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TikTok Updates: Search Ads, Attribution Analytics, and More<\/a><\/p>\n Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Search Ads Toggle TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic [\u2026] The post appeared first on Social Media Examiner .<\/p>\n <\/p>\n Strategic Pricing in eCommerce: Tactics for Your WooCommerce Store<\/a><\/p>\n Explore strategies for strategic pricing in eCommerce. Learn to enhance revenue and customer satisfaction for your WooCommerce store with our comprehensive guide. The post ” ” first appeared on WP Mayor .<\/p>\n <\/p>\n The next one<\/a><\/p>\n When asked what his favorite composition was, Duke Ellington said, \u201cthe next one.\u201d This is the essence of the artistic process. When we\u2019re in the liminal space between now and what is about to come, we\u2019re fully alive.<\/p>\n How to use Priority Intelligence Requirements (PIRs) with Feedly<\/a><\/p>\n Priority intelligence requirements (PIRs) have caught on in private sector threat intelligence spheres as a best practice for intelligence teams, but what exactly are PIRs and why are they widely used? This blog post answers these fundamental questions and how to operationalize your PIRs inside Feedly using our PIR Blueprint<\/p>\n Writesonic Review<\/a><\/p>\n Whether you need website copy, social posts, long-form articles, or anything in between, AI tools can help you produce high \u2026 Read More \u00bb The post Writesonic Review appeared first on .<\/p>\n WebP vs. PNG vs. JPEG: The Best Image Format for WordPress<\/a><\/p>\n Don\u2019t know whether to use WebP, PNG, or JPEG images on your WordPress site? Images bring life to your content and make your website more attractive. However, choosing the right file format is important for performance. If your images take a lot of time to load, then your site won\u2019t provide a great user experience. In this article, we will compare WebP vs. PNG vs. JPEG and help you pick the best i<\/p>\n Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content<\/a><\/p>\n While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought lea<\/p>\n Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]<\/a><\/p>\n As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create? I tested<\/p>\n Is Threads losing steam? [New Research]<\/a><\/p>\n Threads , Instagram\u2019s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter\u2019s (now X) traffic \u2014it was an exciting app for consumers to try out amidst X\u2019s growing controversies. Despite<\/p>\n Late-stage technocrats<\/a><\/p>\n Water flows downhill, and tech solves the easy problems first. After the launch of Amazon and Google, when smartphones reached critical mass, an easy problem to solve involved bridging information with stuff. So you could use your phone to summon a car, a case of beer, a dog sitter or just about anything that someone with resources might want to get, with convenience. It took little in the way of<\/p>\n Emotional labor and its consequences<\/a><\/p>\n Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees had to do (especially women) in managing and expressing emotions as part of their job. She talked about how exhausting it was for flight attendants to show up with a smile, even when they didn\u2019t feel like it. Emotional labor is the opposite of the industrial economy\u2019s task-based, measured outp<\/p>\n Complex or complicated?<\/a><\/p>\n Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces. And complicated problems often have an emotional component, because there are parts of the problem we don\u2019t want to look at closely, or deal with personally. If you\u2019re lucky enough to be handed a complicated problem, know that effort and guts can often get you where<\/p>\n Elevate B2B Marketing News Weekly Roundup: B2B Content Marketing Study, Top Enterprise Ad Priorities & Creativity\u2019s Rising Brand Role<\/a><\/p>\n B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research] 72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technology to help brainstorm new ideas, while some 61 percent have indicated that their organization currently lacks AI usage guidelines \u2014 three of numerous findings contained in newly-published annual B2B content ma<\/p>\n RedHat on Connecting B2B Content for ROI \u2013 Across Sites and Teams<\/a><\/p>\n \n For those of us in the world of B2B content marketing, we know that the customer journey isn\u2019t always linear and the value of that content isn\u2019t always easy to attribute. Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World<\/p>\n 100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]<\/a><\/p>\n I love a good pun. Okay, who am I kidding? I\u2019m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That\u2019s why I\u2019ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. The Ultimate List of Halloween Puns for Marketers In each of the categories below, I\u2019ve se<\/p>\n What Is Google Knowledge Panel + How to Claim It With WordPress<\/a><\/p>\n Are you wondering how to claim a Google knowledge panel? When you are looking at a search engine results page (SERP), Google often displays informational panels about people, organizations, and products with the most important facts in one convenient place. This is known as a Google knowledge panel. In this article, we will show you what a Google knowledge panel is and how to claim it for your bu<\/p>\n<\/h2>\n
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