and reliable to simply take it ourselves.<\/p>\n \n Tracking Links and Button Clicks in WordPress: A Step-by-Step Guide<\/strong><\/a><\/p>\n \n Do you want to learn how to start tracking link and button clicks in WordPress? Learn how to easily create, manage, and track your links from your WordPress dashboard, the easy way. No matter if you’re running a blog, affiliate website, or something else, tracking your clicks is a great way to gain valuable data and insights.<\/p>\n \n Conducting an SEO Content Audit<\/strong><\/a><\/p>\n \n If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. When you don\u2019t know what content already exists \u2014 or the quality of that content \u2014 any efforts to create new content may actually work against your overall search performance. To combat this, we re<\/p>\n \n Is a Cover Letter Necessary in 2024?<\/strong><\/a><\/p>\n \n Writing a cover letter can be daunting. I\u2019ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I\u2019ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I\u2019ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights<\/p>\n \n Starting Your Own Marketing Agency<\/strong><\/a><\/p>\n \n Want to open your own marketing agency? Wonder how other marketers make it happen? In this article, you\u2019ll discover how one agency marketer made the leap to agency owner. The Evolution of a Successful Marketing Agency Owner The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly. For agency owners and marketers, [\u2026]<\/p>\n \n \u201cThis time will be different\u201d<\/strong><\/a><\/p>\n \n Why is that? The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate\u2026 It always feels like it will be different this time. It rarely is. If it\u2019s going to be different, the forces involved need to be different as well.<\/p>\n \n How To Quickly Set Up, Use & Resell Webmail: A Guide For Agencies And Resellers<\/strong><\/a><\/p>\n \n Webmail is a robust IMAP-based email service and the latest exciting addition to WPMU DEV\u2019s all-in-one WordPress management platform product suite. In this comprehensive guide, we show you how to get started with Webmail, how to use its features, and how to resell professional business email to clients. We also provide information on the benefits of offering IMAP-based email services for WPMU DEV<\/p>\n \n Introducing Webmail: Easy, Secure, and Ad-Free Business Email for Your Clients ?<\/strong><\/a><\/p>\n \n We\u2019re thrilled to unveil one of our most highly-requested features: Webmail , a professional business email service tailored for agencies and resellers that seamlessly integrates with WPMU DEV\u2019s all-in-one WordPress management platform. \u201cIMAP is crucial to how we work\u201d Matthew , WPMU DEV Member More and more members have been telling us that they need: A solution that doesn\u2019t solely depend on thi<\/p>\n \n What’s WYSIWYG? How Today’s Online Editor Came to Be<\/strong><\/a><\/p>\n \n WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite some time. “What You See Is What You Get,” or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it’s live. In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to<\/p>\n \n
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